Is dl2032 duracell battery profitable to sell on Amazon United States?

The niche generates $28K/yr across 13 tracked products. 90-day search growth is -23.8%. Flapen's verdict: Skip it (30/100).

How competitive is the dl2032 duracell battery niche?

5 brands and 83 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dl2032 duracell battery?

Top complaints mined from reviews: Battery Life, Durability, Ease Of Use. The return rate is 0.4%.

When does demand for dl2032 duracell battery peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the dl2032 duracell battery niche?

Listings span $3.44–$15.74; the average listing price is $7.89 (sweet spot $15–$100). The average incumbent carries 42,964 reviews — the moat a new listing must climb.

dl2032 duracell battery

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible18.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Bad70%

top-5 click share — a locked-up shelf

Avg price

Bad$7.89

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.8%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 19K searches

Price range

Bad$3.44–$15.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad42,964.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dl2032 duracell battery is a $28K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dl2032 duracell battery market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $32K–$39K; units × avg price
Conversion rate: 18.4%
Avg BSR: #103
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

DURACELL71%
Energizer16%
Amazon Basics9%
Tenergy2%
Fuspower2%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -23.8% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top dl2032 duracell battery search terms

dl203211K/yr -20.9%15.9% conv.
dl 2032 battery6K/yr -31.6%14.4% conv.
battery dl20322K/yr -21.3%23.2% conv.

All search terms

Top dl2032 duracell battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duracell 2032 Lithium Battery 4 Count (Pack of 1) Child Safety Features Compatible with Key Fob Tea Light Candles and Other Devices CR2032 Battery

DURACELL$5.224.8★98,590 rev

Duracell 2032 Lithium Battery 2 Count (Pack of 1) Child Safety Features Compatible with Key Fob Tea Light Candles and Other Devices CR2032 Battery

DURACELL$3.444.8★52,499 rev

Energizer 2032 Batteries (10 Pack) 3V Lithium Coin Batteries with 3-in-1 Child Shield

Energizer$9.994.7★28,120 rev

Duracell CR2032 Lithium Battery 3 Volt 9 Count Child Safety Features Compatible with AirTag Key Fob Tea Light Candles and Other Devices 10 Year Storage Guarantee

DURACELL$10.924.8★9,402 rev

Amazon Basics CR2032 3V Lithium Coin Cell Batteries for Key Fob Watch Remote Child-Proof Package Non-Coated AirTag Compatible 10-Pack

Amazon Basics$9.724.7★186,626 rev

Newest

by launch date

Fuspower CR2032 Battery for Car Key: 3V Lithium Batteries 10 Pack - CR 2032 Coin Cell for Watch Remote Tracking Device Toys Replacement - Independence Day LED Lights Summer Road Trip Car Keys

Fuspower$5.32182 rev

2y ago

Energizer 2032 Batteries (10 Pack) 3V Lithium Coin Batteries with 3-in-1 Child Shield

Energizer$9.9928,120 rev

2y ago

Duracell CR2032 Lithium Battery 3 Volt 9 Count Child Safety Features Compatible with AirTag Key Fob Tea Light Candles and Other Devices 10 Year Storage Guarantee

DURACELL$10.929,402 rev

3y ago

Duracell 2032 Lithium Battery 8 Count (Pack of 1) Child Safety Features Compatible with Key Fob Tea Light Candles and Other Devices CR2032 Battery

DURACELL$10.4511,328 rev

5y ago

Tenergy 3V CR2032 Batteries Lithium Button Coin Cell 2032 Battery Compatible with AirTags Key FOBs Calculators Coin Counters Watches Heart Rate Monitors Glucometer and More 10 Count

Tenergy$5.876,247 rev

6y ago

What buyers say about dl2032 duracell battery

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life28%

“Batteries last long”

Value For Money23%

“Best value”

Quality-Overall12%

“Great product, just what I expected”

Advertised Vs Actual Product9%

“Exactly as advertised”

Durability5%

“Great Durability”

Size-Overall4%

“has accurately fit”

Efficiency3%

“Does the job”

Ease Of Use2%

“Easy to replace”

Compatibility-Overall2%

“Compatible”

Assembly/Installation1%

“Easy install”

What buyers complain about

Battery Life34%

“Battery does not last long”

Durability10%

“it died couple weeks after used”

Ease Of Use10%

“Difficult To Open”

Functionality-Overall5%

“They didn't work in several different items”

Quality-Overall4%

“Absolute rubbish product”

Value For Money3%

“Waste of money”

Charging3%

“Not fully charged”

Bitter2%

“Also like a idiot I decided to test how bitter the taste was”

Compatibility-Overall2%

“Did not work on car fobs”

Size-Overall2%

“Was too big”

Top return reasons

Size-Overall52%

Value For Money18%

Compatibility-Overall8%

Functionality-Overall6%

Advertised Vs Actual Product6%

Battery Life4%

Charging1%

Bitter1%

Product Condition1%

Ease Of Use1%

Common questions

Is dl2032 duracell battery profitable to sell on Amazon United States?: The niche generates $28K/yr across 13 tracked products. 90-day search growth is -23.8%. Flapen's verdict: Skip it (30/100).
How competitive is the dl2032 duracell battery niche?: 5 brands and 83 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dl2032 duracell battery?: Top complaints mined from reviews: Battery Life, Durability, Ease Of Use. The return rate is 0.4%.
When does demand for dl2032 duracell battery peak?: Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the dl2032 duracell battery niche?: Listings span $3.44–$15.74; the average listing price is $7.89 (sweet spot $15–$100). The average incumbent carries 42,964 reviews — the moat a new listing must climb.