dish cloths that dont smell
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.09–$24.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.72avg listing price — sweet spot $15–$100
Market size
Okay$129K$129K/yr · 209K searches
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad14,128.4avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dish cloths that dont smell is a $129K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dish cloths that dont smell market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $97K–$122K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.6%
- Avg brand age
- 50 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
98
Top-5 brand share
38%
Top 20: 83%
Top-5 click share
30%
Top 20: 74%
Open market
58%
- HOMEXCEL12%
- Homaxy12%
- Neessno5%
- JOYMOOP5%
- SIFANGKE4%
- Sunny zzzZZ4%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +0.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top dish cloths that dont smell search terms
- kitchen cleaning cloths55K/yr
- kitchen cloths for cleaning counters16K/yr
- cleaning cloths for kitchen18K/yr
- toallas para limpiar cocina14K/yr
- drying cloth8K/yr
- scrubbing dish cloths9K/yr
- dish cloths with scrubber side8K/yr
- trapos para limpiar cocina13K/yr
- dish cleaning cloth5K/yr
- no odor dish cloths8K/yr
Top dish cloths that dont smell products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths Ultra Soft Absorbent Quick Drying Dish Towels 12 x 12 Inches 6-Pack Dark Grey
Homaxy$9.124.6★30,988 rev
HOMEXCEL Microfiber Cleaning Cloth 210GSM Pack of 12 Size:11.5 x 11.5 Ultra-Soft High-Density Non-Abrasive Cleaning Towels for Cars Glass Kitchen Reusable Rags Blue/Green/Yellow/Pink
HOMEXCEL$7.304.5★47,723 rev
Neessno 12 Pack Cleaning Cloth Ultra Soft Absorbent Quick Drying Microfiber Cleaning rags No scratches Reusable Washable Lint Free Cleaning Towels for Kitchen Window Glass car 11.811.8 (Multicolor)
Neessno$8.314.6★907 rev
JOYMOOP 18 Pack Microfiber Cleaning Cloth Kitchen Towels for Dish Drying Washing Absorbent Streak Free Lint Free Rags for Cleaning Reusable and Washable Towels - 10 x 10
JOYMOOP$15.724.7★4,800 rev
SIFANGKE Microfiber Cleaning Cloth 12 Pack Assorted Color Cleaning Rags for Housekeeping Colorful Reusable Microfiber Towels for Car Kitchen Bathroom and Household Cleaning Supplies 11.8X11.8
SIFANGKE$5.974.7★2,523 rev
Newest
by launch dateSIFANGKE Microfiber Cleaning Cloth 12 Pack Assorted Color Cleaning Rags for Housekeeping Colorful Reusable Microfiber Towels for Car Kitchen Bathroom and Household Cleaning Supplies 11.8X11.8
SIFANGKE$5.972,523 rev
ACTIVE Swedish Dish Cloths for Kitchen 12 Pack Cellulose Sponge Cloth Washable Dishcloths for Washing Dishes Original European Dish Towels Absorbent Reusable Paper Towels - Multicolor Assorted
ACTIVE$18.56566 rev
Severn Dish Cloths for Washing Dishes 4pk. Odor-Resistant Dish Rags with Non-Scratch Wire Scrubber Side for Kitchen Cleaning. Grime-Fighting Bamboo-Charcoal Microfiber 2-Sided Dishrags. Machine Wash
Gracie West$15.57739 rev
Neessno 12 Pack Cleaning Cloth Ultra Soft Absorbent Quick Drying Microfiber Cleaning rags No scratches Reusable Washable Lint Free Cleaning Towels for Kitchen Window Glass car 11.811.8 (Multicolor)
Neessno$8.31907 rev
Oggi Bambou Odor-Free Kitchen Washcloths - Natural Kitchen Dish Cloths 91% Bamboo-Derived Rayon Cellulose Fiber Reusable Absorbent Hygienic Fast Dry Durable Non-Scratch Lint-Free - 6 pcs 7x9
Oggi$13.38138 rev
Trending
90-day click momentum
DII Scrubber Dishcloths Collection Windowpane Dishrag Set 12x12 White/Red Stripe 6 Piece
DII$8.703.7★
Ritz Cotton Scouring Dish Cloth 5-Pack Multi
Ritz$10.084.4★
Neessno 12 Pack Cleaning Cloth Ultra Soft Absorbent Quick Drying Microfiber Cleaning rags No scratches Reusable Washable Lint Free Cleaning Towels for Kitchen Window Glass car 11.811.8 (Multicolor)
Neessno$8.314.6★
JOYMOOP 18 Pack Microfiber Cleaning Cloth Kitchen Towels for Dish Drying Washing Absorbent Streak Free Lint Free Rags for Cleaning Reusable and Washable Towels - 10 x 10
JOYMOOP$15.724.7★
ACTIVE Swedish Dish Cloths for Kitchen 12 Pack Cellulose Sponge Cloth Washable Dishcloths for Washing Dishes Original European Dish Towels Absorbent Reusable Paper Towels - Multicolor Assorted
ACTIVE$18.564.7★
What buyers say about dish cloths that dont smell
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans Well”
“Amazing quality”
“Very affordable”
“Its soft”
“absorb quickly”
“The are of durable material”
“As described”
“Ease fit”
“Easy to wash”
“Easy to use handy”
What buyers complain about
“not size”
“Cheap thin material”
“Not the quality I was expecting”
“are not useful to clean”
“Looks nothing like the picture”
“Smells like harsh Chemicals”
“Doesn't work as described”
“Cheap thin material”
“Do not absorb”
“Too thin”
Top return reasons
Common questions
- Is dish cloths that dont smell profitable to sell on Amazon United States?
- The niche generates $129K/yr across 52 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the dish cloths that dont smell niche?
- 41 brands and 98 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in dish cloths that dont smell?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.7%.
- When does demand for dish cloths that dont smell peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the dish cloths that dont smell niche?
- Listings span $4.09–$24.26; the average listing price is $9.72 (sweet spot $15–$100). The average incumbent carries 14,128 reviews — the moat a new listing must climb.