Is diclofenac sodium topical gel profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 14 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the diclofenac sodium topical gel niche?

6 brands and 56 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in diclofenac sodium topical gel?

Top complaints mined from reviews: Pain Relief-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for diclofenac sodium topical gel peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the diclofenac sodium topical gel niche?

Listings span $8.32–$31.10; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 12,789 reviews — the moat a new listing must climb.

diclofenac sodium topical gel

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 1.1M searches

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.69

avg listing price — sweet spot $15–$100

Price range

Good$8.32–$31.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Review moat

Bad12,789.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, diclofenac sodium topical gel is a $1.9M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

diclofenac sodium topical gel market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: $2.4M–$3.1M; units × avg price
Conversion rate: 11.4%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 4.6%
Avg brand age: 72 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

HealthCareAisle40%
Amazon Basic Care30%
Voltaren16%
C'rcle5%
GeriCare5%
Curist4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top diclofenac sodium topical gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)

Amazon Basic Care$12.774.6★6,920 rev

HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 150 g tube - Original Prescription Strength (NSAID)

HealthCareAisle$11.914.6★18,353 rev

Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube

Voltaren$20.444.5★21,551 rev

HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)

HealthCareAisle$8.324.6★18,353 rev

HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)

HealthCareAisle$11.154.6★18,353 rev

Newest

by launch date

Diclofenac Sodium Gel 1% 150g Effective Arthritis Pain Reliever - Prescription Strength Anti-Inflammatory Gel - Extra Strength Arthritis Cream for Daily Use - Get Over-The-Counter Relief(1Pack)

C'rcle$15.98447 rev

2y ago

Curist Diclofenac Sodium Topical Gel 1 Percent 100g for Arthritis Pain - Joint Pain Relief for Hand Pain Foot Pain Knee Pain Elbow Pain & Ankle Pain - 1% - 3.53oz

Curist$9.01295 rev

3y ago

Curist Diclofenac Sodium Topical Gel 1 Percent 150g for Arthritis Pain - Joint Pain Relief for Hand/Foot Pain Knee/Elbow Pain & Ankle Pain - 1% - 5.29oz

Curist$13.962,255 rev

3y ago

Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)

Amazon Basic Care$12.776,920 rev

4y ago

GeriCare Topical Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Hand Wrist Elbow Foot Ankle Knee Extra-Strength Pain Reliever- Anti-inflammatory Arthritis Pain Treatment 3.53oz (2 Pack)

GeriCare$20.10569 rev

4y ago

What buyers say about diclofenac sodium topical gel

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Affordable Price”

Joint Pain16%

“Helps with knee pain”

Efficiency16%

“WORKS AS ADVERTISED”

Quality-Overall13%

“As good as name brand”

Advertised Vs Actual Product7%

“Exactly as advertised”

Smell4%

“has no bad smells”

Muscle Pain Relief3%

“Great for muscle pain”

Ease Of Use2%

“Easy to use”

Ease Of Application2%

“it feels cool when applied”

Absorbency1%

“This stuff actually does absorb in”

What buyers complain about

Pain Relief-Overall19%

“Doesnt provide enough pain, relief”

Functionality-Overall14%

“Didn't work for me”

Value For Money9%

“Crazy expensive”

Joint Pain6%

“This didn't really help with the arthritis in my knee”

Smell6%

“Terrible smell”

Size-Overall3%

“the tube is too big”

Advertised Vs Actual Product3%

“Misleading picture”

Ease Of Use2%

“Can't anything be easy”

Side Effects2%

“Too much side effects”

Dosage2%

“it's ok I wish the dose was stronger”

Top return reasons

Joint Pain50%

Value For Money50%

Common questions

Is diclofenac sodium topical gel profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 14 tracked products. 90-day search growth is +11.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the diclofenac sodium topical gel niche?: 6 brands and 56 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in diclofenac sodium topical gel?: Top complaints mined from reviews: Pain Relief-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
When does demand for diclofenac sodium topical gel peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the diclofenac sodium topical gel niche?: Listings span $8.32–$31.10; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 12,789 reviews — the moat a new listing must climb.

diclofenac sodium topical gel

diclofenac sodium topical gel market data

Competition & brand share

Demand & seasonality

Top diclofenac sodium topical gel search terms