dishwasher
Launch itA $60.4M/yr market growing +0.6% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$60.4M$60.4M/yr · 15.7M searches
Conversion
Incredible23.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$16.22avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.67–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,741.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dishwasher is a $60.4M/yr Amazon United States market (15.7M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Launch it — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dishwasher market data
- Units sold / yr
- 1.0M–1.0M
- avg 60,000–80,000/product
- Revenue / yr
- $16.2M–$16.2M
- units × avg price
- Conversion rate
- 23.7%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.5%
- Avg brand age
- 52 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
124
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
0%
- Cascade66%
- Finish16%
- Amazon Basics8%
- BLUELAND4%
- Seventh Generation3%
- Molly's Suds2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.2×
Top dishwasher search terms
- dishwasher pods6.6M/yr
- dishwasher detergent2.4M/yr
- dishwasher1.8M/yr
- cascade dishwasher pods1.3M/yr
- cascade platinum plus dishwasher pods762K/yr
- cascade551K/yr
- dishwasher soap344K/yr
- dish washer soap pods289K/yr
- dish washer pods168K/yr
- dish pods217K/yr
Top dishwasher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cascade Platinum Plus Dishwasher Pods Dish Detergent Soap Clean Scent 62 Count
Cascade$22.604.9★4,374 rev
Cascade Complete Dishwasher Pods - Fresh Scent ActionPacs Dishwasher Detergent Dishwasher Soap Detergent Pods 78 Count
Cascade$18.324.8★101,109 rev
Amazon Basics Dishwasher Detergent Pacs Fresh Scent 78 Count
Amazon Basics$12.214.4★389 rev
Cascade Platinum Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Fresh 12 count
Cascade$4.944.8★16,465 rev
Cascade Complete Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Citrus 75oz
Cascade$6.984.8★16,714 rev
Newest
by launch dateAmazon Basics Dishwasher Detergent Pacs Fresh Scent 78 Count
Amazon Basics$12.21389 rev
Finish Quantum Dishwasher Pods No Pre-Rinse Dishwasher Detergent Soap Removes 24HR Dried-On Stain and Grease Leaving a Virtually Spotless Shine 100 Count
Finish$21.8139,969 rev
Cascade Platinum Plus Dishwasher Pods Dish Detergent Soap Clean Scent 62 Count
Cascade$22.604,374 rev
Cascade Platinum Plus Dishwasher Pods Dish Detergent Soap Clean Lemon Scent 62 Count
Cascade$22.061,565 rev
Cascade Complete Dishwasher Pods Dishwasher Detergent Dish Detergent Tab Tablets Fresh 103 Count (packaging may vary)
Cascade$20.952,327 rev
Trending
90-day click momentumAmazon Basics Dishwasher Detergent Pacs Fresh Scent 78 Count
Amazon Basics$12.214.4★
Finish Quantum Dishwasher Pods No Pre-Rinse Dishwasher Detergent Soap Removes 24HR Dried-On Stain and Grease Leaving a Virtually Spotless Shine 100 Count
Finish$21.814.8★
Finish Powerball Dishwasher Pods Dishwasher Tablets Wrapper Free Formula Unscented 84 Count
Finish$14.854.6★
Finish Quantum Dishwasher Pods Dishwasher Detergent Dish Soap Fresh Scent 14 Count
Finish$4.674.7★
Cascade Platinum Plus Dishwasher Pods Dish Detergent Soap Clean Scent 62 Count
Cascade$22.604.9★
What buyers say about dishwasher
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“They are affordable”
“Premium quality”
“Gets the job done”
“No Chemical Smell”
“does not leave residue”
“As described”
“Ease of use”
“Eco efficient”
“Super clean”
What buyers complain about
“Doesnt wash well”
“Leaves residue”
“Unpleasant odor”
“Doesnt dissolve”
“same poor result”
“A little expensive”
“Bad quality”
“spilled all over”
“stains”
“These are small”
Top return reasons
Common questions
- Is dishwasher profitable to sell on Amazon United States?
- The niche generates $60.4M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Launch it (57/100).
- How competitive is the dishwasher niche?
- 6 brands and 124 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dishwasher?
- Top complaints mined from reviews: Ease Of Cleaning, Residue, Smell. The return rate is 0.2%.
- When does demand for dishwasher peak?
- Demand peaks in May–Jun; the busiest month runs 2.2× the quietest.
- What does it cost to enter the dishwasher niche?
- Listings span $4.67–$22.79; the average listing price is $16.22 (sweet spot $15–$100). The average incumbent carries 17,742 reviews — the moat a new listing must climb.