Dm
FailThe top 5 brands take 100% of clicks, so Dm is a Fail.
- Flapen Score
- 25 / 100Ranks 14,657 of 14,768 Health & Household niches · −24 vs the category median of 4925
- Market size
- $83K/yr362K searches / yr
- 90-day growth
- -32.2%search demand this quarter
- Competition
- 86%top-5 click share · 3 brands · 56 sellers
Flapen Score
Dm against its category
The dotted line is the Health & Household average. Past it, Dm is stronger. Inside it, weaker.
Market
The Dm market on Amazon at a glance
Shoppers on Amazon United States searched for Dm 362K times last year and spent an estimated $83K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 362K
- Growth, 90 days vs prior 90
- -32.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $83Ka year
- Peak month
- November10.1× the quietest month
- Top search term
- alka seltzer sinus12K searches a year
02 · Price
A sale here is worth $10.60.
Listings sell for $10.60 on average, from $6.78 to $17.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $10.60 that is $5K to $8K a year per listing.
- Average price
- $10.60under the $15 to $100 sweet spot
- Price range
- $6.78–$17.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Cough & Cold. It carries 3,999 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #98in Cough & Cold
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 3,999per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Dm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)
- Price
- $9.16
- Rating
- 4.7/5
- Reviews
- 5,815
- Age
- 7y ago

Alka-Seltzer Cold Cold & Sinus Max Strength Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)
- Price
- $9.34
- Rating
- 4.7/5
- Reviews
- 1,706
- Age
- 7y ago

Alka-Seltzer Cold Cold & Sinus Max Strength Day/Night Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)
- Price
- $9.22
- Rating
- 4.8/5
- Reviews
- 2,308
- Age
- 7y ago

Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary
- Price
- $11.94
- Rating
- 4.8/5
- Reviews
- 3,740
- Age
- 4y ago

Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)
- Price
- $9.13
- Rating
- 4.8/5
- Reviews
- 2,396
- Age
- 2y ago
Trending
estimated 90-day click momentum
Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary
- Price
- $11.94
- Rating
- 4.8/5
- Reviews
- 3,740
- Age
- 4y ago

Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct
- Price
- $17.43
- Rating
- 4.8/5
- Reviews
- 2,396
- Age
- 3y ago

Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Orange Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)
- Price
- $14.69
- Rating
- 4.7/5
- Reviews
- 4,191
- Age
- 22y ago

Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count
- Price
- $9.17
- Rating
- 4.7/5
- Reviews
- 3,572
- Age
- 6y ago

Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)
- Price
- $9.16
- Rating
- 4.7/5
- Reviews
- 5,815
- Age
- 7y ago
Newest
by launch date
Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)
- Price
- $9.13
- Rating
- 4.8/5
- Reviews
- 2,396
- Age
- 2y ago

Alka-Seltzer Plus Severe Cold & Flu Medicine Citrus Effervescent Tablets Nasal & Sinus Congestion Sneezing Runny Nose Cough Sore Throat 24 Count Packaging May Vary
- Price
- $9.18
- Rating
- 4.8/5
- Reviews
- 5,190
- Age
- 2y ago

Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct
- Price
- $17.43
- Rating
- 4.8/5
- Reviews
- 2,396
- Age
- 3y ago

Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary
- Price
- $11.94
- Rating
- 4.8/5
- Reviews
- 3,740
- Age
- 4y ago

Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count
- Price
- $9.17
- Rating
- 4.7/5
- Reviews
- 3,572
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
56
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- ALKA-SELTZER PLUS95%
- Delsym3%
- Robitussin2%
Demand
Dm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.1×
Search terms
Top Dm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alka seltzer sinus12K/yr
- alka seltzer sinus congestion and pain10K/yr
- alka seltzer allergy4K/yr
- allergy cough medicine4K/yr
- alka seltzer allergy and sinus4K/yr
- alka seltzer sinus allergy and cough2K/yr
- cough remedy5K/yr
- alka seltzer plus sinus congestion and pain3K/yr
- chronic dry cough relief12K/yr
- stop coughing1K/yr
Reviews and returns
What reviews say buyers love and hate about Dm
We read the reviews and the return reasons for every product selling here.
“Did not stop cough or any provide any relief”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









