Is Disposable Cooling Towels profitable to sell on Amazon United States?

Flapen scores Disposable Cooling Towels 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $12K a year across 17 tracked products. 9 of the 13 products launched in the last year cleared the first-year sales bar. Search demand grew >1,000% in the last 90 days.

How competitive is the Disposable Cooling Towels niche on Amazon United States?

12 brands and 21 sellers compete in Disposable Cooling Towels on Amazon United States. The top 5 Disposable Cooling Towels products take 66% of clicks, and the top 5 brands take 83%.

What does it cost to enter the Disposable Cooling Towels niche?

Disposable Cooling Towels sells for $17.26 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.86 to $40.23. The average product has 605 reviews, the count a new listing must catch up to.

Disposable Cooling Towels

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $12K a year here, so Disposable Cooling Towels is a Maybe.

Filters Trending Out of Stock

Flapen Score: 53
53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size: $12K/yr26K searches / yr
90-day growth: >1,000%search demand this quarter
Competition: 66%top-5 click share · 12 brands · 21 sellers

Flapen Score

Disposable Cooling Towels against its category

The dotted line is the Health & Household average. Past it, Disposable Cooling Towels is stronger. Inside it, weaker.

53Maybe

This niche Category average

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Market

The Disposable Cooling Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Disposable Cooling Towels 26K times last year and spent an estimated $12K. The top 5 brands take 83% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months: 26K
Growth, 90 days vs prior 90: >1,000%
Conversion, latest week: 2.7%
Market size, estimated: $12Ka year
Top search term: unifree cooling towels13K searches a year

02 · Price

A sale here is worth $17.26.

Listings sell for $17.26 on average, from $7.86 to $40.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $17.26 that is $0 to $2K a year per listing.

Average price: $17.26inside the $15 to $100 sweet spot
Price range: $7.86–$40.23
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #1,015 within Bathroom Safety, Aids & Accessories. It carries 605 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 19.9%
Average rank: #1,015in Bathroom Safety, Aids & Accessories
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 605per listing
Listings tracked: 17

04 · Newcomers

9 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 13
Successful launches: 9Amazon's first-year sales bar
Average brand age: 32 months

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