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Diabetic Supplies

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -24.2% this quarter, so Diabetic Supplies is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$403K/yr861K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
28%top-5 click share · 52 brands · 206 sellers

Flapen Score

Diabetic Supplies against its category

The dotted line is the Health & Household average. Past it, Diabetic Supplies is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diabetic Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Diabetic Supplies 861K times last year and spent an estimated $403K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $403K a year.

Searches, last 12 months
861K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
2.2%
Market size, estimated
$403Ka year
Peak month
January1.9× the quietest month
Top search term
diabetes care377K searches a year

02 · Price

A sale here is worth $21.46.

Listings sell for $21.46 on average, from $5.64 to $94.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $21.46 that is $2K to $5K a year per listing.

Average price
$21.46inside the $15 to $100 sweet spot
Price range
$5.64–$94.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #65 within Diabetes Care. It carries 6,885 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#65in Diabetes Care
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,885per listing
Listings tracked
63

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
60 months

Products

Top Diabetic Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

206

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

28%

Top 20: 66%

Open market

59%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Diabetic Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Diabetic Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diabetes care377K/yr
  • diabetic supplies225K/yr
  • diabetic157K/yr
  • diabetic care products41K/yr
  • diabetes supplies29K/yr
  • diabetic stuff8K/yr
  • fsa diabetic supplies10K/yr
  • diabetic care7K/yr
  • diabetics5K/yr
  • diabete3K/yr

Reviews and returns

What reviews say buyers love and hate about Diabetic Supplies

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Durability”
0.6%of orders come back
“Broken after 2 days”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diabetic Supplies questions

Answered from the same tracked data.