Dish and Hand Soap

Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

655K

Growth, 90 days vs prior 90

+29.1%

Conversion, latest week

14.5%

Market size, estimated

$1.2Ma year

Peak month

May7.6× the quietest month

Top search term

antibacterial dish soap108K searches a year

Listings sell for $12.29 on average, from $3.72 to $29.85. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $12.29 that is $74K to $98K a year per listing.

Average price

$12.29under the $15 to $100 sweet spot

Price range

$3.72–$29.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

$74K–$98K

Returns

0.2%of orders · Amazon United States median 2.1%

24% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Dishwashing. It carries 22,028 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

76%

Out of stock, average day

0.0%

Average rank

#83in Dishwashing

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

22,028per listing

Listings tracked

21

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

73 months