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Diphenhydramine Liquid

Fail

The top 5 products take 83% of clicks, so Diphenhydramine Liquid is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$72K/yr75K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
83%top-5 click share · 7 brands · 66 sellers

Flapen Score

Diphenhydramine Liquid against its category

The dotted line is the Health & Household average. Past it, Diphenhydramine Liquid is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diphenhydramine Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for Diphenhydramine Liquid 75K times last year and spent an estimated $72K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
9.6%
Market size, estimated
$72Ka year
Peak month
March21.9× the quietest month
Top search term
diphenhydramine liquid23K searches a year

02 · Price

A sale here is worth $9.97.

Listings sell for $9.97 on average, from $4.26 to $19.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $9.97 that is $10K to $12K a year per listing.

Average price
$9.97under the $15 to $100 sweet spot
Price range
$4.26–$19.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Allergy, Sinus & Asthma. It carries 3,575 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Allergy, Sinus & Asthma
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,575per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Diphenhydramine Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

66

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 161%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Diphenhydramine Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 21.9×

Search terms

Top Diphenhydramine Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diphenhydramine liquid23K/yr
  • liquid sleep aid13K/yr
  • sleep aid liquid13K/yr
  • liquid sleep aid for adults13K/yr
  • liquid diphenhydramine7K/yr
  • sleep liquid4K/yr
  • nighttime sleep aid liquid2K/yr

Reviews and returns

What reviews say buyers love and hate about Diphenhydramine Liquid

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Sleep Quality”
25%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“No sleep”
A buyer, on “Sleep Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diphenhydramine Liquid questions

Answered from the same tracked data.