dish and hand soap
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 655K searches
Price range
Good$3.72–$29.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad22,028.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dish and hand soap is a $1.2M/yr Amazon United States market (655K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dish and hand soap market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- $1.5M–$1.8M
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 24%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
663
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Mrs. MEYER'S44%
- Dawn39%
- Palmolive15%
- Ajax1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.6×
Top dish and hand soap search terms
- antibacterial dish soap108K/yr
- dawn antibacterial dish soap78K/yr
- meyers dish soap refill103K/yr
- mrs meyers dish soap refill89K/yr
- dish soap antibacterial43K/yr
- myers dish soap refill46K/yr
- dawn dish soap antibacterial26K/yr
- dawn antibacterial dishwashing liquid21K/yr
- dawn antibacterial15K/yr
- dawn apple dish soap15K/yr
Top dish and hand soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mrs. Meyers Clean Day Liquid Dish Soap Refill Lemon Verbena 48 Fl Oz
Mrs. MEYER'S$10.814.8★35,454 rev
Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce
Palmolive$3.934.7★5,300 rev
Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz
Dawn$3.724.8★500 rev
Dawn Ultra Antibacterial Dishwashing Liquid Dish Soap Apple Blossom Scent - 7 fl oz
Dawn$6.774.7★11,219 rev
MRS. MEYERS CLEAN DAY Liquid Dish Soap Refill Basil 48 fl. oz
Mrs. MEYER'S$10.994.8★35,454 rev
Newest
by launch date
Dawn Dish soap Appl Blsm 3-66OZ TB Updated
Dawn$11.6311 rev
Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz
Dawn$3.72500 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.24120,638 rev
Dawn Gentle Clean EZ-Squeeze Dishwashing Liquid Dish Soap Pomegranate and Rose Water Scent 24.3 fl oz
Dawn$4.982,895 rev
Dawn Ultra Antibacterial EZ-Squeeze Hand Soap Apple Blossom 22 Fl Oz
Dawn$3.872,742 rev
Trending
90-day click momentumDawn Dish soap Appl Blsm 3-66OZ TB Updated
Dawn$11.635.0★
Dawn Ultra Apple Blossom Scent 90 FL Oz
Dawn$29.854.8★
Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz
Dawn$3.724.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★
Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce
Palmolive$3.934.7★
What buyers say about dish and hand soap
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance is light”
“Amazing Value”
“Cleans great”
“Excellent quality”
“Cuts through grease”
“As advertised”
“Snug fit”
“the container is so easy to handle”
“It cleans good”
“Effective Product”
What buyers complain about
“Overwhelming fragrance”
“Very small bottle”
“came leaking”
“Priced high”
“Really watery”
“Hard to squeeze cleans and smells good”
“It's very hard to squeeze”
“False Advertisement”
“Really watery, making it ineffective for grease removal and possibly even antibacterial properties”
“It's like thick water”
Top return reasons
Common questions
- Is dish and hand soap profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the dish and hand soap niche?
- 4 brands and 663 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dish and hand soap?
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.2%.
- When does demand for dish and hand soap peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.6× the quietest.
- What does it cost to enter the dish and hand soap niche?
- Listings span $3.72–$29.85; the average listing price is $12.29 (sweet spot $15–$100). The average incumbent carries 22,028 reviews — the moat a new listing must climb.