Digestive Health
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -38.2% this quarter, so Digestive Health is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $962K/yr784K searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 31%top-5 click share · 28 brands · 707 sellers
Flapen Score
Digestive Health against its category
The dotted line is the Health & Household average. Past it, Digestive Health is stronger. Inside it, weaker.
Market
The Digestive Health market on Amazon at a glance
Shoppers on Amazon United States searched for Digestive Health 784K times last year and spent an estimated $962K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 784K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $962K a year.
- Searches, last 12 months
- 784K
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $962Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- digestive health699K searches a year
02 · Price
A sale here is worth $20.84.
Listings sell for $20.84 on average, from $5.50 to $61.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $20.84 that is $5K to $10K a year per listing.
- Average price
- $20.84inside the $15 to $100 sweet spot
- Price range
- $5.50–$61.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #93 within Digestive Supplements. It carries 11,279 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #93in Digestive Supplements
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 11,279per listing
- Listings tracked
- 54
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Digestive Health products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olly Fiber Gummy Rings 5g Fos Prebiotic Fiber Digestive Health Supplement * Strawberry Watermelon Flavored 25 Day Supply 50 Count
- Price
- $17.81
- Rating
- 4.4/5
- Reviews
- 2,848
- Age
- 3y ago

Benefiber Prebiotic GLP-1 Friendly Fiber Supplement Gummies for Digestive Health Assorted Fruit Flavor - 81 Count
- Price
- $17.27
- Rating
- 4.6/5
- Reviews
- 4,813
- Age
- 3y ago

Amazon Basics Soft Fiber Gummies for Digestive Health and Regularity Orange Lemon & Strawberry Flavors 90 Count Pack of 1 (Previously Solimo)
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 18,108
- Age
- 7y ago

Bellway Super Fiber Powder + Collagen Sugar-Free Psyllium Husk Powder with Collagen Peptides and Hyaluronic Acid for Digestive Health Healthy Skin Nails Bones & Joints Peach Mango (20 Servings)
- Price
- $35.56
- Rating
- 4.1/5
- Reviews
- 1,153
- Age
- 1y ago

Metamucil 4-in-1 Psyllium Husk GLP-1 Friendly Fiber Supplement Sugar-Free 180 teaspoons Orange Flavored Daily Fiber Powder for Digestive Health made with Plant-Based Psyllium Husk Fiber
- Price
- $33.71
- Rating
- 4.7/5
- Reviews
- 35,140
- Age
- 17y ago
Trending
estimated 90-day click momentum
Midol Bloat Relief Caplets with Pamabrom Relieve Bloating Symptoms Before and During Your Period Provides Up to 6 Hours of Relief for Women 60 Count
- Price
- $13.67
- Rating
- 4.6/5
- Reviews
- 2,791
- Age
- 5y ago

Physicians CHOICE Fiber Gummies for GLP-1 Support - No Sugar Added & Vegan - Raspberry Lemon - Natural Chicory Root Prebiotic Fiber Gummy - Digestive Health & Regularity for Women & Men - 60CT
- Price
- $15.35
- Rating
- 4.4/5
- Reviews
- 1,700
- Age
- 8mo ago

Wonderbelly Bloat Gas Relief Extra Strength Chewable Tablets with 125 mg Simethicone No Talc or Dye Wild Berry 35 Count
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 11mo ago

DripDrop Hydration Packets - Bold Variety Pack - Single Serve Electrolytes Powder Drink Mix - Watermelon Berry Lemon Orange - Non-GMO Gluten Free Vegan - 16 Sticks
- Price
- $17.31
- Rating
- 4.6/5
- Reviews
- 50,606
- Age
- 5y ago

Bellway Super Fiber Gummies + Beauty Sugar Free Fiber Supplement with Biotin & Vitamins A C E Supports Digestive Health Skin Hair & Nails - 60 Count
- Price
- $25.58
- Rating
- 4.2/5
- Reviews
- 338
- Age
- 11mo ago
Newest
by launch date
Physicians CHOICE Fiber Gummies for GLP-1 Support - No Sugar Added & Vegan - Raspberry Lemon - Natural Chicory Root Prebiotic Fiber Gummy - Digestive Health & Regularity for Women & Men - 60CT
- Price
- $15.35
- Rating
- 4.4/5
- Reviews
- 1,700
- Age
- 8mo ago

Bellway Super Fiber Gummies + Beauty Sugar Free Fiber Supplement with Biotin & Vitamins A C E Supports Digestive Health Skin Hair & Nails - 60 Count
- Price
- $25.58
- Rating
- 4.2/5
- Reviews
- 338
- Age
- 11mo ago

Wonderbelly Bloat Gas Relief Extra Strength Chewable Tablets with 125 mg Simethicone No Talc or Dye Wild Berry 35 Count
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 11mo ago

Bellway Super Fiber Powder + Collagen Sugar-Free Psyllium Husk Powder with Collagen Peptides and Hyaluronic Acid for Digestive Health Healthy Skin Nails Bones & Joints Peach Mango (20 Servings)
- Price
- $35.56
- Rating
- 4.1/5
- Reviews
- 1,153
- Age
- 1y ago

Cure Hydration | Plant-Based Electrolyte Drink Mix | No Added Sugar | FSA-HSA | Dehydration Relief Powder Made with Coconut Water | Non-GMO | Vegan | 8 Packets - Tropical Variety Pack
- Price
- $15.78
- Rating
- 4.6/5
- Reviews
- 829
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
707
Est. top-5 brand share
57%
Top 20: 95%
Est. top-5 click share
31%
Top 20: 74%
Open market
37%
- Benefiber18%
- Bellway12%
- Metamucil11%
- OLLY9%
- Amazon Basics7%
- Hilma6%
Demand
Digestive Health search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Digestive Health search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- digestive health699K/yr
- fsa fiber20K/yr
- hsa fiber12K/yr
- fiber fsa13K/yr
- fiber fsa eligible9K/yr
- fiber hsa8K/yr
- fsa digestive5K/yr
- fiber hsa eligible5K/yr
- fsa eligible fiber5K/yr
- fsa eligible items only list fiber4K/yr
Reviews and returns
What reviews say buyers love and hate about Digestive Health
We read the reviews and the return reasons for every product selling here.
“Bad Aftertaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Digestive Health questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









