Dna Test

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

4.7%

Market size, estimated

$8.7Ma year

Peak month

December2.0× the quietest month

Top search term

ancestry dna kit935K searches a year

Listings sell for $68.77 on average, from $13.03 to $116.06. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At $68.77 that is $1.7M to $2.1M a year per listing.

Average price

$68.77inside the $15 to $100 sweet spot

Price range

$13.03–$116.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

25,000–30,000

Revenue per listing a year

$1.7M–$2.1M

Returns

1.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Home Tests. It carries 24,375 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#14in Home Tests

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

24,375per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months