Dish Soap
FailThe top 5 brands take 100% of clicks, so Dish Soap is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $32.6M/yr17.4M searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 63%top-5 click share · 5 brands · 621 sellers
Flapen Score
Dish Soap against its category
The dotted line is the Health & Household average. Past it, Dish Soap is stronger. Inside it, weaker.
Market
The Dish Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Dish Soap 17.4M times last year and spent an estimated $32.6M. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 23.2% of those searches ended in a purchase.
Shoppers searched for this 17.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.6M a year.
- Searches, last 12 months
- 17.4M
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 23.2%
- Market size, estimated
- $32.6Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- dish soap7.7M searches a year
02 · Price
A sale here is worth $8.11.
Listings sell for $8.11 on average, from $3.04 to $18.33. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 100,000 to 125,000 of them. At $8.11 that is $811K to $1.0M a year per listing.
- Average price
- $8.11under the $15 to $100 sweet spot
- Price range
- $3.04–$18.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 100,000–125,000
- Revenue per listing a year
- $811K–$1.0M
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Dishwashing. It carries 42,897 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Dishwashing
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 42,897per listing
- Listings tracked
- 21
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Dish Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
- Price
- $8.24
- Rating
- 4.8/5
- Reviews
- 120,638
- Age
- 5mo ago
Dawn Dishwashing Liquid Original Scent 38 fl oz
- Price
- $5.84
- Rating
- 4.8/5
- Reviews
- 120,638
- Age
- 3y ago
Dawn EZ-Squeeze Ultra Dish Soap Dishwashing Liquid Original Dish Soap Refill 22 fl oz
- Price
- $3.67
- Rating
- 4.8/5
- Reviews
- 23,936
- Age
- 4y ago
Dawn Platinum EZ-Squeeze Dish Soap Dishwashing Liquid Fresh Rain 2x18oz Bundle
- Price
- $8.30
- Rating
- 4.9/5
- Reviews
- 4,317
- Age
- 1y ago
Amazon Basics Dish Soap Fresh Scent 50 fl oz Pack of 1 Packaging May Vary
- Price
- $5.92
- Rating
- 4.5/5
- Reviews
- 4,537
- Age
- 2y ago
Trending
estimated 90-day click momentum
Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 30 oz
- Price
- $5.79
- Rating
- 4.8/5
- Reviews
- 60,434
- Age
- 5mo ago
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
- Price
- $8.24
- Rating
- 4.8/5
- Reviews
- 120,638
- Age
- 5mo ago
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
- Price
- $14.99
- Rating
- 4.8/5
- Reviews
- 120,638
- Age
- 5mo ago
Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)
- Price
- $18.33
- Rating
- 4.8/5
- Reviews
- 60,434
- Age
- 5mo ago
Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz
- Price
- $3.04
- Rating
- 4.8/5
- Reviews
- 60,434
- Age
- 5mo ago
Newest
by launch dateDawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
- Price
- $8.24
- Rating
- 4.8/5
- Reviews
- 120,638
- Age
- 5mo ago
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
- Price
- $14.99
- Rating
- 4.8/5
- Reviews
- 120,638
- Age
- 5mo ago
Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 13 oz
- Price
- $3.04
- Rating
- 4.8/5
- Reviews
- 60,434
- Age
- 5mo ago
Dawn Platinum Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal 30 oz
- Price
- $5.79
- Rating
- 4.8/5
- Reviews
- 60,434
- Age
- 5mo ago
Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)
- Price
- $18.33
- Rating
- 4.8/5
- Reviews
- 60,434
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
621
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 99%
Open market
0%
- Dawn81%
- Amazon Basics7%
- Ajax7%
- Mrs. MEYER'S3%
- Palmolive2%
Demand
Dish Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dish Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dish soap7.7M/yr
- dawn dish soap4.4M/yr
- dawn1.2M/yr
- dish detergent658K/yr
- dawn dishwashing liquid683K/yr
- dish soap refill379K/yr
- dishwashing liquid429K/yr
- dish soap liquid385K/yr
- dawn soap229K/yr
- dishwashing soap178K/yr
Reviews and returns
What reviews say buyers love and hate about Dish Soap
We read the reviews and the return reasons for every product selling here.
“Package leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dish Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data