Is dixie paper plates profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 14 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the dixie paper plates niche?

4 brands and 118 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dixie paper plates?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for dixie paper plates peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dixie paper plates niche?

Listings span $5.51–$84.26; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 34,341 reviews — the moat a new listing must climb.

dixie paper plates

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.3%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.4M

$2.4M/yr · 778K searches

Price range

Great$5.51–$84.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.72

avg listing price — sweet spot $15–$100

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Review moat

Bad34,340.64

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dixie paper plates is a $2.4M/yr Amazon United States market (778K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dixie paper plates market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: $2.7M–$3.5M; units × avg price
Conversion rate: 17.3%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Dixie92%
Dixie Ultra4%
Amazon Basics3%
Georgia-Pacific2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dixie paper plates search terms

dixie paper plates403K/yr +5.8%15.7% conv.
dixie83K/yr +37.5%1.8% conv.
dixie paper plates 10 inch75K/yr -11.3%19.4% conv.
dixie plates71K/yr +10.2%14.9% conv.
dixie ultra paper plates28K/yr +9.3%12.6% conv.
paper plates dixie21K/yr +12.0%16.3% conv.
dixie 10 inch paper plates13K/yr +71.0%19.0% conv.
dixie plates 10 inch heavy duty16K/yr -3.1%16.6% conv.
dixie ultra13K/yr +6.4%7.3% conv.
dixie ultra paper plates 10 1 16 inches12K/yr -12.9%14.6% conv.

All search terms

Top dixie paper plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dixie Medium Paper Plates 8.5 Inch 90 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals

Dixie$5.854.8★63,879 rev

Dixie Ultra Large Paper Plates 10 Inch 172 Count (4 packs of 43 plates) 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals

Dixie$22.224.8★38,458 rev

Dixie Large Paper Plates 10 Inch 150 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals

Dixie$13.534.8★63,879 rev

Dixie Ultra Large Paper Plates 10 Inch 100 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals

Dixie$13.334.8★38,458 rev

Dixie Large Paper Plates 10 Inch 86 Count 2X Stronger* Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Everyday Breakfast Lunch & Dinner Meals

Dixie$8.674.8★63,879 rev

Newest

by launch date

Amazon Basics Ultra Paper Plates 10 Inch Disposable 100 Count Packaging May Vary

Amazon Basics$11.0011,500 rev

1y ago

Dixie Ultra Large Paper Plates 11 Inch 25 Count 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Great for Heavy Messy Meals

Dixie Ultra$5.891,598 rev

2y ago

Amazon Basics Everyday Disposable Paper Plates 8.62 Inch Microwave-Safe Cut Resistant Soak-Proof 100 Count Packaging May Vary

Amazon Basics$5.5157,231 rev

3y ago

Dixie 8 1/2 Inch Medium-Weight Disposable Paper Plates Pathways 300 Count Bulk Case 6 Packs/50 Count Per Pack (Georgia-Pacific #UX9P300)

Dixie$39.541,950 rev

4y ago

Dixie Ultra Large Paper Plates 10 Inch 172 Count (4 packs of 43 plates) 3X Stronger* Heavy Duty Microwave-Safe Soak-Proof Cut Resistant Disposable Plates For Heavy Messy Meals

Dixie$22.2238,458 rev

5y ago

What buyers say about dixie paper plates

What buyers praise and complain about, mined from review topics.

What buyers love

Strength21%

“Heavy duty”

Value For Money20%

“Great Deal”

Quality-Overall18%

“These are quality paper plates”

Durability8%

“The plates are durable”

Size-Overall7%

“not super small either”

Advertised Vs Actual Product4%

“Product description was accurate”

Leak-Proof3%

“Leak proof”

Ease Of Use3%

“Very handy”

Thickness3%

“These plates are nice and thick”

Weight Heavy1%

“Heavy good for weighter items”

What buyers complain about

Strength16%

“Extremely flimsy”

Size-Overall16%

“these plates are smaller than I usually order”

Quality-Overall9%

“Bad quality”

Thickness6%

“Not quite as thick as Dixie”

Value For Money4%

“Waste of money”

Smell3%

“they have an awful chemical smell”

Weight Heavy2%

“Heavy plate”

Leak-Proof2%

“Leaky”

Ease Of Cleaning2%

“Cuts down on my cleaning time”

Durability2%

“Not very durable”

Top return reasons

Size-Overall67%

Value For Money7%

Advertised Vs Actual Product6%

Leak-Proof4%

Smell3%

Ease Of Use1%

Thin1%

Quality-Overall1%

Strength1%

Moist/Dry1%

Common questions

Is dixie paper plates profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 14 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the dixie paper plates niche?: 4 brands and 118 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dixie paper plates?: Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for dixie paper plates peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the dixie paper plates niche?: Listings span $5.51–$84.26; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 34,341 reviews — the moat a new listing must climb.