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Divertigo

Fail

The top 5 products take 100% of clicks, so Divertigo is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$200K/yr42K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 31 sellers

Flapen Score

Divertigo against its category

The dotted line is the Health & Household average. Past it, Divertigo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Divertigo market on Amazon at a glance

Shoppers on Amazon United States searched for Divertigo 42K times last year and spent an estimated $200K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
17.9%
Market size, estimated
$200Ka year
Peak month
March1.2× the quietest month
Top search term
divertigo21K searches a year

02 · Price

A sale here is worth $26.65.

Listings sell for $26.65 on average, from $13.12 to $51.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $26.65 that is $27K to $33K a year per listing.

Average price
$26.65inside the $15 to $100 sweet spot
Price range
$13.12–$51.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$33K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #361 within Digestion & Nausea. It carries 1,994 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#361in Digestion & Nausea
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,994per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Divertigo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 211%
  • Brand 36%

Demand

Divertigo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Divertigo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • divertigo21K/yr
  • divertigo topical oil13K/yr
  • vertigo oil5K/yr
  • divertigo oil to rub behind the ears3K/yr

Reviews and returns

What reviews say buyers love and hate about Divertigo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
43%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didnt do a thing”
A buyer, on “Functionality-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Divertigo questions

Answered from the same tracked data.