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Diabetic Supplies

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -24.2% this quarter, so Diabetic Supplies is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$403K/yr861K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
28%top-5 click share · 52 brands · 206 sellers

Flapen Score

Diabetic Supplies against its category

The dotted line is the Health & Household average. Past it, Diabetic Supplies is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Diabetic Supplies 861K times last year and spent an estimated $403K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
861K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
2.2%
Market size, estimated
$403Ka year
Peak month
January1.9× the quietest month
Top search term
diabetes care377K searches a year

02 · Price

A sale here is worth $21.46.

Listings sell for $21.46 on average, from $5.64 to $94.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $21.46 that is $2K to $5K a year per listing.

Average price
$21.46inside the $15 to $100 sweet spot
Price range
$5.64–$94.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #65 within Diabetes Care. It carries 6,885 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#65in Diabetes Care
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,885per listing
Listings tracked
63

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
60 months

Products

Top Diabetic Supplies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$12K$24K$36K$48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

206

Est. top-5 brand share

36%

Top 20: 76%

Est. top-5 click share

28%

Top 20: 66%

Open market

59%

  • Bulinlulu11%
  • Lingo8%
  • TRUEplus7%
  • Alcedo5%
  • Special Essentials4%
  • suzamed4%

Demand

Diabetic Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Diabetic Supplies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • diabetes care377K/yr
  • diabetic supplies225K/yr
  • diabetic157K/yr
  • diabetic care products41K/yr
  • diabetes supplies29K/yr
  • diabetic stuff8K/yr
  • fsa diabetic supplies10K/yr
  • diabetic care7K/yr
  • diabetics5K/yr
  • diabete3K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic Supplies

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Durability”
0.6%of orders come back
“Broken after 2 days”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diabetic Supplies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data