Is dm profitable to sell on Amazon United States?

The niche generates $83K/yr across 10 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Skip it (25/100).

How competitive is the dm niche?

3 brands and 56 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dm?

Top complaints mined from reviews: Cough Relief, Functionality-Overall, Allergies. The return rate is 0.0%.

When does demand for dm peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.1× the quietest.

What does it cost to enter the dm niche?

Listings span $6.78–$17.43; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 3,999 reviews — the moat a new listing must climb.

dm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Okay$10.60

avg listing price — sweet spot $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,998.5

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$6.78–$17.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$83K

$83K/yr · 362K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad86%

top-5 click share — a locked-up shelf

Growth

Bad-32.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dm is a $83K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 25/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

dm market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $64K–$85K; units × avg price
Conversion rate: 2.1%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 93 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

ALKA-SELTZER PLUS95%
Delsym3%
Robitussin2%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -32.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Open Trend

Top dm search terms

alka seltzer sinus12K/yr -13.7%8.3% conv.
alka seltzer sinus congestion and pain10K/yr -40.4%10.4% conv.
alka seltzer allergy4K/yr +106.6%8.8% conv.
allergy cough medicine4K/yr +48.0%2.8% conv.
alka seltzer allergy and sinus4K/yr +33.7%9.9% conv.
alka seltzer sinus allergy and cough2K/yr +29.8%12.1% conv.
cough remedy5K/yr -44.7%0.8% conv.
alka seltzer plus sinus congestion and pain3K/yr -26.3%11.7% conv.
chronic dry cough relief12K/yr -78.0%0.3% conv.
stop coughing1K/yr -23.2%1.7% conv.

All search terms

Top dm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)

ALKA-SELTZER PLUS$9.164.7★5,815 rev

Alka-Seltzer Cold Cold & Sinus Max Strength Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)

ALKA-SELTZER PLUS$9.344.7★1,706 rev

Alka-Seltzer Cold Cold & Sinus Max Strength Day/Night Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)

ALKA-SELTZER PLUS$9.224.8★2,308 rev

Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary

ALKA-SELTZER PLUS$11.944.8★3,740 rev

Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)

ALKA-SELTZER PLUS$9.134.8★2,396 rev

Newest

by launch date

Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)

ALKA-SELTZER PLUS$9.132,396 rev

2y ago

Alka-Seltzer Plus Severe Cold & Flu Medicine Citrus Effervescent Tablets Nasal & Sinus Congestion Sneezing Runny Nose Cough Sore Throat 24 Count Packaging May Vary

ALKA-SELTZER PLUS$9.185,190 rev

2y ago

Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct

ALKA-SELTZER PLUS$17.432,396 rev

3y ago

Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary

ALKA-SELTZER PLUS$11.943,740 rev

4y ago

Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count

ALKA-SELTZER PLUS$9.173,572 rev

6y ago

What buyers say about dm

What buyers praise and complain about, mined from review topics.

What buyers love

Cough Relief20%

“Good cough medicine”

Cold Relief18%

“Best cold and flu medicine on the market”

Efficiency12%

“Very effective”

Quality-Overall9%

“Excellent product”

Taste-Overall6%

“Good taste”

Value For Money5%

“Great price”

Advertised Vs Actual Product3%

“As advertised”

Sinus Relief3%

“They really helped with sinus congestion”

Dosage2%

“Best OTC medicine out there”

Sleep Quality2%

“Excellent day-time med when you need to stay awake”

What buyers complain about

Cough Relief18%

“Did not stop cough or any provide any relief”

Functionality-Overall16%

“barely worked”

Allergies8%

“I have a corn allergy”

Value For Money7%

“Not really worth it”

Size-Overall7%

“HUGE capsules”

Taste-Overall4%

“tastes awful”

Ease Of Chewing/Swallowing4%

“But hard to swallow”

Dosage3%

“this medicine made me feel 30% day 1 just start taking it”

Cold Relief3%

“did nothing for a bad cold”

Strength2%

“Ineffective”

Common questions

Is dm profitable to sell on Amazon United States?: The niche generates $83K/yr across 10 tracked products. 90-day search growth is -32.2%. Flapen's verdict: Skip it (25/100).
How competitive is the dm niche?: 3 brands and 56 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dm?: Top complaints mined from reviews: Cough Relief, Functionality-Overall, Allergies. The return rate is 0.0%.
When does demand for dm peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 10.1× the quietest.
What does it cost to enter the dm niche?: Listings span $6.78–$17.43; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 3,999 reviews — the moat a new listing must climb.

dm