Is dishwasher detergent powder profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 3 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the dishwasher detergent powder niche?

3 brands and 38 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dishwasher detergent powder?

Top complaints mined from reviews: Residue, Ease Of Cleaning, Functionality-Overall. The return rate is 0.1%.

When does demand for dishwasher detergent powder peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the dishwasher detergent powder niche?

Listings span $6.70–$27.51; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 7,212 reviews — the moat a new listing must climb.

dishwasher detergent powder

Worth a look

Shows searches that convert (20.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Conversion

Incredible20.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$2.2M

$2.2M/yr · 638K searches

Avg price

Great$17.32

avg listing price — sweet spot $15–$100

Price range

Good$6.70–$27.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,211.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dishwasher detergent powder is a $2.2M/yr Amazon United States market (638K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dishwasher detergent powder market data

Units sold / yr: 100K–125K; avg 30,000–40,000/product
Revenue / yr: $1.7M–$2.2M; units × avg price
Conversion rate: 20.3%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Cascade86%
Molly's Suds8%
Seventh Generation6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top dishwasher detergent powder search terms

dishwasher powder197K/yr -12.2%11.8% conv.
cascade powder100K/yr -19.8%30.1% conv.
dishwasher detergent powder92K/yr -11.5%12.7% conv.
powder dishwasher detergent59K/yr -17.2%13.0% conv.
dishwasher powder detergent27K/yr +15.6%13.1% conv.
cascade dishwasher powder20K/yr +15.1%23.8% conv.
dish detergent powder19K/yr -0.6%16.1% conv.
dishwashing powder18K/yr +1.0%11.4% conv.
cascade powder dishwasher detergent16K/yr +14.7%24.5% conv.
cascade complete powder15K/yr +3.8%29.5% conv.

All search terms

Top dishwasher detergent powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cascade Complete Powder Dishwasher Detergent Fresh Scent 75 oz White

Cascade$6.704.6★11,699 rev

Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)

Molly's Suds$17.754.3★9,197 rev

Seventh Generation Dishwasher Detergent Powder + Rinse Aid Free & Clear

Seventh Generation$27.514.6★739 rev

Newest

by launch date

Mollys Suds Dishwasher Powder | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Loads (Unscented)

Molly's Suds$17.759,197 rev

1y ago

Seventh Generation Dishwasher Detergent Powder + Rinse Aid Free & Clear

Seventh Generation$27.51739 rev

14y ago

Cascade Complete Powder Dishwasher Detergent Fresh Scent 75 oz White

Cascade$6.7011,699 rev

16y ago

What buyers say about dishwasher detergent powder

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning34%

“Cleans well”

Value For Money10%

“Good price”

Quality-Overall10%

“Reliable product”

Efficiency6%

“still effective”

Residue4%

“does not leave residue”

Advertised Vs Actual Product4%

“As described”

Eco Friendliness3%

“more eco-friendly IMO”

Ease Of Use3%

“Easy to use”

Cleansing3%

“Most importantly, it cleans dishes thoroughly”

Durability2%

“Great product, have used the powder for years”

What buyers complain about

Residue14%

“Leaves residue on dishes”

Ease Of Cleaning10%

“Doesnt get dishes clean”

Functionality-Overall8%

“Nothing works”

Smell6%

“traditional detergent leaves a heavy smell on our metal cups, and lids”

Quality-Overall6%

“but its performance was pretty pitiful”

Value For Money5%

“Greta price for a lot of detergent”

Water Resistance4%

“A hard water nightmare”

Color Fading/Discoloration4%

“it leaves white powder on the dishes”

Eco Friendliness3%

“I dont like the environmental or child hazard from those”

Durability3%

“Started Out Well-Didn't last”

Top return reasons

Leak-Proof29%

Advertised Vs Actual Product16%

Residue8%

Functionality-Overall8%

Ease Of Cleaning7%