dishwasher detergent liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.7M$3.7M/yr · 1.4M searches
Avg price
Good$12.66avg listing price — sweet spot $15–$100
Price range
Okay$5.48–$21.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,797.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dishwasher detergent liquid is a $3.7M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dishwasher detergent liquid market data
- Units sold / yr
- 250K–300K
- avg 30,000–40,000/product
- Revenue / yr
- $3.2M–$3.8M
- units × avg price
- Conversion rate
- 21.4%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 33%
- Out of stock
- 5.1%
- Avg brand age
- 70 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Cascade82%
- Finish13%
- Seventh Generation5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top dishwasher detergent liquid search terms
- cascade complete dishwasher gel113K/yr
- dishwasher detergent liquid207K/yr
- dishwasher liquid163K/yr
- liquid dishwasher detergent166K/yr
- cascade dishwasher liquid292K/yr
- dish washer liquid51K/yr
- dishwasher gel44K/yr
- cascade complete54K/yr
- dishwasher liquid detergent45K/yr
- cascade dishwasher detergent37K/yr
Top dishwasher detergent liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cascade Complete Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Citrus 75oz
Cascade$6.984.8★16,714 rev
Finish Gel Liquid Dishwasher Detergent Advanced Deep Cleaning Power Dish Soap Fights Tough Stains Dishwasher Soap Plastic-Free & Septic Safe Dish Detergent Lemon Scent 75oz
Finish$5.654.4★17,046 rev
Cascade Free & Clear Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Lemon 75oz
Cascade$9.914.7★1,428 rev
Cascade Complete Gel Dishwasher Detergent Fresh Scent 45 Oz
Cascade$18.294.8★16,714 rev
Seventh Generation Dishwasher Detergent Gel Lemon Scent 2 pack for sparkling dishes dishwasher soap 70 oz
Seventh Generation$17.874.6★7,421 rev
Newest
by launch dateSeventh Generation Dishwasher Detergent Gel Lemon Scent 2 pack for sparkling dishes dishwasher soap 70 oz
Seventh Generation$17.877,421 rev
Cascade Free & Clear Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Lemon 75oz
Cascade$9.911,428 rev
Cascade Complete +Oxi Gel Dishwashing Detergent Fresh Scent 60 fl oz
Cascade$21.531,071 rev
Cascade Advanced Power Liquid Machine Dishwasher Detergent with Dawn 125-Fl. Oz Plastic Bottle (125 Fl Oz)
Cascade$21.333,023 rev
Cascade Complete Dishwasher Detergent Liquid Gel Fresh Scent 75 oz
Cascade$6.8916,714 rev
Trending
90-day click momentumCascade Advanced Power Liquid Machine Dishwasher Detergent with Dawn 125-Fl. Oz Plastic Bottle (125 Fl Oz)
Cascade$21.334.8★
Finish Gel Liquid Dishwasher Detergent Advanced Deep Cleaning Power Dish Soap Fights Tough Stains Dishwasher Soap Plastic-Free & Septic Safe Dish Detergent Lemon Scent 75oz
Finish$5.654.4★
Cascade Complete Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Citrus 75oz
Cascade$6.984.8★
Seventh Generation Dishwasher Detergent Gel Lemon Scent 2 pack for sparkling dishes dishwasher soap 70 oz
Seventh Generation$17.874.6★
Cascade Complete Gel Dishwasher Detergent Fresh Scent 45 Oz
Cascade$18.294.8★
What buyers say about dishwasher detergent liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Worth the money”
“Just as good as the expensive brands”
“Does the job better than a gel”
“Nice mild scent”
“As Advertised”
“doesnt leave behind any residue”
“cleans beautifully”
“The gel is easy to use”
“The pods dissolve completely”
What buyers complain about
“Not cleaning”
“Strong Chemical smell”
“Leaves residue on dishes”
“Leaks”
“Waste of money”
“Doesnt work great”
“Not at all the quality that I expected”
“Dishes come out with stains”
“This is not what it says it is”
“All 3 are not at all the gel--rather a very watered down version”
Top return reasons
Common questions
- Is dishwasher detergent liquid profitable to sell on Amazon United States?
- The niche generates $3.7M/yr across 9 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the dishwasher detergent liquid niche?
- 3 brands and 75 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dishwasher detergent liquid?
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Residue. The return rate is 0.1%.
- When does demand for dishwasher detergent liquid peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the dishwasher detergent liquid niche?
- Listings span $5.48–$21.53; the average listing price is $12.66 (sweet spot $15–$100). The average incumbent carries 10,797 reviews — the moat a new listing must climb.