dish soap refills
Worth a lookShows searches that convert (19.1% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.0M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.84avg listing price — sweet spot $15–$100
Price range
Okay$3.82–$21.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad21,614.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dish soap refills is a $2.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dish soap refills market data
- Units sold / yr
- 200K–250K
- avg 8,000–10,000/product
- Revenue / yr
- $2.2M–$2.7M
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 48%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
658
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
3%
- Mrs. MEYER'S42%
- Method32%
- Dawn15%
- Ajax3%
- Seventh Generation3%
- Amazon Basics2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +4.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
Top dish soap refills search terms
- dish soap refill379K/yr
- method dish soap202K/yr
- meyers dish soap refill103K/yr
- mrs meyers dish soap refill89K/yr
- method dish soap refill80K/yr
- myers dish soap refill46K/yr
- dish soap method17K/yr
- mrs myers dish soap refill18K/yr
- grove dish soap12K/yr
- large dish soap9K/yr
Top dish soap refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mrs. Meyers Clean Day Liquid Dish Soap Refill Lemon Verbena 48 Fl Oz
Mrs. MEYER'S$10.814.8★35,454 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★120,638 rev
Method Gel Dish Soap Refill Clementine Scent Powerful Cleaning Formula Large Refill Tub Cuts Through Grease 54 Fl Oz
Method$11.044.8★2,332 rev
MRS. MEYERS CLEAN DAY Liquid Dish Soap Refill Basil 48 fl. oz
Mrs. MEYER'S$10.994.8★35,454 rev
Method Dish Soap Sea Minerals Tough on Grease 18 Fl Oz (Pack of 1)
Method$3.824.6★751 rev
Newest
by launch dateDawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.24120,638 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.99120,638 rev
Method Super Shine Liquid Dish Soap Powered by Enzymes Coastal Citron Scented 16 fl oz
Method$4.20316 rev
Method Super Shine Liquid Dish Soap Refill Powered by Enzymes Coastal Citron Scented 48 fl oz
Method$9.46316 rev
Method Super Shine Liquid Dish Soap Refill Powered by Enzymes Among the Orchards Scented 48 fl oz
Method$10.58316 rev
Trending
90-day click momentumMethod Super Shine Liquid Dish Soap Powered by Enzymes Coastal Citron Scented 16 fl oz
Method$4.204.5★
Method Super Shine Liquid Dish Soap Refill Powered by Enzymes Coastal Citron Scented 48 fl oz
Method$9.464.5★
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.994.8★
Method Super Shine Liquid Dish Soap Refill Powered by Enzymes Among the Orchards Scented 48 fl oz
Method$10.584.5★
What buyers say about dish soap refills
What buyers praise and complain about, mined from review topics.What buyers love
“Less expensive”
“fresh scent”
“Cleans great”
“Perfect seller perfect product”
“Cuts grease”
“As advertised”
“Snug fit”
“Cleans well”
“Gets the job done well”
“Comes in real handy”
What buyers complain about
“Bad scent”
“I'm just a little disappointed for the size”
“It was leaking”
“To expensive”
“Watered down”
“Horrible cleaner”
“It doesnt work well on grease”
“Not a premium quality”
“It is to thick to make its way thru the pump”
“Misleading”
Top return reasons
Common questions
- Is dish soap refills profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 27 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dish soap refills niche?
- 8 brands and 658 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in dish soap refills?
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.2%.
- When does demand for dish soap refills peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the dish soap refills niche?
- Listings span $3.82–$21.40; the average listing price is $10.84 (sweet spot $15–$100). The average incumbent carries 21,615 reviews — the moat a new listing must climb.