dish soap bar
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good632.87avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.97–$38.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Okay$194K$194K/yr · 458K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dish soap bar is a $194K/yr Amazon United States market (458K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dish soap bar market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $164K–$205K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 9.5%
- Avg brand age
- 47 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
31
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
44%
Top 20: 90%
Open market
37%
- No Tox Life20%
- Nellie's16%
- Meliora7%
- Erbaid7%
- SUBEKYU7%
- Vove5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top dish soap bar search terms
- dish soap bar79K/yr
- solid dish soap49K/yr
- dish block53K/yr
- dish soap block42K/yr
- dish block soap set with brush31K/yr
- nellies dish butter20K/yr
- bar dish soap27K/yr
- solid dish soap bar and brush set22K/yr
- dish bar soap14K/yr
- dish soap block and brush set15K/yr
Top dish soap bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nellies Dish Butter | Solid Dish Soap | Lemongrass Scent | Made in Canada
Nellie's$15.404.4★366 rev
No Tox Life DISH BLOCK - Free of Dyes and Fragrance - Zero Waste Dish Soap
No Tox Life$14.744.3★2,682 rev
NO TOX LIFE Vegan Dish Block 6 oz A Solid Dish Soap for Effective Cleaning of Dishes Pots and Pans Ultra-Concentrated Biodegradable Formula Fragrance and Dye Free 2 Pack
No Tox Life$22.724.3★2,682 rev
Meliora Cleaning Products Dish Soap Bar Lemon
Meliora$15.914.3★778 rev
Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA
Erbaid$6.964.3★106 rev
Newest
by launch date
3 Pack Bamboo Dish Brush Set with Solid Bar Dish Soap and Bamboo Soap Dishes Natural Kitchen Cleaning Brush for Dishes Pans Sinks
Jciopui$19.962 rev
Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA
Erbaid$7.9917 rev
Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA
Erbaid$6.96106 rev
Vove Dish Soap Bundle 2 Bars 2 Bamboo & Sisal Scrub Brushes 1 Ceramic Cup Coastal Citrus Mint Mandarin Spearmint Cypress & Bergamot Oils Plant-Based Coconut Soap FSC Bamboo Plastic-Free Set
Vove$34.42177 rev
Vove Dish Soap Bar 3 Pack Coastal Citrus Mint Mandarin Spearmint Cypress & Bergamot Oils Coconut Cleanser Plant-Based Solid Dish Soap Zero-Waste Plastic-Free FSC-Certified Kraft Packaging
Vove$22.12177 rev
Trending
90-day click momentum3 Pack Bamboo Dish Brush Set with Solid Bar Dish Soap and Bamboo Soap Dishes Natural Kitchen Cleaning Brush for Dishes Pans Sinks
Jciopui$19.964.0★
Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA
Erbaid$7.994.7★
Dish Soap Bar with Bamboo Soap Dish Tray Solid Dish Soap Block Eco Friendly Non Toxic Plant Based Dishwashing Soap Fragrance Free Zero Waste Biodegradable Kitchen Soap (5.64 oz)
Tieralia$13.304.0★
Non Toxic Dish Soap Bar Natural Solid Dish Soap with Lemon Scent Eco Friendly Zero Waste Plastic Free Kitchen Dishwashing Block Long-Lasting Gentle on Hands and Tough on Grease Made in USA
Erbaid$6.964.3★
Vove Dish Soap Bundle 2 Bars 2 Bamboo & Sisal Scrub Brushes 1 Ceramic Cup Coastal Citrus Mint Mandarin Spearmint Cypress & Bergamot Oils Plant-Based Coconut Soap FSC Bamboo Plastic-Free Set
Vove$34.423.8★
What buyers say about dish soap bar
What buyers praise and complain about, mined from review topics.What buyers love
“The aroma is fantastic”
“Cleans well”
“Excellent product”
“Easy to use”
“Best price”
“Very durable so far”
“better for the environment”
“Does a great job”
“Just what I was looking for”
“Nice size”
What buyers complain about
“Strange smell”
“look dingy and dirty”
“it is falling apart”
“so I think it's not cost effective”
“Holder doesn't fit correctly”
“Poor quality”
“it leaves a film on dishes & water spots”
“its is not that useful”
“didn't appear to help much”
“reporting to Amazon for false advertising”
Top return reasons
Common questions
- Is dish soap bar profitable to sell on Amazon United States?
- The niche generates $194K/yr across 31 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the dish soap bar niche?
- 22 brands and 31 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in dish soap bar?
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Durability. The return rate is 1.2%.
- When does demand for dish soap bar peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the dish soap bar niche?
- Listings span $4.97–$38.98; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 633 reviews — the moat a new listing must climb.