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Diclofenac Sodium Topical Gel

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Diclofenac Sodium Topical Gel is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$1.9M/yr1.1M searches / yr
90-day growth
+11.3%search demand this quarter
Competition
74%top-5 click share · 6 brands · 56 sellers

Flapen Score

Diclofenac Sodium Topical Gel against its category

The dotted line is the Health & Household average. Past it, Diclofenac Sodium Topical Gel is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diclofenac Sodium Topical Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Diclofenac Sodium Topical Gel 1.1M times last year and spent an estimated $1.9M. The top 5 brands take 96% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
11.4%
Market size, estimated
$1.9Ma year
Peak month
November1.2× the quietest month
Top search term
diclofenac gel397K searches a year

02 · Price

A sale here is worth $15.69.

Listings sell for $15.69 on average, from $8.32 to $31.10. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $15.69 that is $157K to $196K a year per listing.

Average price
$15.69inside the $15 to $100 sweet spot
Price range
$8.32–$31.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$157K–$196K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #13 within Arthritis. It carries 12,789 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#13in Arthritis
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
12,789per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Diclofenac Sodium Topical Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$193K$386K$580K$773K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

56

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • HealthCareAisle40%
  • Amazon Basic Care30%
  • Voltaren16%
  • C'rcle5%
  • GeriCare5%
  • Curist4%
  • Open — no brand owns it (0%)

Demand

Diclofenac Sodium Topical Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Diclofenac Sodium Topical Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diclofenac gel397K/yr
  • diclofenac sodium topical gel 1 percent187K/yr
  • diclofenac138K/yr
  • diclofenac sodium topical gel 5 percent83K/yr
  • diclofenac gel extra strength38K/yr
  • diclofenac sodium topical gel50K/yr
  • diclofenac sodium24K/yr
  • diclofenaco31K/yr
  • diclofenac cream17K/yr
  • diclofenac gel extra strength arthritis cream28K/yr

Reviews and returns

What reviews say buyers love and hate about Diclofenac Sodium Topical Gel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
19%of negative reviews mention “Pain Relief-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt provide enough pain, relief”
A buyer, on “Pain Relief-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Diclofenac Sodium Topical Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data