Diva Wash Laundry Detergent

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.9M a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

8.5%

Market size, estimated

$20.9Ma year

Peak month

December1.6× the quietest month

Top search term

diva wash laundry detergent1.2M searches a year

Listings sell for $41.48 on average, from $9.34 to $86.92. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $41.48 that is $830K to $1.0M a year per listing.

Average price

$41.48inside the $15 to $100 sweet spot

Price range

$9.34–$86.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

20,000–25,000

Revenue per listing a year

$830K–$1.0M

Returns

0.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Laundry. It carries 5,429 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#89in Laundry

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

5,429per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months