Is Dilators for Women profitable to sell on Amazon United States?

Flapen scores Dilators for Women 65 out of 100 on Amazon United States, a Pass. Shoppers spend $1.2M a year across 29 tracked products. 6 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew +17.1% in the last 90 days.

How competitive is the Dilators for Women niche on Amazon United States?

18 brands and 44 sellers compete in Dilators for Women on Amazon United States. The top 5 Dilators for Women products take 50% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Dilators for Women?

Dilators for Women buyers on Amazon United States complain most about Size-Overall, Value For Money, and Functionality-Overall. An estimated 0.6% of orders come back.

When does demand for Dilators for Women peak?

Search demand for Dilators for Women on Amazon United States peaks in Jan–Nov–Dec, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Dilators for Women niche?

Dilators for Women sells for $46.75 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $14.87 to $154.56. The average product has 679 reviews, the count a new listing must catch up to.

Dilators for Women

Pass

Dilators for Women scores 65 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +17.1% this quarter, and an estimated 0.6% of orders come back.

Flapen Score: 65
65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size: $1.2M/yr601K searches / yr
90-day growth: +17.1%search demand this quarter
Competition: 50%top-5 click share · 18 brands · 44 sellers

Flapen Score

Dilators for Women against its category

The dotted line is the Health & Household average. Past it, Dilators for Women is stronger. Inside it, weaker.

65Pass

This niche Category average

See the method

Market

The Dilators for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Dilators for Women 601K times last year and spent an estimated $1.2M. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months: 601K
Growth, 90 days vs prior 90: +17.1%
Conversion, latest week: 4.2%
Market size, estimated: $1.2Ma year
Peak month: December2.0× the quietest month
Top search term: vaginal dilators145K searches a year

02 · Price

A sale here is worth $46.75.

Listings sell for $46.75 on average, from $14.87 to $154.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $46.75 that is $23K to $35K a year per listing.

Average price: $46.75inside the $15 to $100 sweet spot
Price range: $14.87–$154.56
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: $23K–$35K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #350 within Incontinence & Ostomy. It carries 679 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 10%
Prime listings: 93%
Out of stock, average day: 1.4%
Average rank: #350in Incontinence & Ostomy
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 679per listing
Listings tracked: 29

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 9
Successful launches: 6Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Dilators for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

19%

Brand 126%
Brand 218%
Brand 314%
Brand 413%
Brand 57%
Brand 63%

Demand

Dilators for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Dilators for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

vaginal dilators145K/yr +5.9%3.3% conv.
vaginal dilator131K/yr +8.8%2.9% conv.
dilators for pelvic floor therapy48K/yr +205.6%3.7% conv.
dilator60K/yr +2.9%1.1% conv.
dilators52K/yr +1.9%2.0% conv.
vaginal dialator25K/yr +3.2%5.7% conv.
vaginal dialators23K/yr +6.6%7.3% conv.
dilator set women7K/yr +136.4%3.1% conv.
pelvic floor dilators10K/yr +45.6%3.5% conv.
intimate rose dilators for pelvic floor therapy fda approved13K/yr -7.6%5.1% conv.