Is divani profitable to sell on Amazon United States?

The niche generates $7K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -72.2%. Flapen's verdict: Skip it (36/100).

How competitive is the divani niche?

7 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in divani?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Allergies. The return rate is 0.0%.

What does it cost to enter the divani niche?

Listings span $17.97–$34.11; the average listing price is $27.44 (sweet spot $15–$100). The average incumbent carries 1,919 reviews — the moat a new listing must climb.

divani

Skip it

Soft demand (-72.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.44

avg listing price — sweet spot $15–$100

Price range

Incredible$17.97–$34.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,918.63

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$7K

$7K/yr · 10K searches

Growth

Bad-72.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, divani is a $7K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 36/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

divani market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $14K–$21K; units × avg price
Conversion rate: 2.7%
Avg BSR: #497
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 212 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Micro Ingredients45%
DLOMFVFQ16%
BulkSupplements10%
Double Wood Supplements8%
Xaarty7%
BELANO7%
Open — no brand owns it (1 brand, 7%)

Demand

Weekly Amazon search volume, last 11 weeks — -72.2% search growth over the last 90 days.

Open Trend

Top divani products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy

Micro Ingredients$34.114.5★5,277 rev

Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply

DLOMFVFQ$17.974.3★292 rev

Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free

Micro Ingredients$23.684.5★5,277 rev

BulkSupplements.com Astaxanthin Softgels - Astaxanthin Supplements Antioxidant Source - Gluten Free 1 Softgel per Serving (10mg) 180 Count (Pack of 1)

BulkSupplements$32.624.5★613 rev

Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood

Double Wood Supplements$23.864.6★2,649 rev

Newest

by launch date

EMAZEN$32.9947 rev

2mo ago

BELANO Nuvapure Astaxanthin12mgEasy to Swallow Non-GMO4-Month Supply120 Softgels

BELANO$23.3533 rev

6mo ago

Xaarty 2Pack Premium Astaxanthin 12mg Natural Antioxidant Supplement for Eye Joint Skin Health Microalgae Source 4 Month Supply | Supports Internal Circulation 240 Softgels

Xaarty$30.931,161 rev

8mo ago

Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply

DLOMFVFQ$17.97292 rev

10mo ago

Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free

Micro Ingredients$23.685,277 rev

1y ago

What buyers say about divani

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent Product”

Advertised Vs Actual Product6%

“As described”

Value For Money5%

“Value for your money”

Ease Of Chewing/Swallowing5%

“The softgels are easy to take”

Energy Level5%

“More energy”

Vitamin5%

“overall it's a good supplement”

Skin Health4%

“The skin glowing”

Eye-Hygiene4%

“Works good for the eyes”

Ingredients-Overall3%

“CLEAN ingredients”

Brightness/Shine/Glow3%

“The skin glowing”

What buyers complain about

Functionality-Overall7%

“Not effective”

Side Effects7%

“side effects”

Allergies6%

“Sometimes I get rashes”

Advertised Vs Actual Product6%

“This, of course, is FALSE advertising”

Dosage6%

“I wish I ordered a lower dose”

Color4%

“there was red dye everywhere”

Ingredients-Overall4%

“Fake ingredients”

Value For Money3%

“for a better price”

Quality-Overall3%

“thats bad quality control on their part”

Size-Overall3%

“the capsule is small”

Top return reasons

Advertised Vs Actual Product33%

Color Fading/Discoloration17%

Size-Overall11%

Side Effects11%

Stain Resistance11%

Ease Of Use6%

Vitamin6%

Color6%

Common questions

Is divani profitable to sell on Amazon United States?: The niche generates $7K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -72.2%. Flapen's verdict: Skip it (36/100).
How competitive is the divani niche?: 7 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in divani?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Allergies. The return rate is 0.0%.
What does it cost to enter the divani niche?: Listings span $17.97–$34.11; the average listing price is $27.44 (sweet spot $15–$100). The average incumbent carries 1,919 reviews — the moat a new listing must climb.