dish soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$32.6M$32.6M/yr · 17.4M searches
Conversion
Incredible23.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Avg price
Bad$8.11avg listing price — sweet spot $15–$100
Price range
Bad$3.04–$18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Review moat
Bad42,897.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dish soap is a $32.6M/yr Amazon United States market (17.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dish soap market data
- Units sold / yr
- 1.0M–1.0M
- avg 100,000–125,000/product
- Revenue / yr
- $8.1M–$8.1M
- units × avg price
- Conversion rate
- 23.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
621
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
0%
- Dawn81%
- Amazon Basics7%
- Ajax7%
- Mrs. MEYER'S3%
- Palmolive2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top dish soap search terms
- dish soap7.7M/yr
- dawn dish soap4.4M/yr
- dawn1.2M/yr
- dish detergent658K/yr
- dawn dishwashing liquid683K/yr
- dish soap refill379K/yr
- dishwashing liquid429K/yr
- dish soap liquid385K/yr
- dawn soap229K/yr
- dishwashing soap178K/yr
Top dish soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★120,638 rev
Dawn Dishwashing Liquid Original Scent 38 fl oz
Dawn$5.844.8★120,638 rev
Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid Original Dish Soap Refill 22 fl oz
Dawn$3.674.8★23,936 rev
Dawn Platinum EZ-Squeeze Dish Soap Dishwashing Liquid Fresh Rain 2x18oz Bundle
Dawn$8.304.9★4,317 rev
Amazon Basics Dish Soap Fresh Scent 50 fl oz Pack of 1 Packaging May Vary
Amazon Basics$5.924.5★4,537 rev
Newest
by launch dateDawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.24120,638 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.99120,638 rev
Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz
Dawn$3.0460,434 rev
Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 30 oz
Dawn$5.7960,434 rev
Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)
Dawn$18.3360,434 rev
Trending
90-day click momentumDawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 30 oz
Dawn$5.794.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.994.8★
Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)
Dawn$18.334.8★
Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz
Dawn$3.044.8★
What buyers say about dish soap
What buyers praise and complain about, mined from review topics.What buyers love
“much cheaper”
“Cleans well”
“Excellent product”
“Awesome smell”
“Cuts grease”
“Its easy to remove”
“Works Well”
“Accurate Description”
“True to size”
“Excellent pre wash for laundry”
What buyers complain about
“Package leaking”
“Bad smell”
“I'm just a little disappointed for the size”
“Really watery”
“does not cut through grease”
“It's Not Clean”
“NOT WORTH IT”
“So hard to squeeze”
“Poor quality”
“not as fantastic as the label led me to believe, and again, it is not as thick as others”
Top return reasons
Common questions
- Is dish soap profitable to sell on Amazon United States?
- The niche generates $32.6M/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the dish soap niche?
- 5 brands and 621 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dish soap?
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.1%.
- When does demand for dish soap peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the dish soap niche?
- Listings span $3.04–$18.33; the average listing price is $8.11 (sweet spot $15–$100). The average incumbent carries 42,897 reviews — the moat a new listing must climb.