Is diabetic shakes profitable to sell on Amazon United States?

The niche generates $3.1M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Launch it (57/100).

How competitive is the diabetic shakes niche?

5 brands and 35 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in diabetic shakes?

Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.

When does demand for diabetic shakes peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 10.3× the quietest.

What does it cost to enter the diabetic shakes niche?

Listings span $12.89–$47.54; the average listing price is $36.00 (sweet spot $15–$100). The average incumbent carries 2,802 reviews — the moat a new listing must climb.

diabetic shakes

Launch it

A $3.1M/yr market growing +8.0% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$3.1M

$3.1M/yr · 1.0M searches

Avg price

Incredible$36.00

avg listing price — sweet spot $15–$100

Price range

Great$12.89–$47.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,801.79

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, diabetic shakes is a $3.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Launch it — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

diabetic shakes market data

Units sold / yr: 100K–125K; avg 4,000–5,000/product
Revenue / yr: $3.6M–$4.5M; units × avg price
Conversion rate: 8.5%
Avg BSR: #68
Page quality: 0%
Prime: 95%
Sponsored: 79%
Out of stock: 0.4%
Avg brand age: 71 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Glucerna80%
BOOST11%
Generic6%
ENTEREX DIABETIC2%
Premier Protein1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 10.3×

Open Trend

Top diabetic shakes search terms

glucerna308K/yr +7.6%8.1% conv.
glucerna shakes for diabetics 24 pack272K/yr +4.2%11.4% conv.
boost glucose control50K/yr +10.9%7.5% conv.
glucerna chocolate 24 pack35K/yr +48.9%13.5% conv.
glucerna protein smart 30 grams protein30K/yr +45.0%9.6% conv.
diabetic protein shakes27K/yr +4.2%2.0% conv.
diabetic drinks27K/yr -2.0%1.3% conv.
glucerna hunger smart24K/yr +20.9%5.9% conv.
protein drinks for diabetics21K/yr +19.0%1.1% conv.
glucerna strawberry30K/yr -7.9%11.1% conv.

All search terms

Top diabetic shakes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glucerna Original Diabetes Care Shake Homemade Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack

Glucerna$40.274.8★5,421 rev

Glucerna Original Diabetes Care Shake Rich Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack

Glucerna$40.454.8★4,340 rev

Glucerna Hunger Smart Diabetes Care Shake Classic Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10 Fl Oz 24 Pack

Glucerna$42.274.7★5,139 rev

Glucerna Protein Smart Diabetes Care Shake Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 30g Protein 150 Calories Ready to Drink 11-fl-oz Bottle 12 Pack

Glucerna$34.164.7★1,295 rev

Glucerna Original Diabetes Care Shake Creamy Strawberry Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack

Glucerna$41.324.7★3,658 rev

Newest

by launch date

Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)

ENTEREX DIABETIC$24.62138 rev

10mo ago

Glucerna 1g Total Sugars Vanilla Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack

Glucerna$36.14181 rev

1y ago

Glucerna 1g Total Sugars Chocolate Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack

Glucerna$38.51154 rev

1y ago

Glu Protein Diabetic Drink | Original Shake | Rich Chocolate Homemade Vanilla and Creamy Strawberry Flavors | 12 Pack

Generic$26.4362 rev

2y ago

BOOST Glucose Control Ready to Drink Nutritional Drinks with Extra Nutrient Support Drink Rich Chocolate 8 Fl Oz Pack of 24

BOOST$42.542,355 rev

4y ago

What buyers say about diabetic shakes

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Excellent taste perfect for smoothies”

Nutritional Content16%

“Great supplement”

Flavor15%

“The flavors are delicious and satisfying”

Quality-Overall6%

“Excellent Product”

Blood Sugar Level6%

“Great for diabetics”

Value For Money5%

“Worth the money”

Advertised Vs Actual Product3%

“As advertised”

Sweetness2%

“Super sweet”

Ease Of Use2%

“Easy use”

Weight Loss1%

“You gain a little weight”

What buyers complain about

Taste-Overall17%

“taste is icky”

Value For Money13%

“Too expensive”

Nutritional Content9%

“My fault, needed more protein”

Blood Sugar Level7%

“Not for diabetics”

Flavor7%

“Weak flavor”

Size-Overall3%

“it doesn't fit in mailbox”

Quality-Overall2%

“Garbage product”

Sweetness2%

“Too sweet and too creamy for me”

Ingredients-Overall2%

“It contains too much ingredients”

Weight Heavy2%

“Two cases are quite heavy”

Common questions

Is diabetic shakes profitable to sell on Amazon United States?: The niche generates $3.1M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Launch it (57/100).
How competitive is the diabetic shakes niche?: 5 brands and 35 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in diabetic shakes?: Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
When does demand for diabetic shakes peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 10.3× the quietest.
What does it cost to enter the diabetic shakes niche?: Listings span $12.89–$47.54; the average listing price is $36.00 (sweet spot $15–$100). The average incumbent carries 2,802 reviews — the moat a new listing must climb.