dim 100mg
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.17avg listing price — sweet spot $15–$100
Price range
Great$6.33–$62.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$304K$304K/yr · 89K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,376.31avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dim 100mg is a $304K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
dim 100mg market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $145K–$193K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #1,368
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 89 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
559
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
22%
- Nature's Way38%
- We Like Vitamins12%
- Source Naturals8%
- SMNutrition8%
- NATURE'S WAY7%
- Nutricost5%
Demand
Weekly Amazon search volume, last 50 weeks — -5.5% search growth over the last 90 days.Top dim 100mg search terms
- dim 100mg18K/yr
- dim plus44K/yr
- dim supplement 100mg8K/yr
- natures way dim plus4K/yr
- dim 1003K/yr
- dim plus supplement3K/yr
- natures way dim2K/yr
- dim 100 mg3K/yr
- dim plus natures way3K/yr
Top dim 100mg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 120 Vegan Capsules
Nature's Way$20.864.5★6,049 rev
We Like Vitamins DIM 100mg 200 Capsules - 200 Day Supply - Diindolylmethane DIM Supplement for Support with Healthy Estrogen and Hormone Levels
We Like Vitamins$19.784.4★581 rev
Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 60 Vegan Capsules
NATURE'S WAY$14.564.3★918 rev
DIM Supplement 200 mg | Estrogen Balance for Women & Men | Hormonal Acne Hormone Balance Menopause & Antioxidant Support | Doctor-Formulated & Clean Label Project Certified Diindolylmethane | 60 Ct
SMNutrition$24.204.4★30,062 rev
Source Naturals DIM Diindolylmethane 100mg with BioPerine Vitamin E & More - 60 Tablets
Source Naturals$11.964.5★595 rev
Newest
by launch date
DIM Supplement for Men 300mg | Estrogen Blocker & Aromatase Inhibitor | Extra Strength Mens Hormone Balance & Fitness Booster with Diindolylmethane Plus CDG & Broccoli Floret | Gluten-Free | 60 Ct
SMNutrition$28.631,899 rev
NutraBio DIM Supplement Supports Estrogen Balance 100mg - 60 Vegetable Capsules
NutraBio$19.9699 rev
NOW Foods Supplements DIM 200 (Diindolylmethane) with Calcium D-Glucarate 90 Veg Capsules
NOW Foods$17.261,643 rev
365 by Whole Foods Market Dim 60 Veggie Capsules
365 by Whole Foods Market$11.0093 rev
We Like Vitamins DIM 100mg 200 Capsules - 200 Day Supply - Diindolylmethane DIM Supplement for Support with Healthy Estrogen and Hormone Levels
We Like Vitamins$19.78581 rev
Trending
90-day click momentum365 by Whole Foods Market Dim 60 Veggie Capsules
365 by Whole Foods Market$11.004.5★
Natures Way DIM-Plus DIM Supplement BR-Diindolylmethane 100 mg per 2- Capsules Supports Balanced Estrogen Metabolism Prostate Function and Premenstrual Breast Comfort* 60 Vegan Capsules
NATURE'S WAY$14.564.3★
NutraBio DIM Supplement Supports Estrogen Balance 100mg - 60 Vegetable Capsules
NutraBio$19.964.5★
Pure Encapsulations DIMPRO 100 - Diindolylmethane Supplement - for Breast Cervical & Prostate Health* - Gluten Free & Vegan - 60 Capsules
Pure Encapsulations$62.634.6★
Olympian Labs DIM Supplement 100mg - Daily Capsules - Diindolylmethane for Men and Women 100 Mg 60 Count
Olympian Labs$24.074.4★
What buyers say about dim 100mg
What buyers praise and complain about, mined from review topics.What buyers love
“Improved Hormonal Acne”
“always a quality supplement”
“Great supplement”
“It works really well for my perimenopause”
“These are definitely effective”
“Great product for the money”
“Totally helped to clear my skin”
“amazing product i would give it 1,000 stars if i could i am finally loosing weight without even trying plus a bunch of other benefits, simply amazing”
“I had zero problems with this brand or dosage until my most recent shipment”
“Her mood and attitude are noticeably better”
What buyers complain about
“Didnt feel effective”
“Weird side effects for me”
“Allergic reaction”
“Not sleeping well”
“Huge price increase”
“Poor quality”
“if taken incorrectly can be a huge problem”
“it was like the past 6 months my skin was just getting worse”
“Capsule dissolved in my esophagus”
“No taste or smell”
Top return reasons
Common questions
- Is dim 100mg profitable to sell on Amazon United States?
- The niche generates $304K/yr across 16 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the dim 100mg niche?
- 13 brands and 559 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in dim 100mg?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Allergies. The return rate is 0.0%.
- What does it cost to enter the dim 100mg niche?
- Listings span $6.33–$62.63; the average listing price is $24.17 (sweet spot $15–$100). The average incumbent carries 3,376 reviews — the moat a new listing must climb.