Diet Food
FailThe top 5 brands take 100% of clicks, so Diet Food is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $114K/yr100K searches / yr
- 90-day growth
- +16.5%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 79 sellers
Flapen Score
Diet Food against its category
The dotted line is the Health & Household average. Past it, Diet Food is stronger. Inside it, weaker.
Market
The Diet Food market on Amazon at a glance
Shoppers on Amazon United States searched for Diet Food 100K times last year and spent an estimated $114K. All 3 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- +16.5%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $114Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- protein one bars32K searches a year
02 · Price
A sale here is worth $14.06.
Listings sell for $14.06 on average, from $5.26 to $56.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $14.06 that is $4K to $7K a year per listing.
- Average price
- $14.06under the $15 to $100 sweet spot
- Price range
- $5.26–$56.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #84 within Nutrition Bars & Drinks. It carries 4,965 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 89%
- Out of stock, average day
- 3.9%
- Average rank
- #84in Nutrition Bars & Drinks
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 4,965per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Diet Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Protein One Peanut Butter Chocolate Protein Bars GLP-1 Friendly 5 Ct 4.8 oz
- Price
- $6.53
- Rating
- 3.6/5
- Reviews
- 1,811
- Age
- 8y ago

Protein One Strawberries and Cream Protein Bars GLP-1 Friendly 5 Ct 4.8 oz
- Price
- $5.57
- Rating
- 3.6/5
- Reviews
- 2,355
- Age
- 8y ago

Fiber One Chewy Protein Bars Caramel Nut Protein Snacks 1.17 oz 5 ct
- Price
- $5.31
- Rating
- 4.5/5
- Reviews
- 8,229
- Age
- 13y ago

Protein One 90 Calorie Protein Bars Chocolate Chip Keto Friendly 5 Ct 4.8 oz (Pack of 12)
- Price
- $56.60
- Rating
- 4.1/5
- Reviews
- 1,146
- Age
- 7y ago

Fiber One 80 Calorie Chewy Bars Chocolate Peanut Butter Snack Bars Value Pack 10 Ct 8.2 oz
- Price
- $8.43
- Rating
- 4.2/5
- Reviews
- 1,952
- Age
- 12y ago
Trending
estimated 90-day click momentum
ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)
- Price
- $23.70
- Rating
- 4.3/5
- Reviews
- 585
- Age
- 1y ago

Protein One 90 Calorie Protein Bars Chocolate Chip Keto Friendly 5 Ct 4.8 oz (Pack of 12)
- Price
- $56.60
- Rating
- 4.1/5
- Reviews
- 1,146
- Age
- 7y ago

Protein One Strawberries and Cream Protein Bars GLP-1 Friendly 5 Ct 4.8 oz
- Price
- $5.57
- Rating
- 3.6/5
- Reviews
- 2,355
- Age
- 8y ago

Protein One Peanut Butter Chocolate Protein Bars GLP-1 Friendly 5 Ct 4.8 oz
- Price
- $6.53
- Rating
- 3.6/5
- Reviews
- 1,811
- Age
- 8y ago

Fiber One Chewy Bars Oats and Chocolate Fiber Snacks Value Pack 10 Ct 14.1 oz
- Price
- $6.14
- Rating
- 4.7/5
- Reviews
- 14,054
- Age
- 14y ago
Newest
by launch date
ONE Protein Bars NEW Hersheys Double Chocolate Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Pack)
- Price
- $23.70
- Rating
- 4.3/5
- Reviews
- 585
- Age
- 1y ago

ONE Protein Bars Reeses Peanut Butter Lovers Gluten Free with 18g Protein and 3g Sugar Pantry Staples 2.12 oz (12 Count)
- Price
- $23.72
- Rating
- 4.4/5
- Reviews
- 2,836
- Age
- 2y ago

Fiber One 70 Calorie Brownies Chocolate Chip Cookie Snack Bars 2g Sugar Value Pack 12 Ct 10.6 oz
- Price
- $5.67
- Rating
- 4.5/5
- Reviews
- 4,248
- Age
- 2y ago

Fiber One 70 Calorie Soft Baked Bars Cinnamon Coffee Cake Mega Pack 18 Ct 16 oz
- Price
- $8.60
- Rating
- 4.4/5
- Reviews
- 8,522
- Age
- 4y ago

Protein One 90 Calorie Protein Bars Chocolate Chip Keto Friendly 5 Ct 4.8 oz (Pack of 12)
- Price
- $56.60
- Rating
- 4.1/5
- Reviews
- 1,146
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
79
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Protein One54%
- Fiber One39%
- ONE7%
Demand
Diet Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Diet Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protein one bars32K/yr
- fiber one protein bars31K/yr
- protein one17K/yr
- protein one bars 90 calorie14K/yr
- fiber one protein4K/yr
- protein one bar2K/yr
- protein one peanut butter chocolate bars1K/yr
- protein one bars 90 calorie peanut butter chocolate82/yr
Reviews and returns
What reviews say buyers love and hate about Diet Food
We read the reviews and the return reasons for every product selling here.
“has an odd after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diet Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









