Is diva wash laundry detergent profitable to sell on Amazon United States?

The niche generates $20.9M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Launch it (56/100).

How competitive is the diva wash laundry detergent niche?

5 brands and 40 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in diva wash laundry detergent?

Top complaints mined from reviews: Smell, Value For Money, Dilute/Watery. The return rate is 0.4%.

When does demand for diva wash laundry detergent peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the diva wash laundry detergent niche?

Listings span $9.34–$86.92; the average listing price is $41.48 (sweet spot $15–$100). The average incumbent carries 5,429 reviews — the moat a new listing must climb.

diva wash laundry detergent

Launch it

A $20.9M/yr market growing +2.2% this quarter with returns at 0.4% — clears our launch bar.

Market size

Incredible$20.9M

$20.9M/yr · 6.0M searches

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.48

avg listing price — sweet spot $15–$100

Price range

Great$9.34–$86.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad5,428.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, diva wash laundry detergent is a $20.9M/yr Amazon United States market (6.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Launch it — 56/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

diva wash laundry detergent market data

Units sold / yr: 400K–500K; avg 20,000–25,000/product
Revenue / yr: $16.6M–$20.7M; units × avg price
Conversion rate: 8.5%
Avg BSR: #89
Page quality: 0%
Prime: 95%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

TYLER CANDLE COMPANY80%
Kinara12%
Lumintrail5%
SAMMI'S ATTIC1%
ILIOS1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top diva wash laundry detergent search terms

diva wash laundry detergent1.2M/yr +3.3%11.5% conv.
tyler candle company920K/yr -2.1%2.8% conv.
tyler diva laundry detergent763K/yr +15.2%10.6% conv.
tyler598K/yr -11.6%0.3% conv.
tyler laundry detergent342K/yr -7.3%5.7% conv.
diva237K/yr +39.6%7.6% conv.
diva laundry detergent293K/yr +1.3%8.1% conv.
diva wash192K/yr +5.6%9.3% conv.
glamorous wash diva159K/yr -1.6%9.7% conv.
luxury laundry detergent144K/yr +1.8%1.8% conv.

All search terms

Top diva wash laundry detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tyler Glam Wash Laundry Detergent Diva 907g Liquid 32 FL Oz (0.95L) HE Safe

TYLER CANDLE COMPANY$27.554.6★8,623 rev

Tyler Gallon Glam Wash Laundry Detergent Diva 128 Fl Oz (Pack of 1)

TYLER CANDLE COMPANY$68.854.8★17,452 rev

Tyler Glamorous Liquid Wash - Diva (64 oz) Pack of 1 Floral

TYLER CANDLE COMPANY$41.134.7★10,024 rev

TYLER Glamorous Laundry Wash Detergent Diva 16 Ounce

TYLER CANDLE COMPANY$20.494.6★8,156 rev

Tyler Glam Wash Laundry Detergent Diva Liquid 64 Fl Oz (Half Gallon) HE Safe

TYLER CANDLE COMPANY$41.964.8★5,100 rev

Newest

by launch date

Tyler Diva Laundry Detergent 64 oz - Tyler Candle Company Diva Wash Laundry Detergent with Stain Remover Pen and Dryer Sachet - Hand and HE Machine Washing

SAMMI'S ATTIC$53.9844 rev

4mo ago

Tyler DIVA Glamorous Wash Laundry Detergent- 32oz - With Olivi Stain Remover Pen - Fresh Scented Sachet - Laundry Detergent - For Washing Clothes Linen Lingerie Expensive Fabric Sheets

Kinara$36.623,337 rev

6mo ago

Diva Wash Laundry Detergent - Diva 64 oz (Pack of 1) - Scented Laundry Detergent ILIOS Packaging.

ILIOS$49.77718 rev

10mo ago

Tyler Candle Company - Spray On Demand - Diva fragrance - 227g / 8oz Clear

TYLER CANDLE COMPANY$17.721,489 rev

2y ago

Laundry Detergent Diva 32oz Diva Wash Laundry Detergent

TYLER CANDLE COMPANY$28.971,747 rev

2y ago

What buyers say about diva wash laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Beautiful Scent”

Ease Of Cleaning4%

“Cleans well”

Value For Money3%

“value for money”

Quality-Overall3%

“The quality of this detergent is evident in how fresh”

Washability2%

“Washes well”

Cleansing1%

“Effective at cleaning”

Durability1%

“it last and is worth it”

Advertised Vs Actual Product1%

“As advertised”

Size-Overall1%

“Perfect size”

Gifting Purpose1%

“Giftable”

What buyers complain about

Smell32%

“Awful Scent”

Value For Money18%

“But expensive”

Dilute/Watery5%

“The consistency is very watery”

Size-Overall4%

“it didnt fit”

Leak-Proof2%

“Leaked out”

Allergies2%

“he broke out with a rash”

Washability1%

“whenever we wash with this product, someone always stops us”

Advertised Vs Actual Product1%

“Misrepresented”

Quality-Overall1%

“The quality is not reliable”

Strength1%

“A little bit too strong for me”

Top return reasons

Smell51%

Leak-Proof19%

Size-Overall13%

Advertised Vs Actual Product5%

Value For Money3%

Dilute/Watery1%

Product Condition1%

Strength0%

Defective Material/Parts0%

Washability0%

Common questions

Is diva wash laundry detergent profitable to sell on Amazon United States?: The niche generates $20.9M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Launch it (56/100).
How competitive is the diva wash laundry detergent niche?: 5 brands and 40 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in diva wash laundry detergent?: Top complaints mined from reviews: Smell, Value For Money, Dilute/Watery. The return rate is 0.4%.
When does demand for diva wash laundry detergent peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the diva wash laundry detergent niche?: Listings span $9.34–$86.92; the average listing price is $41.48 (sweet spot $15–$100). The average incumbent carries 5,429 reviews — the moat a new listing must climb.