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50

dmg

Worth a look

Shows low returns (0.1%), but a small market ($69K/yr) keeps it on the watch list.

Market size 17Growth 23Conversion 91Competition 34Returns 100Price range 88Avg price 95Brand share 34Review moat 87Quality gap 27

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.12

avg listing price — sweet spot $15–$100

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.79–$78.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great256.31

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Market size

Bad$69K

$69K/yr · 21K searches

According to Flapen's Amazon United States niche tracking, dmg is a $69K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

dmg market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$60K–$75K
units × avg price
Conversion rate
11.0%
Avg BSR
#7,473
Page quality
0%
Prime
94%
Sponsored
63%
Out of stock
5.3%
Avg brand age
111 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

23

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

  • NOW Foods37%
  • BulkSupplements16%
  • DAVINCI14%
  • Zahler12%
  • Kirkman7%
  • Best Naturals5%
  • Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
900700Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top dmg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about dmg

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin32%

“Good supplement”

Value For Money23%

“feel like this is a great value for your money since you get enough for a whole year”

Taste-Overall18%

“I don't mind the taste of these capsules”

Focus Enhancement10%

“Helps mental organization, energy, wake-up & fall asleep effortlessly. take it on first pee & 20 minutes before want to sleep., and stops my compulsion to chew on the inside of my lower lip, like my mom always did if I take a third one in the early evening when the mysterious compulsion begins”

Sleep Quality5%

“Helps mental organization, energy, wake-up & fall asleep effortlessly. take it on first pee & 20 minutes before want to sleep., and stops my compulsion to chew on the inside of my lower lip, like my mom always did if I take a third one in the early evening when the mysterious compulsion begins”

Energy Level5%

“Helps mental organization, energy, wake-up & fall asleep effortlessly. take it on first pee & 20 minutes before want to sleep., and stops my compulsion to chew on the inside of my lower lip, like my mom always did if I take a third one in the early evening when the mysterious compulsion begins”

Dosage5%

“I've taken these for MANY years - morning”

Correct Contents4%

“I like that it comes in such a huge bottle with so many servings”

Top return reasons

Value For Money100%

Common questions

Is dmg profitable to sell on Amazon United States?
The niche generates $69K/yr across 16 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the dmg niche?
9 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 85% of demand.
When does demand for dmg peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the dmg niche?
Listings span $8.79–$78.56; the average listing price is $30.12 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.