Dilators for Women

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

601K

Growth, 90 days vs prior 90

+17.1%

Conversion, latest week

4.2%

Market size, estimated

$1.2Ma year

Peak month

December2.0× the quietest month

Top search term

vaginal dilators145K searches a year

Listings sell for $46.75 on average, from $14.87 to $154.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $46.75 that is $23K to $35K a year per listing.

Average price

$46.75inside the $15 to $100 sweet spot

Price range

$14.87–$154.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$23K–$35K

Returns

0.6%of orders · Amazon United States median 2.1%

10% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #350 within Incontinence & Ostomy. It carries 679 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

10%

Prime listings

93%

Out of stock, average day

1.4%

Average rank

#350in Incontinence & Ostomy

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

679per listing

Listings tracked

29

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months