Disinfectant

Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $670K a year.

Searches, last 12 months

784K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

7.7%

Market size, estimated

$670Ka year

Peak month

January1.5× the quietest month

Top search term

clorox scentiva124K searches a year

Listings sell for $11.10 on average, from $3.02 to $69.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $11.10 that is $11K to $14K a year per listing.

Average price

$11.10under the $15 to $100 sweet spot

Price range

$3.02–$69.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

0.1%of orders · Amazon United States median 2.1%

51% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #181 within All-Purpose Cleaners. It carries 14,211 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

97%

Out of stock, average day

1.8%

Average rank

#181in All-Purpose Cleaners

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

14,211per listing

Listings tracked

61

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

72 months