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Dl2032 Duracell Battery

Fail

The top 5 brands take 100% of clicks, so Dl2032 Duracell Battery is a Fail.

Flapen Score
30
30 / 100
Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 49
Market size
$28K/yr19K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
70%top-5 click share · 5 brands · 83 sellers

Flapen Score

Dl2032 Duracell Battery against its category

The dotted line is the Health & Household average. Past it, Dl2032 Duracell Battery is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dl2032 Duracell Battery market on Amazon at a glance

Shoppers on Amazon United States searched for Dl2032 Duracell Battery 19K times last year and spent an estimated $28K. All 5 brands take every click. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 18.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
18.4%
Market size, estimated
$28Ka year
Peak month
December6.4× the quietest month
Top search term
dl203211K searches a year

02 · Price

A sale here is worth $7.89.

Listings sell for $7.89 on average, from $3.44 to $15.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $7.89 that is $2K to $4K a year per listing.

Average price
$7.89under the $15 to $100 sweet spot
Price range
$3.44–$15.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Household Batteries. It carries 42,964 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Household Batteries
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
42,964per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Dl2032 Duracell Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 216%
  • Brand 39%
  • Brand 42%
  • Brand 52%

Demand

Dl2032 Duracell Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25DecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Dl2032 Duracell Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dl203211K/yr
  • dl 2032 battery6K/yr
  • battery dl20322K/yr

Reviews and returns

What reviews say buyers love and hate about Dl2032 Duracell Battery

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Battery Life”
34%of negative reviews mention “Battery Life”
0.4%of orders come back
“Battery does not last long”
A buyer, on “Battery Life”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dl2032 Duracell Battery questions

Answered from the same tracked data.