Divertigo
FailThe top 5 products take 100% of clicks, so Divertigo is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $200K/yr42K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 31 sellers
Flapen Score
Divertigo against its category
The dotted line is the Health & Household average. Past it, Divertigo is stronger. Inside it, weaker.
Market
The Divertigo market on Amazon at a glance
Shoppers on Amazon United States searched for Divertigo 42K times last year and spent an estimated $200K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 17.9% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 17.9%
- Market size, estimated
- $200Ka year
- Peak month
- March1.2× the quietest month
- Top search term
- divertigo21K searches a year
02 · Price
A sale here is worth $26.65.
Listings sell for $26.65 on average, from $13.12 to $51.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $26.65 that is $27K to $33K a year per listing.
- Average price
- $26.65inside the $15 to $100 sweet spot
- Price range
- $13.12–$51.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $27K–$33K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #361 within Digestion & Nausea. It carries 1,994 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #361in Digestion & Nausea
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,994per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Divertigo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 183%
- Brand 211%
- Brand 36%
Demand
Divertigo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Divertigo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- divertigo21K/yr
- divertigo topical oil13K/yr
- vertigo oil5K/yr
- divertigo oil to rub behind the ears3K/yr
Reviews and returns
What reviews say buyers love and hate about Divertigo
We read the reviews and the return reasons for every product selling here.
“Didnt do a thing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Divertigo questions
Answered from the same tracked data.









