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Dm

Fail

The top 5 brands take 100% of clicks, so Dm is a Fail.

Flapen Score
25
25 / 100
Ranks 14,657 of 14,768 Health & Household niches · −24 vs the category median of 49
Market size
$83K/yr362K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
86%top-5 click share · 3 brands · 56 sellers

Flapen Score

Dm against its category

The dotted line is the Health & Household average. Past it, Dm is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dm market on Amazon at a glance

Shoppers on Amazon United States searched for Dm 362K times last year and spent an estimated $83K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
2.1%
Market size, estimated
$83Ka year
Peak month
November10.1× the quietest month
Top search term
alka seltzer sinus12K searches a year

02 · Price

A sale here is worth $10.60.

Listings sell for $10.60 on average, from $6.78 to $17.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $10.60 that is $5K to $8K a year per listing.

Average price
$10.60under the $15 to $100 sweet spot
Price range
$6.78–$17.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Cough & Cold. It carries 3,999 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Cough & Cold
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
3,999per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Dm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 23%
  • Brand 32%

Demand

Dm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Search terms

Top Dm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alka seltzer sinus12K/yr
  • alka seltzer sinus congestion and pain10K/yr
  • alka seltzer allergy4K/yr
  • allergy cough medicine4K/yr
  • alka seltzer allergy and sinus4K/yr
  • alka seltzer sinus allergy and cough2K/yr
  • cough remedy5K/yr
  • alka seltzer plus sinus congestion and pain3K/yr
  • chronic dry cough relief12K/yr
  • stop coughing1K/yr

Reviews and returns

What reviews say buyers love and hate about Dm

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Cough Relief”
18%of negative reviews mention “Cough Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not stop cough or any provide any relief”
A buyer, on “Cough Relief”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dm questions

Answered from the same tracked data.