Skip to content

Disney Wrapping Paper

Fail

The top 5 brands take 98% of clicks, so Disney Wrapping Paper is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$234K/yr417K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
77%top-5 click share · 6 brands · 9 sellers

Flapen Score

Disney Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Disney Wrapping Paper is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Wrapping Paper 417K times last year and spent an estimated $234K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
417K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
4.7%
Market size, estimated
$234Ka year
Peak month
December28.6× the quietest month
Top search term
mickey mouse wrapping paper65K searches a year

02 · Price

A sale here is worth $12.00.

Listings sell for $12.00 on average, from $6.03 to $18.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.00 that is $3K to $6K a year per listing.

Average price
$12.00under the $15 to $100 sweet spot
Price range
$6.03–$18.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #637 within Gift Wrap Paper. It carries 632 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#637in Gift Wrap Paper
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
632per listing
Listings tracked
13

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Disney Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 28%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Disney Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 28.6×

Search terms

Top Disney Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mickey mouse wrapping paper65K/yr
  • disney wrapping paper71K/yr
  • mickey mouse wrapping paper birthday18K/yr
  • mickey wrapping paper14K/yr
  • mickey mouse birthday wrapping paper8K/yr
  • disney christmas wrapping paper70K/yr
  • disney birthday wrapping paper6K/yr
  • character wrapping paper13K/yr
  • disney wrapping paper birthday4K/yr
  • mickey mouse gift wrap4K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Wrapping Paper

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Size is huge”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Disney Wrapping Paper questions

Answered from the same tracked data.