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Dishwasher Deodorizer

Fail

The top 5 brands take 98% of clicks, so Dishwasher Deodorizer is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$116K/yr74K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
80%top-5 click share · 6 brands · 60 sellers

Flapen Score

Dishwasher Deodorizer against its category

The dotted line is the Health & Household average. Past it, Dishwasher Deodorizer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwasher Deodorizer market on Amazon at a glance

Shoppers on Amazon United States searched for Dishwasher Deodorizer 74K times last year and spent an estimated $116K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
15.6%
Market size, estimated
$116Ka year
Peak month
June2.9× the quietest month
Top search term
dishwasher deodorizer21K searches a year

02 · Price

A sale here is worth $10.04.

Listings sell for $10.04 on average, from $4.49 to $17.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.04 that is $5K to $8K a year per listing.

Average price
$10.04under the $15 to $100 sweet spot
Price range
$4.49–$17.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Dishwashing. It carries 17,436 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Dishwashing
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
17,436per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Dishwasher Deodorizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

60

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 230%
  • Brand 38%
  • Brand 48%
  • Brand 54%
  • Brand 62%

Demand

Dishwasher Deodorizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.9×

Search terms

Top Dishwasher Deodorizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dishwasher deodorizer21K/yr
  • dishwasher odor eliminator15K/yr
  • dishwasher freshener12K/yr
  • dishwasher smell eliminator6K/yr
  • dishwasher deodorizer odor eliminator5K/yr
  • dishwasher freshener deodorizer3K/yr
  • dishwasher air freshener3K/yr
  • dishwasher smell2K/yr
  • dishwasher smell remover3K/yr
  • dishwasher air freshener clip3K/yr

Reviews and returns

What reviews say buyers love and hate about Dishwasher Deodorizer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
23%of negative reviews mention “Smell”
0.3%of orders come back
“The smell is very artificial”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dishwasher Deodorizer questions

Answered from the same tracked data.