Disposable Electric Toothbrush
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Disposable Electric Toothbrush is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $1.1M/yr505K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 162 sellers
Flapen Score
Disposable Electric Toothbrush against its category
The dotted line is the Health & Household average. Past it, Disposable Electric Toothbrush is stronger. Inside it, weaker.
Market
The Disposable Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Disposable Electric Toothbrush 505K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 505K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $1.1Ma year
- Peak month
- June2.6× the quietest month
- Top search term
- colgate electric toothbrush70K searches a year
02 · Price
A sale here is worth $14.85.
Listings sell for $14.85 on average, from $6.57 to $38.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $14.85 that is $22K to $30K a year per listing.
- Average price
- $14.85under the $15 to $100 sweet spot
- Price range
- $6.57–$38.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$30K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #100 within Toothbrushes & Accessories. It carries 4,508 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 86%
- Out of stock, average day
- 3.0%
- Average rank
- #100in Toothbrushes & Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 4,508per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Disposable Electric Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oral-B Pulsar Pro-Health Expert Clean Battery electric toothbrush 2 count MEDIUM toothbrush pack removes plaque travel essentials tooth brush
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 3,426
- Age
- 16y ago
Colgate 360 Vibrate Deep Clean Battery Operated Toothbrush Pack Soft with 1 AAA Battery Included 2 Count
- Price
- $7.78
- Rating
- 4.6/5
- Reviews
- 16,540
- Age
- 8y ago
Oral-B 3D White Action Power Toothbrush 1 Count (Colors May Vary) Multi-colored
- Price
- $8.74
- Rating
- 4.6/5
- Reviews
- 31,454
- Age
- 15y ago
Oral-B Toothbrush Vibrating Plaque Remover Pulsar Vibrating Battery Toothbrush Soft 4 Count
- Price
- $20.46
- Rating
- 4.7/5
- Reviews
- 607
- Age
- 6mo ago
Oral-B Pro-Health Pulsar Battery Toothbrush 2-Pack Soft Bristles Brushes for Adults
- Price
- $13.40
- Rating
- 4.6/5
- Reviews
- 3,222
- Age
- 14y ago
Trending
estimated 90-day click momentum
Colgate 360 Vibrate Deep Clean Battery Powered Electric Toothbrush with Medium Bristles 2 Pack Sonic Powered
- Price
- $9.94
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 5mo ago
Colgate 360 Charcoal Sonic Powered Battery Toothbrush 2 Pack
- Price
- $23.69
- Rating
- 4.5/5
- Reviews
- 779
- Age
- 5y ago
Colgate 360 Vibrate Deep Clean Battery Operated Toothbrush Pack Soft with 1 AAA Battery Included 2 Count
- Price
- $7.78
- Rating
- 4.6/5
- Reviews
- 16,540
- Age
- 8y ago
Oral-B Toothbrush Vibrating Plaque Remover Pulsar Vibrating Battery Toothbrush Soft 4 Count
- Price
- $20.46
- Rating
- 4.7/5
- Reviews
- 607
- Age
- 6mo ago
Oral-B Pulsar Pro-Health Expert Clean Battery electric toothbrush 2 count MEDIUM toothbrush pack removes plaque travel essentials tooth brush
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 3,426
- Age
- 16y ago
Newest
by launch dateColgate 360 Vibrate Deep Clean Battery Powered Electric Toothbrush with Medium Bristles 2 Pack Sonic Powered
- Price
- $9.94
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 5mo ago
Oral-B Toothbrush Vibrating Plaque Remover Pulsar Vibrating Battery Toothbrush Soft 4 Count
- Price
- $20.46
- Rating
- 4.7/5
- Reviews
- 607
- Age
- 6mo ago
Oral-B Pulsar Advanced All-in-One Soft Toothbrush 2 Count
- Price
- $14.17
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 9mo ago
Oral-B Pro 100 3D White Battery Toothbrush White
- Price
- $19.10
- Rating
- 4.5/5
- Reviews
- 828
- Age
- 1y ago
Colgate Total Battery Powered Electric Toothbrush 1 Pack Soft Bristle Battery Toothbrush for Adults Includes 2 AAA Batteries and Built In 2 Minute Timer Sensitive and Regular Brushing Modes White
- Price
- $11.79
- Rating
- 4.5/5
- Reviews
- 803
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
162
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 98%
Open market
0%
- Oral-B56%
- Colgate31%
- Procter & Gamble7%
- Amazon Basics6%
Demand
Disposable Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
Search terms
Top Disposable Electric Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- colgate electric toothbrush70K/yr
- oral b battery toothbrush71K/yr
- pulsar toothbrush39K/yr
- oral b pulsar46K/yr
- oral b battery toothbrush for adults41K/yr
- oral b pulsar toothbrush medium27K/yr
- disposable electric toothbrush22K/yr
- oral b pulsar toothbrush soft30K/yr
- toothbrush battery20K/yr
- colgate battery powered toothbrush19K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“Battery died quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Electric Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data