Is disposable underpads 17 x 24 profitable to sell on Amazon United States?

The niche generates $61K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (39/100).

How competitive is the disposable underpads 17 x 24 niche?

10 brands and 126 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in disposable underpads 17 x 24?

Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.

When does demand for disposable underpads 17 x 24 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the disposable underpads 17 x 24 niche?

Listings span $5.66–$21.56; the average listing price is $8.93 (sweet spot $15–$100). The average incumbent carries 17,428 reviews — the moat a new listing must climb.

disposable underpads 17 x 24

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay$5.66–$21.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$8.93

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,428.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$61K

$61K/yr · 51K searches

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, disposable underpads 17 x 24 is a $61K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

disposable underpads 17 x 24 market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $89K–$112K; units × avg price
Conversion rate: 13.4%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 9.7%
Avg brand age: 76 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

126

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

14%

Dynarex47%
MED PRIDE8%
The Pharma-C Company8%
Dealmed8%
Curad7%
McKesson7%
Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top disposable underpads 17 x 24 search terms

dynarex18K/yr +11.6%1.5% conv.
fsa alcohol wipes7K/yr -30.9%20.2% conv.
alcohol wipes fsa6K/yr -54.5%19.7% conv.
dynarex bandages4K/yr +17.8%4.4% conv.
alcohol prep pads fsa eligible3K/yr -24.5%21.1% conv.
alcohol prep pads fsa3K/yr -25.1%26.2% conv.
hsa alcohol wipes3K/yr -22.5%23.1% conv.
alcohol wipes fsa eligible4K/yr -42.3%18.8% conv.
fsa alcohol prep pads3K/yr -44.0%18.6% conv.

All search terms

Top disposable underpads 17 x 24 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dynarex DynaSafety Sterile Alcohol Prep Pads - Medium - 70% Isopropyl Alcohol Individually Wrapped Soft Cleaning Wipes - 200 per Box

Dynarex$5.664.7★34,007 rev

Dynarex Drma+ View Guard Transparent Film Dressing Roll - Tattoo Aftercare Bandage Flexible Wrap for Skin Protection Waterproof Breathable 6 x 11 yd. 1 Roll

Dynarex$17.804.6★492 rev

Dealmed 200 Sterile Alcohol Prep Pads Isopropyl Wipes Individually Wrapped Medium Square 2-Ply for Cuts Scrapes and General Cleansing

Dealmed$6.114.8★5,661 rev

McKesson Alcohol Prep Pads (200 Count) - Sterile Individually Wrapped Wipes 70% Isopropyl Alcohol Medium Size 2-Ply Medical Grade First Aid 1 Box

McKesson$6.314.7★2,735 rev

MED PRIDE Sterile Alcohol Prep Pads Antiseptic 70% Isopropyl Individually Wrapped Medical Grade 2 Ply Wipes (200 Count (Pack of 1) White)

MED PRIDE$5.984.7★44,807 rev

Newest

by launch date

MED PRIDE Alcohol Prep Pads Medical-Grade Sterile Individually-Wrapped Medium Square Size 2ply (500 Count (Pack of 1))

MED PRIDE$11.7544,807 rev

9mo ago

TenderGentle Alcohol Wipes Individually Wrapped - 100 Sterile Alcohol Prep Pads with 70% Isopropyl - Skin Prep Swabs for First Aid Injections Nails and Medical Use - Large White Unscented

TenderGentle$7.321,452 rev

1y ago

Alcohol Wipes individually Wrapped - 300 Pack Isopropyl Alcohol Wipes Alcohol Prep Pads Great for Home Medical and First Aid Kits Individually Wrapped Swabs

Shop Square$7.04577 rev

2y ago

The Honest Company Fragrance-Free Sanitizing Alcohol Wipes Antibacterial Safe for Hands Kills 99% of Germs Made With Aloe 50 Count (1 Pack)

The Honest Company$5.748,802 rev

2y ago

The Pharma-C Company 70% Isopropyl Alcohol Wipes [175ct Wipes] - Large Durable IPA Wipes. First-Aid Antiseptic Wound Cleaner with Moisture Lock Lid.

The Pharma-C Company$21.56355 rev

3y ago

What buyers say about disposable underpads 17 x 24

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Amazing value”

Quality-Overall17%

“Amazing product i have been use it for more than a year always great quality”

Advertised Vs Actual Product12%

“As described”

Ease Of Use11%

“Ease of use”

Ease Of Cleaning6%

“Clean nice”

Size-Overall5%

“Perfect size”

Moist/Dry4%

“Nice and moist and super convenient”

Thickness3%

“Love the thickness of the pads”

Efficiency3%

“Effective”

Cleansing2%

“they clean better”

What buyers complain about

Size-Overall26%

“Box is small”

Thickness19%

“NOT thick material as pictured”

Moist/Dry15%

“feeling almost dry”

Quality-Overall6%

“Bad quality”

Ease Of Cleaning3%

“Not good wipes”

Alcohol Content3%

“alcohol content is not enough”

Thin2%

“Too thin”

Advertised Vs Actual Product2%

“The size description is very incorrect”

Value For Money2%

“Waste of money”

Strength1%

“Skimpy and falls apart”

Top return reasons

Size-Overall50%

Value For Money9%

Advertised Vs Actual Product8%

Thin5%

Moist/Dry5%

Thickness3%

Quality-Overall2%

Alcohol Content2%

Functionality-Overall2%

Leak-Proof1%

Common questions

Is disposable underpads 17 x 24 profitable to sell on Amazon United States?: The niche generates $61K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (39/100).
How competitive is the disposable underpads 17 x 24 niche?: 10 brands and 126 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in disposable underpads 17 x 24?: Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.
When does demand for disposable underpads 17 x 24 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the disposable underpads 17 x 24 niche?: Listings span $5.66–$21.56; the average listing price is $8.93 (sweet spot $15–$100). The average incumbent carries 17,428 reviews — the moat a new listing must climb.