Is diva wash laundry detergent 128 oz profitable to sell on Amazon United States?

The niche generates $24K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Skip it (34/100).

How competitive is the diva wash laundry detergent 128 oz niche?

3 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in diva wash laundry detergent 128 oz?

Top complaints mined from reviews: Smell, Value For Money, Dilute/Watery. The return rate is 0.2%.

When does demand for diva wash laundry detergent 128 oz peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the diva wash laundry detergent 128 oz niche?

Listings span $41.96–$86.92; the average listing price is $72.66 (sweet spot $15–$100). The average incumbent carries 5,547 reviews — the moat a new listing must climb.

diva wash laundry detergent 128 oz

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Incredible$41.96–$86.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$72.66

avg listing price — sweet spot $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Review moat

Bad5,546.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Market size

Bad$24K

$24K/yr · 9K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, diva wash laundry detergent 128 oz is a $24K/yr Amazon United States market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

diva wash laundry detergent 128 oz market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $54K–$73K; units × avg price
Conversion rate: 3.8%
Avg BSR: #151
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

TYLER CANDLE COMPANY85%
ILIOS8%
Kinara7%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +5.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top diva wash laundry detergent 128 oz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tyler Gallon Glam Wash Laundry Detergent Diva 128 Fl Oz (Pack of 1)

TYLER CANDLE COMPANY$68.854.8★17,452 rev

Tylers Diva Glam Wash Laundry Detergent Gallon (128 Fl oz) (Pack of 1) ILIOS Packaging.

TYLER CANDLE COMPANY$69.094.8★805 rev

Tyler Gallon Laundry Detergent - High Maintenance 128 oz.

TYLER CANDLE COMPANY$69.334.7★4,685 rev

Diva Wash Laundry Detergent Premium Diva Laundry Detergent with Vanilla and Patchouli Scent Long Lasting Phosphate-Free Scented Wash Liquid Spill-Proof Pull & Pour Cap 128 oz Ilios Packaging

ILIOS$80.474.6★718 rev

Tyler DIVA Glamorous Wash Laundry Detergent - 1 Gallon - With Olivi Stain Remover Pen - Fresh Scented Sachet - Laundry Detergent For Washing

Kinara$86.924.8★2,798 rev

Newest

by launch date

Tyler Candle Company Glam Wash Laundry Detergent Diva Liquid 128 Fl Oz HE Safe w/Dryer Sachet Pouch Pull and Pour Spill Proof Cap

TYLER CANDLE COMPANY$73.8417,452 rev

3mo ago

Diva Wash Laundry Detergent Premium Diva Laundry Detergent with Vanilla and Patchouli Scent Long Lasting Phosphate-Free Scented Wash Liquid Spill-Proof Pull & Pour Cap 128 oz Ilios Packaging

ILIOS$80.47718 rev

10mo ago

Tylers Diva Glam Wash Laundry Detergent Gallon (128 Fl oz) (Pack of 1) ILIOS Packaging.

TYLER CANDLE COMPANY$69.09805 rev

2y ago

Tyler Candle Glamorous Wash Laundry Detergent Diva Bundle with Tyler Candle Mixer Melts Autoglam Freshener and Degreaser Pen (1 Gallon)

TYLER CANDLE COMPANY$84.12251 rev

5y ago

Tyler Glam Wash Laundry Detergent Diva Liquid 64 Fl Oz (Half Gallon) HE Safe

TYLER CANDLE COMPANY$41.965,100 rev

6y ago

What buyers say about diva wash laundry detergent 128 oz

What buyers praise and complain about, mined from review topics.

What buyers love

Smell66%

“The scent is fresh”

Quality-Overall5%

“The quality of this detergent is evident in how fresh”

Ease Of Cleaning5%

“Cleans well”

Value For Money5%

“DEFINITELY WORTH THE PRICE”

Washability3%

“Washes well”

Cleansing2%

“the detergent cleans really well”

Durability1%

“Also, lasts a long time”

Size-Overall1%

“Perfect size bottle”

Strength1%

“it was way stronger”

Ingredients-Overall0%

“Very very good Essence”

What buyers complain about

Smell28%

“Very strong smell”

Value For Money21%

“Not worth the price”

Dilute/Watery9%

“Watered Down”

Allergies3%

“he broke out with a rash”

Leak-Proof3%

“Packaged arrived leaking :”

Product Condition2%

“it was a used product”

Thickness1%

“Not as thick as before”

Quality-Overall1%

“The quality is not reliable”

Size-Overall1%

“Very disappointed as it is a large jug”

Advertised Vs Actual Product1%

“This is either STALE or old or watered down or something because it does NOT SMELL THE SAME”

Top return reasons

Smell54%

Leak-Proof25%

Advertised Vs Actual Product5%

Dilute/Watery3%

Size-Overall3%

Value For Money3%

Maintenance And Repair1%

Ease Of Cleaning1%

Product Condition1%