Is dishwasher deodorizer profitable to sell on Amazon United States?

The niche generates $116K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Skip it (44/100).

How competitive is the dishwasher deodorizer niche?

6 brands and 60 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in dishwasher deodorizer?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Functionality-Overall. The return rate is 0.3%.

When does demand for dishwasher deodorizer peak?

Demand peaks in Jun; the busiest month runs 2.9× the quietest.

What does it cost to enter the dishwasher deodorizer niche?

Listings span $4.49–$17.82; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 17,436 reviews — the moat a new listing must climb.

dishwasher deodorizer

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+21.6%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.04

avg listing price — sweet spot $15–$100

Market size

Okay$116K

$116K/yr · 74K searches

Price range

Bad$4.49–$17.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad17,436.3

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dishwasher deodorizer is a $116K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dishwasher deodorizer market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $80K–$100K; units × avg price
Conversion rate: 15.6%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Finish49%
Affresh30%
Wellnax Breeze Refresh8%
ACTIVE8%
Clean Elements4%
Y-Kelin2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 2.9×

Open Trend

Top dishwasher deodorizer search terms

dishwasher deodorizer21K/yr +20.6%14.5% conv.
dishwasher odor eliminator15K/yr +27.9%12.5% conv.
dishwasher freshener12K/yr +13.1%10.3% conv.
dishwasher smell eliminator6K/yr +28.3%17.3% conv.
dishwasher deodorizer odor eliminator5K/yr +48.9%18.9% conv.
dishwasher freshener deodorizer3K/yr +82.8%13.6% conv.
dishwasher air freshener3K/yr +28.7%11.9% conv.
dishwasher smell2K/yr +3.2%13.3% conv.
dishwasher smell remover3K/yr -48.9%11.4% conv.
dishwasher air freshener clip3K/yr -90.1%12.1% conv.

All search terms

Top dishwasher deodorizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Affresh Dishwasher Cleaner Helps Power Away Odor Causing Residues & Grime Inside Pump Tub & Hoses 6 Tablets 6 Month Supply

Affresh$8.724.6★79,934 rev

Finish Freshener Lemon And Lime (pack Of 3)

Finish$16.574.3★2,191 rev

Finish Dishwasher Freshener Lemon and Lime

Finish$7.474.3★1,163 rev

Wellnax Dishwasher Freshener (Lemon)

Wellnax Breeze Refresh$6.893.9★289 rev

Dishwasher Cleaner And Deodorizer Tablets - 24 Pack Deep Cleaning Descaler Pods for Dish Washer Machine Heavy Duty Septic Safe Natural Limescale Remover Calcium Odor Smell - 12 Month Supply

ACTIVE$17.824.6★33,259 rev

Newest

by launch date

Dishwasher Cleaner Tablets & Deodorizer 24 Pack (12 Month Supply) Deep Cleaning Descaler Pods Removes Limescale Hard Water Calcium Grease & Odor Septic Safe Heavy Duty for Dish Washer

Clean Elements$11.35202 rev

4mo ago

Dishwasher Cleaner and Deodorizer Tablets Dishwasher Cleaning Tablets 24 Pack - Helps Remove Limescale & Odor Prevents Buildup in Pipes Safe for All Dishwashers Lemon Scent - 12 Month Supply

Y-Kelin$8.69618 rev

1y ago

Wellnax Dishwasher Freshener (Lemon)

Wellnax Breeze Refresh$6.89289 rev

3y ago

Finish - Finish Duplo Lemon Dishwasher Freshener

Finish$11.974,509 rev

3y ago

Dishwasher Cleaner And Deodorizer Tablets - 24 Pack Deep Cleaning Descaler Pods for Dish Washer Machine Heavy Duty Septic Safe Natural Limescale Remover Calcium Odor Smell - 12 Month Supply

ACTIVE$17.8233,259 rev

4y ago

What buyers say about dishwasher deodorizer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning25%

“Cleans well”

Smell19%

“clean fragrance”

Quality-Overall12%

“Excellent product”

Ease Of Use8%

“Ease of use”

Advertised Vs Actual Product7%

“True to picture”

Efficiency7%

“Cleans well”

Value For Money6%

“Best value”

Brightness/Shine/Glow2%

“Great shine and sparkle”

Freshness1%

“Clean and fresh”

Product Condition1%

“It looked brand new”

What buyers complain about

Smell23%

“The smell is very artificial”

Ease Of Cleaning15%

“Very poor cleaning”

Functionality-Overall11%

“Did Not Work”

Leak-Proof7%

“made it leak”

Value For Money4%

“expensive”

Residue3%

“especially with residue”

Quality-Overall3%

“Cheap”

Instructions/User Manual/Troubleshooting2%

“No directions in English”

Washability2%

“Hand washing just didnt do the trick”

Heating1%

“even after running on hot twice”

Top return reasons

Functionality-Overall20%

Advertised Vs Actual Product15%

Value For Money14%

Leak-Proof9%

Smell8%

Ease Of Cleaning8%

Defective Material/Parts3%

Size-Overall2%

Compatibility-Overall2%

Ingredients-Overall2%

Common questions

Is dishwasher deodorizer profitable to sell on Amazon United States?: The niche generates $116K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.6%. Flapen's verdict: Skip it (44/100).
How competitive is the dishwasher deodorizer niche?: 6 brands and 60 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in dishwasher deodorizer?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Functionality-Overall. The return rate is 0.3%.
When does demand for dishwasher deodorizer peak?: Demand peaks in Jun; the busiest month runs 2.9× the quietest.
What does it cost to enter the dishwasher deodorizer niche?: Listings span $4.49–$17.82; the average listing price is $10.04 (sweet spot $15–$100). The average incumbent carries 17,436 reviews — the moat a new listing must climb.