Is disinfecting wipes travel size profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the disinfecting wipes travel size niche?

12 brands and 119 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.

When does demand for disinfecting wipes travel size peak?

Demand peaks in May; the busiest month runs 2.0× the quietest.

What does it cost to enter the disinfecting wipes travel size niche?

Listings span $1.02–$24.19; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 13,091 reviews — the moat a new listing must climb.

disinfecting wipes travel size

Worth a look

Shows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.2M

$1.2M/yr · 1.1M searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Price range

Okay$1.02–$24.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Okay$9.86

avg listing price — sweet spot $15–$100

Review moat

Bad13,091

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, disinfecting wipes travel size is a $1.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

disinfecting wipes travel size market data

Units sold / yr: 125K–150K; avg 5,000–6,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 10.9%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

119

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

11%

Clorox45%
Lysol18%
Diamond Wipes14%
MOONIES5%
The Honest Company4%
Amazon Basics3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.0×

Open Trend

Top disinfecting wipes travel size search terms

disinfecting wipes travel120K/yr +16.0%8.1% conv.
clorox wipes travel97K/yr +19.1%12.3% conv.
travel disinfecting wipes100K/yr +18.7%7.7% conv.
clorox wipes travel packs98K/yr +3.5%12.4% conv.
sanitizing wipes travel79K/yr +14.8%8.4% conv.
lysol wipes travel80K/yr +1.8%13.3% conv.
travel clorox wipes71K/yr +11.5%12.3% conv.
antibacterial wipes travel51K/yr +19.7%8.3% conv.
travel sanitizing wipes46K/yr +20.5%7.4% conv.
lysol wipes travel packs50K/yr +7.1%12.1% conv.

All search terms

Top disinfecting wipes travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clorox Disinfecting Wipes To Go Pack Bleach Free Fresh Scent 9 Count Pack of 24 (Pack May Vary)

Clorox$21.674.8★5,348 rev

WipeEssentials Hand Sanitizer Wipes for Adults & Kids - 90 Count 3 Packs

Diamond Wipes$10.304.8★3,943 rev

Clorox Disinfecting Wipes Flex Pack Bleach Free Fresh Scent 75 Count (Pack May Vary)

Clorox$5.264.8★79,657 rev

Clorox Disinfecting Wipes Flex Pack Bleach Free Fresh Scent 75 Count Pack of 3 (Pack May Vary)

Clorox$11.614.8★79,657 rev

Lysol Disinfecting Wipes To-Go Pack Lemon Scent 15 Count (Pack of 2)

Lysol$9.174.8★1,470 rev

Newest

by launch date

Dorahoney Travel Antibacterial Hand Wipes 99% Water Hand Sanitizer Wipes Safe for Sensitive Skin & Hypoallergenic Hand Sanitizing Pocket Wipes 48 Count (8 Packs of 6)

DORAHONEY$9.0965 rev

3mo ago

Impossibly Compact Travel Antibacterial Wipes Hand Sanitizer - 99% Water and Aloe - Safe for Sensitive Skin Hand Wipes - Travel Essentials For Adults & Kids 10 Pack Total 60 Wipes

MOONIES$9.12371 rev

1y ago

PURELL Clean & Go Cleaning Wipes Skin and Surface Fresh Scent 20 Count Travel Pack (Pack of 12) 9269-12-CMR

Purell$24.19234 rev

1y ago

The Honest Company Lavender Sanitizing Alcohol Wipes Antibacterial with Aloe Kills 99% of Germs 15 Count

The Honest Company$2.558,802 rev

2y ago

The Honest Company Fragrance-Free Sanitizing Alcohol Wipes Antibacterial Safe for Hands Kills 99% of Germs Made With Aloe 50 Count (1 Pack)

The Honest Company$5.748,802 rev