Divani
FailDemand is soft, at -72.2% this quarter, so Divani is a Fail.
- Flapen Score
- 36 / 100Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 4936
- Market size
- $7K/yr10K searches / yr
- 90-day growth
- -72.2%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 11 sellers
Flapen Score
Divani against its category
The dotted line is the Health & Household average. Past it, Divani is stronger. Inside it, weaker.
Market
The Divani market on Amazon at a glance
Shoppers on Amazon United States searched for Divani 10K times last year and spent an estimated $7K. The top 5 brands take 86% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -72.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $7Ka year
- Top search term
- divani astaxanthin 12mg5K searches a year
02 · Price
A sale here is worth $27.44.
Listings sell for $27.44 on average, from $17.97 to $34.11. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $27.44 that is $0 to $3K a year per listing.
- Average price
- $27.44inside the $15 to $100 sweet spot
- Price range
- $17.97–$34.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #497 within Antioxidants. It carries 1,919 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #497in Antioxidants
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,919per listing
- Listings tracked
- 8
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Divani products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Micro Ingredients Astaxanthin 12mg with MCT Oil 120 Softgels 4 Month Supply | Premium Astaxanthin Antioxidant Supplements* | Fresh Microalgae Source | Triple Strength Non-GMO Gluten Free No Soy
- Price
- $34.11
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 5y ago

Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply
- Price
- $17.97
- Rating
- 4.3/5
- Reviews
- 292
- Age
- 10mo ago

Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free
- Price
- $23.68
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 1y ago

BulkSupplements.com Astaxanthin Softgels - Astaxanthin Supplements Antioxidant Source - Gluten Free 1 Softgel per Serving (10mg) 180 Count (Pack of 1)
- Price
- $32.62
- Rating
- 4.5/5
- Reviews
- 613
- Age
- 3y ago

Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood
- Price
- $23.86
- Rating
- 4.6/5
- Reviews
- 2,649
- Age
- 4y ago
Trending
estimated 90-day click momentum
BulkSupplements.com Astaxanthin Softgels - Astaxanthin Supplements Antioxidant Source - Gluten Free 1 Softgel per Serving (10mg) 180 Count (Pack of 1)
- Price
- $32.62
- Rating
- 4.5/5
- Reviews
- 613
- Age
- 3y ago

EMAZEN Astaxanthin 12mg with MCT Coconut Oil| | Natural Astaxanthin Supplements Support Skin and Eye Health | Antioxidant Supplement | 4 Month Supply | 120 Vegan Softgels
- Price
- $32.99
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2mo ago

Astaxanthin - Triple Strength 12mg (Only Patented Astaxanthin (Astrareal) with 70+ Human Clinical Trials) Grown Harvested and Made in The USA (Astaxantina) by Double Wood
- Price
- $23.86
- Rating
- 4.6/5
- Reviews
- 2,649
- Age
- 4y ago

Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply
- Price
- $17.97
- Rating
- 4.3/5
- Reviews
- 292
- Age
- 10mo ago

Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free
- Price
- $23.68
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 1y ago
Newest
by launch date
EMAZEN Astaxanthin 12mg with MCT Coconut Oil| | Natural Astaxanthin Supplements Support Skin and Eye Health | Antioxidant Supplement | 4 Month Supply | 120 Vegan Softgels
- Price
- $32.99
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2mo ago

BELANO Nuvapure Astaxanthin12mgEasy to Swallow Non-GMO4-Month Supply120 Softgels
- Price
- $23.35
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 6mo ago

Xaarty 2Pack Premium Astaxanthin 12mg Natural Antioxidant Supplement for Eye Joint Skin Health Microalgae Source 4 Month Supply | Supports Internal Circulation 240 Softgels
- Price
- $30.93
- Rating
- 4.3/5
- Reviews
- 1,161
- Age
- 8mo ago

Astaxanthin Supplements 12mg 120 Astaxanthin Softgels Premium As-taxanthin Antioxidant Supplements with Antioxidant Activity Supports Eye Skin Immune Joint Internal Circulation-4 Month Supply
- Price
- $17.97
- Rating
- 4.3/5
- Reviews
- 292
- Age
- 10mo ago

Micro Ingredients Astaxanthin 12mg with MCT Oil 60 Softgels | Fresh Microalgae Source | Triple Strength Easy to Swallow Non-GMO Gluten Free Soy Free
- Price
- $23.68
- Rating
- 4.5/5
- Reviews
- 5,277
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7
Sellers
11
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
7%
- Micro Ingredients45%
- DLOMFVFQ16%
- BulkSupplements10%
- Double Wood Supplements8%
- Xaarty7%
- BELANO7%
- Open — no brand owns it (1 brand, 7%)
Demand
Divani search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Divani
We read the reviews and the return reasons for every product selling here.
“Not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Divani questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









