Disposable Electric Toothbrush
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Disposable Electric Toothbrush is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $1.1M/yr505K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 52%top-5 click share · 4 brands · 162 sellers
Flapen Score
Disposable Electric Toothbrush against its category
The dotted line is the Health & Household average. Past it, Disposable Electric Toothbrush is stronger. Inside it, weaker.
Market
The Disposable Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Disposable Electric Toothbrush 505K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 505K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $1.1Ma year
- Peak month
- June2.6× the quietest month
- Top search term
- colgate electric toothbrush70K searches a year
02 · Price
A sale here is worth $14.85.
Listings sell for $14.85 on average, from $6.57 to $38.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $14.85 that is $22K to $30K a year per listing.
- Average price
- $14.85under the $15 to $100 sweet spot
- Price range
- $6.57–$38.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$30K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #100 within Toothbrushes & Accessories. It carries 4,508 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 86%
- Out of stock, average day
- 3.0%
- Average rank
- #100in Toothbrushes & Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 4,508per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Disposable Electric Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
162
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
0%
- Brand 156%
- Brand 231%
- Brand 37%
- Brand 46%
Demand
Disposable Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×
Search terms
Top Disposable Electric Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colgate electric toothbrush70K/yr
- oral b battery toothbrush71K/yr
- pulsar toothbrush39K/yr
- oral b pulsar46K/yr
- oral b battery toothbrush for adults41K/yr
- oral b pulsar toothbrush medium27K/yr
- disposable electric toothbrush22K/yr
- oral b pulsar toothbrush soft30K/yr
- toothbrush battery20K/yr
- colgate battery powered toothbrush19K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“Battery died quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Electric Toothbrush questions
Answered from the same tracked data.