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Dishwasher Detergent Liquid

Fail

The top 5 brands take 100% of clicks, so Dishwasher Detergent Liquid is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$3.7M/yr1.4M searches / yr
90-day growth
-4.9%search demand this quarter
Competition
85%top-5 click share · 3 brands · 75 sellers

Flapen Score

Dishwasher Detergent Liquid against its category

The dotted line is the Health & Household average. Past it, Dishwasher Detergent Liquid is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Detergent Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for Dishwasher Detergent Liquid 1.4M times last year and spent an estimated $3.7M. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
21.4%
Market size, estimated
$3.7Ma year
Peak month
January1.6× the quietest month
Top search term
cascade complete dishwasher gel113K searches a year

02 · Price

A sale here is worth $12.66.

Listings sell for $12.66 on average, from $5.48 to $21.53. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 30,000 to 40,000 of them. At $12.66 that is $380K to $506K a year per listing.

Average price
$12.66under the $15 to $100 sweet spot
Price range
$5.48–$21.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
30,000–40,000
Revenue per listing a year
$380K–$506K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #47 within Dishwashing. It carries 10,797 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
5.1%
Average rank
#47in Dishwashing
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
10,797per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Dishwasher Detergent Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 213%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Dishwasher Detergent Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Dishwasher Detergent Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cascade complete dishwasher gel113K/yr
  • dishwasher detergent liquid207K/yr
  • dishwasher liquid163K/yr
  • liquid dishwasher detergent166K/yr
  • cascade dishwasher liquid292K/yr
  • dish washer liquid51K/yr
  • dishwasher gel44K/yr
  • cascade complete54K/yr
  • dishwasher liquid detergent45K/yr
  • cascade dishwasher detergent37K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Detergent Liquid

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
23%of negative reviews mention “Ease Of Cleaning”
0.1%of orders come back
“Not cleaning”
A buyer, on “Ease Of Cleaning”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dishwasher Detergent Liquid questions

Answered from the same tracked data.