Dmae
FailDemand is soft, at -16.9% this quarter, so Dmae is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $86K/yr55K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 32 sellers
Flapen Score
Dmae against its category
The dotted line is the Health & Household average. Past it, Dmae is stronger. Inside it, weaker.
Market
The Dmae market on Amazon at a glance
Shoppers on Amazon United States searched for Dmae 55K times last year and spent an estimated $86K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $86Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- dmae39K searches a year
02 · Price
A sale here is worth $14.85.
Listings sell for $14.85 on average, from $6.44 to $22.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.85 that is $4K to $7K a year per listing.
- Average price
- $14.85under the $15 to $100 sweet spot
- Price range
- $6.44–$22.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,979 within Antioxidants. It carries 708 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 87%
- Out of stock, average day
- 6.7%
- Average rank
- #1,979in Antioxidants
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 708per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Dmae products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
32
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Brand 135%
- Brand 227%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 65%
- Open — no brand owns it (4 brands, 8%)
Demand
Dmae search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Dmae
We read the reviews and the return reasons for every product selling here.
“I get the rotten egg smell that others have noted in the reviews”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
25 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dmae questions
Answered from the same tracked data.