Disposable Hand Towels for Bathroom

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

10.1%

Market size, estimated

$5.1Ma year

Peak month

November1.3× the quietest month

Top search term

kleenex hand towels429K searches a year

Listings sell for $19.81 on average, from $8.00 to $36.79. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 20,000 to 25,000 of them. At $19.81 that is $396K to $495K a year per listing.

Average price

$19.81inside the $15 to $100 sweet spot

Price range

$8.00–$36.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

20,000–25,000

Revenue per listing a year

$396K–$495K

Returns

0.4%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Disposable Napkins. It carries 7,229 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

91%

Out of stock, average day

0.0%

Average rank

#28in Disposable Napkins

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

7,229per listing

Listings tracked

11

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months