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Digestive Enzymes

Maybe

Shoppers spend an estimated $10.0M a year here. But the average product has 29,569 reviews to catch up to, so Digestive Enzymes is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$10.0M/yr4.2M searches / yr
90-day growth
+38.3%search demand this quarter
Competition
71%top-5 click share · 7 brands · 27 sellers

Flapen Score

Digestive Enzymes against its category

The dotted line is the Health & Household average. Past it, Digestive Enzymes is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Digestive Enzymes market on Amazon at a glance

Shoppers on Amazon United States searched for Digestive Enzymes 4.2M times last year and spent an estimated $10.0M. The top 5 brands take 94% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.0M a year.

Searches, last 12 months
4.2M
Growth, 90 days vs prior 90
+38.3%
Conversion, latest week
9.8%
Market size, estimated
$10.0Ma year
Peak month
July1.5× the quietest month
Top search term
digestive enzymes2.3M searches a year

02 · Price

A sale here is worth $24.20.

Listings sell for $24.20 on average, from $9.95 to $43.81. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At $24.20 that is $605K to $726K a year per listing.

Average price
$24.20inside the $15 to $100 sweet spot
Price range
$9.95–$43.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
25,000–30,000
Revenue per listing a year
$605K–$726K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Enzymes. It carries 29,569 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#28in Enzymes
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
29,569per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
84 months

Products

Top Digestive Enzymes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

2%

  • Brand 156%
  • Brand 220%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Digestive Enzymes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Digestive Enzymes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • digestive enzymes2.3M/yr
  • digestive enzymes for women723K/yr
  • enzimas digestivas215K/yr
  • zenwise digestive enzymes131K/yr
  • digestive enzymes for men126K/yr
  • enzymes122K/yr
  • digestive enzyme82K/yr
  • enzymes for digestion108K/yr
  • enzimas digestivas y probioticos61K/yr
  • clear dose digestive enzymes45K/yr

Reviews and returns

What reviews say buyers love and hate about Digestive Enzymes

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Regulates Digestion”
17%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No Noticeable Results for Me”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Digestive Enzymes questions

Answered from the same tracked data.