Is disposable toothbrushes with toothpaste profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 15 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Launch it (56/100).

How competitive is the disposable toothbrushes with toothpaste niche?

10 brands and 81 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in disposable toothbrushes with toothpaste?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.4%.

When does demand for disposable toothbrushes with toothpaste peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the disposable toothbrushes with toothpaste niche?

Listings span $6.28–$26.95; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 3,896 reviews — the moat a new listing must climb.

disposable toothbrushes with toothpaste

Launch it

A $3.3M/yr market growing +6.5% this quarter with returns at 0.4% — clears our launch bar.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible$3.3M

$3.3M/yr · 2.9M searches

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.28–$26.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.59

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,896.47

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, disposable toothbrushes with toothpaste is a $3.3M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 88% of demand. Verdict: Launch it — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

disposable toothbrushes with toothpaste market data

Units sold / yr: 250K–300K; avg 15,000–20,000/product
Revenue / yr: $3.1M–$3.8M; units × avg price
Conversion rate: 9.0%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Colgate39%
Malisseladi21%
GuruNanda14%
JOUGE9%
EchoRid5%
AstrivixDD3%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top disposable toothbrushes with toothpaste search terms

disposable toothbrush633K/yr +10.5%7.1% conv.
colgate wisps398K/yr +0.8%8.9% conv.
disposable toothbrushes with toothpaste329K/yr +6.5%8.1% conv.
mini toothbrush disposable169K/yr +24.8%7.9% conv.
wisps disposable toothbrushes153K/yr +1.6%12.5% conv.
mini toothbrush189K/yr -16.5%3.8% conv.
travel toothbrush with toothpaste71K/yr +49.4%4.0% conv.
wisp109K/yr +11.5%7.8% conv.
colgate wisp105K/yr -2.7%6.7% conv.
disposable toothbrushes99K/yr +30.0%5.9% conv.

All search terms

Top disposable toothbrushes with toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colgate Max Fresh Wisp Disposable Mini Travel Toothbrushes Peppermint 24 Count (Pack of 4)

Colgate$22.124.7★28,244 rev

Malisseladi Mini Disposable Toothbrushes with Toothpaste and Toothpick Tongue Cleaners Reduce Bad Breath Tongue Scraper Prepasted Toothbrush Pick for Work or Travel (Mint 20pcs)

Malisseladi$8.464.5★1,023 rev

GuruNanda Mini Disposable Toothbrushes with Toothpaste & Toothpick Prepasted Ready-to-Go Travel Toothbrush with Butter on Gums Bristles - Fluoride Free No Rinsing Individually Wrapped 70 Ct

GuruNanda$26.954.6★1,916 rev

Colgate Optic White Wisp Disposable Mini Toothbrush Cool Mint - 24 Count

Colgate$14.614.6★4,129 rev

JOUGE Mini Disposable Toothbrushes with Toothpaste 26 pcs 5 in 1 Travel Portable Toothbrush with Toothpaste + Tongue Scraper + Picks+Floss Travel Case (Mix 5 Flavors 26)

JOUGE$8.844.4★353 rev

Newest

by launch date

AstrivixDD 48 Pack 5-in-1 Mini Toothbrush Disposable Waterless Disposable Toothbrushes with Toothpaste Floss Tongue Scraper Toothpick Prepasted Toothbrushes for Travel Hotel

AstrivixDD$10.05141 rev

4mo ago

TuckPoki Mini Disposable Travel Toothbrushes with Toothpaste 24 Count

TuckPoki$9.89291 rev

7mo ago

Navona 50 PCS Prepasted Disposable Toothbrushes with Toothpaste Premium Bulk Toothbrushes Individually Wrapped Single Use Bulk Toothbrush for Travel Guests Hotel Camping

Navona$9.60221 rev

8mo ago

EchoRid Mini Disposable Toothbrush Pre-Pasted Toothbrushes with Toothpaste and Toothpick for Travel - Fluoride Free No Rinsing Needed Mint Flavor Fresh Breath Anywhere Anytime - 28 Ct

EchoRid$9.94385 rev

8mo ago

GuruNanda Mini Disposable Toothbrushes with Toothpaste Tongue Scraper Floss & Toothpick - 6-in-1 Ready-to-Go Prepasted Travel Toothbrush - Fluoride Free No Rinsing Individually Wrapped 21 Ct

GuruNanda$13.94505 rev

9mo ago

What buyers say about disposable toothbrushes with toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use29%

“Easy to use”

Quality-Overall12%

“Excellent product”

Value For Money7%

“Good buy”

Soft Feel6%

“Super soft”

Size-Overall6%

“Great fit in the go”

Portability5%

“Convenient for traveling”

Advertised Vs Actual Product4%

“As described”

Breathability4%

“Keeps your breath fresh”

Ease Of Cleaning4%

“Convenient clean”

Brush Quality2%

“I love that these toothbrushes have a soft bristle”

What buyers complain about

Size-Overall14%

“These are a little longer”

Quality-Overall8%

“not nearly as good as the name brand”

Value For Money8%

“Very expensive”

Ease Of Cleaning7%

“Didnt feel like they cleaned well”

Durability7%

“Breaks easily”

Ease Of Use5%

“Not easy to use”

Hard Feel5%

“Bristles are not soft”

Strength4%

“it's not the strongest”

Functionality-Overall3%

“Not super effective”

Adhesion/Stickiness2%

“Not enough paste on the brushes”

Top return reasons

Size-Overall26%

Advertised Vs Actual Product18%

Functionality-Overall11%

Value For Money7%

Defective Material/Parts6%

Quality-Overall5%

Hard Feel3%

Ingredients-Overall2%

Ease Of Use2%