dim plus
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.57avg listing price — sweet spot $15–$100
Price range
Great$14.56–$53.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Market size
Okay$208K$208K/yr · 48K searches
Review moat
Bad8,018.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dim plus is a $208K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
dim plus market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $80K–$106K
- units × avg price
- Conversion rate
- 16.3%
- Avg BSR
- #1,474
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Nature's Way71%
- NATURE'S WAY12%
- SMNutrition11%
- Nutricost6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.2×
Top dim plus search terms
- dim plus44K/yr
- natures way dim plus4K/yr
- dim plus estrogen metabolism417/yr
Top dim plus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 120 Vegan Capsules
Nature's Way$20.864.5★6,049 rev
Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 60 Vegan Capsules
NATURE'S WAY$14.564.3★918 rev
Natures Way Dim-Plus Diindolylmethane Vegetarian Capsules 120-Count (Packaging May Vary) Pack of 2
Nature's Way$53.774.8★72 rev
Nutricost DIM Plus BioPerine 300mg 120 Vegetarian Capsules
Nutricost$17.414.5★9,110 rev
DIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct
SMNutrition$28.634.4★1,899 rev
Newest
by launch dateDIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct
SMNutrition$28.631,899 rev
Nutricost DIM Plus BioPerine 300mg 120 Vegetarian Capsules
Nutricost$17.419,110 rev
Natures Way Dim-Plus Diindolylmethane Vegetarian Capsules 120-Count (Packaging May Vary) Pack of 2
Nature's Way$53.7772 rev
Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 120 Vegan Capsules
Nature's Way$20.866,049 rev
DIM Supplement 200 mg | Estrogen Balance for Women & Men | Hormonal Acne Hormone Balance Menopause & Antioxidant Support | Doctor-Formulated & Clean Label Project Certified Diindolylmethane | 60 Ct
SMNutrition$24.2030,062 rev
Trending
90-day click momentumNatures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 60 Vegan Capsules
NATURE'S WAY$14.564.3★
DIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct
SMNutrition$28.634.4★
Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 120 Vegan Capsules
Nature's Way$20.864.5★
Natures Way Dim-Plus Diindolylmethane Vegetarian Capsules 120-Count (Packaging May Vary) Pack of 2
Nature's Way$53.774.8★
Nutricost DIM Plus BioPerine 300mg 120 Vegetarian Capsules
Nutricost$17.414.5★
What buyers say about dim plus
What buyers praise and complain about, mined from review topics.What buyers love
“Improved Hormonal Acne”
“always a quality supplement”
“I use them for my other vitamins as well”
“These are definitely effective”
“It works really well for my perimenopause”
“worth it”
“Totally helped to clear my skin”
“amazing product i would give it 1,000 stars if i could i am finally loosing weight without even trying plus a bunch of other benefits, simply amazing”
“Her mood and attitude are noticeably better”
“Her energy level is up”
What buyers complain about
“Didnt feel effective”
“Weird side effects for me”
“Allergic reaction”
“Not sleeping well”
“Huge price increase”
“if taken incorrectly can be a huge problem”
“Poor quality”
“it was like the past 6 months my skin was just getting worse”
“Capsule dissolved in my esophagus”
“No taste or smell”
Top return reasons
Common questions
- Is dim plus profitable to sell on Amazon United States?
- The niche generates $208K/yr across 6 tracked products. 90-day search growth is +14.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the dim plus niche?
- 4 brands and 71 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dim plus?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Allergies. The return rate is 0.0%.
- When does demand for dim plus peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 5.2× the quietest.
- What does it cost to enter the dim plus niche?
- Listings span $14.56–$53.77; the average listing price is $26.57 (sweet spot $15–$100). The average incumbent carries 8,018 reviews — the moat a new listing must climb.