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Disposable

Maybe

Shoppers spend an estimated $8.2M a year here. But the top 5 products take 84% of clicks, so Disposable is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$8.2M/yr4.0M searches / yr
90-day growth
+22.6%search demand this quarter
Competition
84%top-5 click share · 8 brands · 19 sellers

Flapen Score

Disposable against its category

The dotted line is the Health & Household average. Past it, Disposable is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable market on Amazon at a glance

Shoppers on Amazon United States searched for Disposable 4.0M times last year and spent an estimated $8.2M. The top 5 brands take 89% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.2M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
15.3%
Market size, estimated
$8.2Ma year
Top search term
plastic silverware1.5M searches a year

02 · Price

A sale here is worth $13.62.

Listings sell for $13.62 on average, from $2.78 to $25.65. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 60,000 to 80,000 of them. At $13.62 that is $817K to $1.1M a year per listing.

Average price
$13.62under the $15 to $100 sweet spot
Price range
$2.78–$25.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
60,000–80,000
Revenue per listing a year
$817K–$1.1M
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Disposable Plates, Bowls & Cutlery. It carries 4,467 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Disposable Plates, Bowls & Cutlery
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,467per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Disposable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

7%

  • Brand 163%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Disposable search demand

Weekly searches over the year. Pick a range.

100K60KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Disposable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic silverware1.5M/yr
  • plastic utensils628K/yr
  • plastic cutlery279K/yr
  • disposable silverware297K/yr
  • disposable utensils130K/yr
  • plastic silverware heavy duty126K/yr
  • disposable cutlery125K/yr
  • utensils plastic disposable111K/yr
  • heavy duty plastic silverware125K/yr
  • cutlery set disposable85K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Strength”
0.3%of orders come back
“Not strong”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Disposable questions

Answered from the same tracked data.