dobie sponges
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Good$524K$524K/yr · 245K searches
Price range
Okay$2.97–$25.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,106avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dobie sponges is a $524K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
dobie sponges market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $555K–$665K
- units × avg price
- Conversion rate
- 19.3%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.5%
- Avg brand age
- 56 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Scotch-Brite42%
- 3M37%
- PANYEE10%
- MR. SCRUB8%
- SCRUBIT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top dobie sponges search terms
- dobie sponges68K/yr
- dobie pads57K/yr
- dobie scrub pads13K/yr
- scotch brite dobie21K/yr
- dobie21K/yr
- scotch brite dobie pads11K/yr
- dobie pad6K/yr
- dobie sponge6K/yr
- scotch brite dobie pads 3 pack5K/yr
- doobie sponge6K/yr
Top dobie sponges products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads 12 Total Pads (6 Packs of 2) Reusable Scouring Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Yellow
Scotch-Brite$13.974.8★5,853 rev
3M Scotch-Brite Dobie All Purpose Pads 3Count (Pack of 4) Total 12 Pads
3M$14.304.8★5,341 rev
3M Scotch-Brite Dobie 1 Pad Each (Value Pack of 6)
3M$8.924.7★634 rev
All-Purpose Non Scratch SpongesSponges Kitchen for Washing and Cleaning Dishes Non-Stick Cookware Premium Scrub and ScrubbersCleaning of Kitchen Bathroom and Household 12Pad
PANYEE$9.784.5★686 rev
Scotch-Brite Dobie All Purpose Cleaning Pads Count 6
3M$9.284.7★652 rev
Newest
by launch date
Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads 6 Total Pads (2 Packs of 3) Reusable Scouring Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Assorted Colors
Scotch-Brite$9.96103 rev
Scotch-Brite Harvest Dobie Scrubbing Pads Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Copper Acorn Dish Sponge that Dries Fast 2-Pack
Scotch-Brite$2.974 rev
Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads Original Cleaning Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Reusable (12 Pads 4 Packs of 3 Assorted Colors)
Scotch-Brite$16.99103 rev
Scotch-Brite Blooms Dobie Scrubbing Pad Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Raindrop Blue Dish Sponge that Dries Fast 2 Pack
Scotch-Brite$3.19222 rev
24 Pack Scrub Sponges Kitchen By SCRUBIT Multi-Purpose Scouring Pads Non-Scratch Cleaning Sponges for Dishes Pots & Non-Stick Cookware - Long Lasting Dish Scrubbers for Kitchen Bathroom & More
SCRUBIT$12.45418 rev
Trending
90-day click momentumScotch-Brite Harvest Dobie Scrubbing Pads Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Copper Acorn Dish Sponge that Dries Fast 2-Pack
Scotch-Brite$2.975.0★
Scotch-Brite Dobie Colors Pads Dobie Sponge for All Purpose Cleaning of Kitchen Bathroom and Household Non Scratch Pads Safe for Non-Stick Cookware 24 Count
Scotch-Brite$25.354.7★
Multi-Purpose Scouring Pad by Scrub-It - Non-Scratch Cleaning Dobie Pads for Pots Pans Dishes Utensils & Non-Stick Cookware - Sponge Scrubbers Use for Kitchen Bathroom & More (6 Pack)
SCRUBIT$9.894.6★
3M Scotch-Brite Dobie All Purpose Pads 3Count (Pack of 4) Total 12 Pads
3M$14.304.8★
24 Pack Scrub Sponges Kitchen By SCRUBIT Multi-Purpose Scouring Pads Non-Scratch Cleaning Sponges for Dishes Pots & Non-Stick Cookware - Long Lasting Dish Scrubbers for Kitchen Bathroom & More
SCRUBIT$12.454.4★
What buyers say about dobie sponges
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Best price”
“Good as other brand”
“theyre durable lasting for a few weeks”
“Works As Described”
“Easy to use”
“does not scratch”
“Does the job nicely”
“Good long lasting thicker than mr scrub”
“They are soft and easy to clean dishes as well as pots and pans”
What buyers complain about
“Even though it's not as thick”
“Not the quality I'm used to expecting”
“Not durable”
“get a mildew smell quickly”
“they will go back to there regular size”
“Colours are dull”
“more expensive like everything else”
“Not as pictured”
“Too thin”
“Scratched my stainless steel pan”
Top return reasons
Common questions
- Is dobie sponges profitable to sell on Amazon United States?
- The niche generates $524K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the dobie sponges niche?
- 5 brands and 85 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dobie sponges?
- Top complaints mined from reviews: Thickness, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for dobie sponges peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the dobie sponges niche?
- Listings span $2.97–$25.35; the average listing price is $11.09 (sweet spot $15–$100). The average incumbent carries 2,106 reviews — the moat a new listing must climb.