dmae
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Review moat
Good707.6avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.44–$22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$86K$86K/yr · 55K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dmae is a $86K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
dmae market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #1,979
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 67%
- Out of stock
- 6.7%
- Avg brand age
- 93 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
32
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Source Naturals35%
- NOW Foods27%
- Life Extension10%
- BulkSupplements8%
- Nutricost6%
- Derma E5%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -16.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dmae products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Supplements DMAE (Dimethylaminoethanol) 250 mg Healthy Brain Function* 100 Veg Capsules
NOW Foods$9.824.6★2,462 rev
Source Naturals DMAE Dimethylaminoethanol Bitartrate - Supports Mental Concentration - 200 Capsules
Source Naturals$14.854.6★706 rev
Life Extension DMAE Bitartrate Supports neurotransmitter Production 6-Month Supply Gluten-Free Non-GMO Vegetarian 200 Capsules
Life Extension$12.484.6★408 rev
Source Naturals DMAE Dimethylaminoethanol Bitartrate - Supports Mental Concentration* 351mg - 100 Capsules
Source Naturals$12.234.6★706 rev
Nutricost Pure DMAE-Bitartrate Powder 100 Grams
Nutricost$9.904.4★470 rev
Newest
by launch date
Force Factor DMAE Supplement for Concentration Focus and Healthy Cognitive Function Brain Supplement & Neurotransmitter Support Vegan Non-GMO 100 Capsules
Force Factor$6.4443 rev
BulkSupplements.com DMAE Bitartrate Capsules - Dimethylaminoethanol Bitartrate DMAE Supplement - Gluten Free 1 DMAE Capsule per Serving 365 Capsules (Pack of 1)
BulkSupplements$17.8853 rev
Horbaach DMAE Dimethylaminoethanol Bitartrate 250 mg | 200 Capsules
Horbäach$14.8845 rev
Pure Original Ingredients DMAE Bitartrate (365 Capsules) No Magnesium Or Rice Fillers Always Pure Lab Verified
PURE ORIGINAL INGREDIENTS$19.7184 rev
DERMA E Ultra Lift DMAE Concentrated Serum All Natural Skin Firming Serum Hydrating Serum with Copper Peptides and Resveratrol Concentrated Facial Skin Care Serum 1oz
Derma E$16.03754 rev
Trending
90-day click momentum
Reviva Labs 5% DMAE Serum 1 fl oz (29.5 ml)
Reviva Labs$19.984.6★
Source Naturals DMAE 351 mg- 200 Tablets
Source Naturals$18.134.6★
Horbaach DMAE Dimethylaminoethanol Bitartrate 250 mg | 200 Capsules
Horbäach$14.884.5★
Derma E Firming DMAE Moisturizer - Copper Peptides Resveratrol & Kakadu Plum - Supports Collagen and Elastin Health Vegan Facial Skin Care 2oz
Derma E$19.224.3★
BulkSupplements.com DMAE Bitartrate Capsules - Dimethylaminoethanol Bitartrate DMAE Supplement - Gluten Free 1 DMAE Capsule per Serving 365 Capsules (Pack of 1)
BulkSupplements$17.884.3★
What buyers say about dmae
What buyers praise and complain about, mined from review topics.What buyers love
“Helps 100%”
“The best Inhave tried, great ingredients”
“its good value for the price”
“Absorbs well”
“Firming serum”
“I want to give it more stars because I love how it feels on my skin”
“This stuff works”
“Well since I've been taking it I've gotten compliments on the amount of data I have in my head”
“It has good moisturizing effects”
“goes on easily”
What buyers complain about
“I get the rotten egg smell that others have noted in the reviews”
“Ingredients listing on this page is wrong”
“No benefit since Ive been taking it”
“Consistency is off”
“Appeared as though the bottle had been used”
“Unfortunately, the dispenser for this product is unwieldy and dispenses a larger than necessary quantity with each pump”
“If you have sensitive skin I do NOT recommend this cream”
“It really doesn't strengthen skin”
“Taking the recommended dosage does nothing”
“feel super shaky”
Top return reasons
Common questions
- Is dmae profitable to sell on Amazon United States?
- The niche generates $86K/yr across 15 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the dmae niche?
- 10 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in dmae?
- Top complaints mined from reviews: Smell, Ingredients-Overall, Side Effects. The return rate is 0.3%.
- When does demand for dmae peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dmae niche?
- Listings span $6.44–$22.71; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.