Is diflucan profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 6 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (47/100).

How competitive is the diflucan niche?

3 brands and 40 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in diflucan?

Top complaints mined from reviews: Allergies, Functionality-Overall, Pain Relief-Overall. The return rate is 0.0%.

What does it cost to enter the diflucan niche?

Listings span $8.84–$17.79; the average listing price is $13.12 (sweet spot $15–$100). The average incumbent carries 12,683 reviews — the moat a new listing must climb.

diflucan

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 696K searches

Avg price

Good$13.12

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$8.84–$17.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Review moat

Bad12,683

avg incumbent reviews — the moat a new listing must climb

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, diflucan is a $1.9M/yr Amazon United States market (696K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

diflucan market data

Units sold / yr: 150K–200K; avg 20,000–25,000/product
Revenue / yr: $2.0M–$2.6M; units × avg price
Conversion rate: 20.9%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Monistat75%
Amazon Basic Care22%
Vagisil3%

Demand

Weekly Amazon search volume, last 37 weeks — +2.3% search growth over the last 90 days.

Open Trend

Top diflucan search terms

monistat 1 day treatment532K/yr +3.6%25.1% conv.
diflucan75K/yr +5.4%0.8% conv.
diflucan fluconazole over the counter43K/yr -0.3%1.0% conv.
monistat 132K/yr -7.9%16.4% conv.
monistat 1 day treatment extra strength4K/yr -48.0%21.4% conv.
monistat 1 day yeast infection treatment for women2K/yr +35.1%9.4% conv.
diflucan pill for yeast infection 150 mg9K/yr -74.0%0.3% conv.

All search terms

Top diflucan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Monistat 1-Day Yeast Infection Treatment for Women 1 Miconazole Ovule Insert & External Itch Relief Cream (9g Tube) Combo Pack Maximum Strength

Monistat$17.794.6★25,376 rev

Monistat 1-Day Yeast Infection Treatment for Women 1 Pre-Filled Tioconazole Cream Applicator Fast-Acting Relief for Vaginal Itching

Monistat$13.494.6★6,882 rev

Amazon Basic Care Tioconazole Ointment 6.5 Percent 1-Dose Yeast Infection Treatment For Women Fast Acting Relief Pre-Filled Applicator Odorless Formula 0.16 ounce (Pack of 1)

Amazon Basic Care$8.844.5★5,927 rev

Amazon Basic Care Miconazole Nitrate Vaginal Insert 1200 mg and Miconazole Nitrate Cream 2% 1-Day Treatment Relieves Itching Vaginal Yeast Infection 0.32 Ounce 1 Count

Amazon Basic Care$11.624.5★23,750 rev

Monistat 3-Day Yeast Infection Treatment for Women 3 Miconazole Vaginal Suppositories & External Itch Relief Cream (9g Tube) Combo Pack

Monistat$15.024.6★10,483 rev

Newest

by launch date

Vagisil Vagistat 1 Day Single-Dose Yeast Infection Treatment for Women Antifungal Ointment Helps Relieve External Itching and Irritation 1 Pre-Filled No Touch Vaginal Applicator (Pack of 1)

Vagisil$11.983,680 rev

5y ago

Amazon Basic Care Tioconazole Ointment 6.5 Percent 1-Dose Yeast Infection Treatment For Women Fast Acting Relief Pre-Filled Applicator Odorless Formula 0.16 ounce (Pack of 1)

Amazon Basic Care$8.845,927 rev

7y ago

Amazon Basic Care Miconazole Nitrate Vaginal Insert 1200 mg and Miconazole Nitrate Cream 2% 1-Day Treatment Relieves Itching Vaginal Yeast Infection 0.32 Ounce 1 Count

Amazon Basic Care$11.6223,750 rev

8y ago

Monistat 1-Day Yeast Infection Treatment for Women 1 Pre-Filled Tioconazole Cream Applicator Fast-Acting Relief for Vaginal Itching

Monistat$13.496,882 rev

17y ago

Monistat 3-Day Yeast Infection Treatment for Women 3 Miconazole Vaginal Suppositories & External Itch Relief Cream (9g Tube) Combo Pack

Monistat$15.0210,483 rev

18y ago

What buyers say about diflucan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“As good as the top name brands”

Efficiency13%

“Works well”

Ease Of Use11%

“Works easily”

Advertised Vs Actual Product11%

“Works as advertised”

Value For Money8%

“Worth it”

Allergies4%

“no irritation, id buy again”

Side Effects3%

“No bad side effects”

Strength3%

“Its so strong”

Itch Relief3%

“the itching went away”

Ease Of Application2%

“Very easy to apply”

What buyers complain about

Allergies12%

“Itching”

Functionality-Overall12%

“Did not work”

Pain Relief-Overall10%

“Not instant relief or anything”

Itch Relief6%

“The itching? Relentless”

Comfort-Overall5%

“Very uncomfortable”

Side Effects4%

“Had i known this could be a side effect i would have bought something else”

Quality-Overall3%

“This product is garbage”

Ease Of Use3%

“So hard to use I don't know if it will work”

Ease Of Cleaning3%

“that's messy”

Inflammation2%

“OMG the swelling and uncomfortable feeling”

Common questions

Is diflucan profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 6 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (47/100).
How competitive is the diflucan niche?: 3 brands and 40 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in diflucan?: Top complaints mined from reviews: Allergies, Functionality-Overall, Pain Relief-Overall. The return rate is 0.0%.
What does it cost to enter the diflucan niche?: Listings span $8.84–$17.79; the average listing price is $13.12 (sweet spot $15–$100). The average incumbent carries 12,683 reviews — the moat a new listing must climb.