dim supplement
Launch itA $6.9M/yr market growing +2.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.9M$6.9M/yr · 1.6M searches
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.19avg listing price — sweet spot $15–$100
Price range
Great$9.97–$67.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,869.86avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dim supplement is a $6.9M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 69% of demand. Verdict: Launch it — 65/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
dim supplement market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- $6.2M–$7.8M
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
47
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
26%
- SMNutrition32%
- Nutricost20%
- Pure Encapsulations6%
- Effective Nutra6%
- Bronson5%
- THORNE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top dim supplement search terms
- dim supplement770K/yr
- dim562K/yr
- dim for men39K/yr
- dim supplement women87K/yr
- dim supplement for men50K/yr
- diindolylmethane31K/yr
- dim complex9K/yr
- dim for women9K/yr
- nutricost dim8K/yr
- dim supplement for women9K/yr
Top dim supplement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DIM Supplement 200 mg | Estrogen Balance for Women & Men | Hormonal Acne Hormone Balance Menopause & Antioxidant Support | Doctor-Formulated & Clean Label Project Certified Diindolylmethane | 60 Ct
SMNutrition$24.204.4★30,062 rev
Nutricost DIM Plus BioPerine 300mg 120 Vegetarian Capsules
Nutricost$17.414.5★9,110 rev
DIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct
SMNutrition$28.634.4★1,899 rev
Effective Nutra DIM Supplement 300mg + BioPerine Extra Strength Estrogen Blocker for Men & Hormone Balance for Women - Diindolylmethane Hormonal Acne Menopause Support - 60 Veggie Capsules
Effective Nutra$18.684.4★5,972 rev
Pure Encapsulations DIM Detox | Supplement Support for Detoxification and Cellular Health* | 60 Capsules
Pure Encapsulations$55.994.7★759 rev
Newest
by launch date
Micro Ingredients DIM+ Supplement 400mg for Men & Women | 240 Softgels with Pumpkin Seed Oil | Highly Bioavailable 7-in-1 Complex with Vitamin E CDG Broccoli & Black Pepper Extract
Micro Ingredients$19.79197 rev
ForestLeaf DIM Supplement - 300mg DIM Estrogen Supplement for Women/Men - Diindolylmethane with BioPerine Black Pepper - Support for Detox Metabolism Hormone Balance & Menopause - 90 Caps
ForestLeaf$12.51549 rev
Dr. Berg DIM Supplement Estrogen Balance - Original Estrogen Supplement for Women with Diindolylmethane & Black Pepper for Enhanced Absorption & Menopause Support* - 60 Capsules
Dr. Berg Nutritionals$20.92621 rev
DIM Supplement for Women and Men (Diindolylmethane Estrogen Blocking Supplement Hormonal Acne Treatment Hormone Balance for Women) 400mg Servings 200mg Per Capsule 60 Capsules by Double Wood
Double Wood Supplements$11.701,131 rev
DIM Supplement 200 mg (120 Ct) | Estrogen Balance for Women & Men | Hormone Balance Hormonal Acne Supplements Menopause Antioxidant & PMS Support | Doctor-Formulated & Non-GMO | 4 Month Supply
SMNutrition$46.3530,062 rev
Trending
90-day click momentum
Designs for Health DIM-Evail - 100mg DIM Supplement Enhanced Absorption Diindolylmethane - Supports Healthy Estrogen Metabolism & Womens Health - Non-GMO & Soy-Free (120 Softgels)
Designs for Health$67.584.6★
Micro Ingredients DIM+ Supplement 400mg for Men & Women | 240 Softgels with Pumpkin Seed Oil | Highly Bioavailable 7-in-1 Complex with Vitamin E CDG Broccoli & Black Pepper Extract
Micro Ingredients$19.794.5★
Bronson DIM 200 MG Supplement Diindolymethane with BioPerine for Enhanced Absorption Estrogen Metabolism & Maintains Balanced Hormone Levels 60 Vegetarian Capsules
Bronson$9.974.5★
Pure Encapsulations DIMPRO 100 - Diindolylmethane Supplement - for Breast Cervical & Prostate Health* - Gluten Free & Vegan - 60 Capsules
Pure Encapsulations$62.634.6★
Biote Nutraceuticals - DIM SGS + - Hormone + Detox (60 Capsules)
Biote$57.714.7★
What buyers say about dim supplement
What buyers praise and complain about, mined from review topics.What buyers love
“This works so good for hormonal acne”
“always a quality supplement”
“Excellent supplement”
“worth it”
“Menopause 🥴 Helps with my menopause symptoms”
“These are definitely effective”
“As advertised”
“Acne free”
“No side effects”
“Accurate medication dosage”
What buyers complain about
“Weird side effects for me”
“Did not work”
“Skin irritation”
“my free was low”
“Not worth it”
“It kept me awake”
“Garbage product does not fulfill what they claim”
“It has an odd smell”
“My skin still breaking out”
“Capsule dissolved in my esophagus”
Top return reasons
Common questions
- Is dim supplement profitable to sell on Amazon United States?
- The niche generates $6.9M/yr across 21 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Launch it (65/100).
- How competitive is the dim supplement niche?
- 15 brands and 47 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in dim supplement?
- Top complaints mined from reviews: Side Effects, Functionality-Overall, Allergies. The return rate is 0.0%.
- When does demand for dim supplement peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the dim supplement niche?
- Listings span $9.97–$67.58; the average listing price is $31.19 (sweet spot $15–$100). The average incumbent carries 4,870 reviews — the moat a new listing must climb.