Disinfecting Wipes

Shoppers searched for this 12.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29.3M a year.

Searches, last 12 months

12.9M

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

21.1%

Market size, estimated

$29.3Ma year

Peak month

July2.1× the quietest month

Top search term

clorox wipes4.5M searches a year

Listings sell for $10.75 on average, from $4.80 to $16.34. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 200,000 to 250,000 of them. At $10.75 that is $2.1M to $2.7M a year per listing.

Average price

$10.75under the $15 to $100 sweet spot

Price range

$4.80–$16.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

200,000–250,000

Revenue per listing a year

$2.1M–$2.7M

Returns

0.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Disinfectant Wipes. It carries 42,040 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Disinfectant Wipes

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

42,040per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months