Is dhea 10 mg profitable to sell on Amazon United States?

The niche generates $512K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (49/100).

How competitive is the dhea 10 mg niche?

9 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in dhea 10 mg?

Top complaints mined from reviews: Size-Overall, Side Effects, Taste-Overall. The return rate is 0.0%.

When does demand for dhea 10 mg peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dhea 10 mg niche?

Listings span $8.62–$36.99; the average listing price is $16.26 (sweet spot $15–$100). The average incumbent carries 1,252 reviews — the moat a new listing must climb.

dhea 10 mg

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$16.26

avg listing price — sweet spot $15–$100

Price range

Great$8.62–$36.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$512K

$512K/yr · 137K searches

Review moat

Good1,252.45

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, dhea 10 mg is a $512K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

dhea 10 mg market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: $407K–$488K; units × avg price
Conversion rate: 23.0%
Avg BSR: #1,223
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 1.5%
Avg brand age: 100 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Pure Encapsulations41%
Douglas Laboratories20%
DAVINCI15%
Life Extension10%
Nutricost6%
Vital Nutrients2%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -4.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dhea 10 mg search terms

dhea 10 mg86K/yr -0.8%23.2% conv.
douglas laboratories14K/yr -13.6%0.2% conv.
dhea 10mg10K/yr +19.5%15.3% conv.
dhea 15 mg6K/yr -20.5%14.5% conv.
dhea 103K/yr +24.0%19.3% conv.
douglas labs4K/yr -10.3%0.4% conv.
dhea supplement for women 10 mg4K/yr -26.9%16.6% conv.
dhea 10mg supplement for women5K/yr -38.8%18.2% conv.
dhea 15mg2K/yr -27.1%11.6% conv.
dhea 10 mg for women3K/yr -23.0%18.8% conv.

All search terms

Top dhea 10 mg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Encapsulations DHEA 10 mg - Adrenal Supplement for Immune Support Metabolism & Hormone Balance* - with Micronized DHEA - 180 Capsules

Pure Encapsulations$36.994.7★2,160 rev

Douglas Laboratories DHEA 10 mg Capsules - Micronized - Supports Hormone Balance Immunity Brain Bone Health & Metabolism* - Non-GMO - 100 Vegetarian Capsules

Douglas Laboratories$20.384.7★1,590 rev

Pure Encapsulations DHEA 10 mg - Adrenal Supplement for Immune Support Metabolism & Hormone Balance* - with Micronized DHEA - 60 Capsules

Pure Encapsulations$15.324.7★2,160 rev

DAVINCI Labs Micronized DHEA 10mg - Helps to Support Healthy Aging Hormone Balance Brain Health Thyroid Function & More - Vegetarian Gluten-Free - 90 Capsules

DAVINCI$13.814.8★267 rev

Life Extension DHEA 15 mg Hormone Balance Supplement Memory Muscle Mass and Bone Density Support Healthy Sex Drive Gluten-Free Non-GMO 100 Capsules

Life Extension$8.624.7★1,130 rev

Newest

by launch date

Nutricost DHEA (10mg) 240 Capsules GMO-Free

Nutricost$16.6423 rev

4mo ago

BIOTICS RESEARCH DHEA 10 Milligram Hormonal Balance Metabolism Improved Mood and Outlook Age Gracefully Healthy Stress Response 180 Tablets

BIOTICS RESEARCH$24.05379 rev

7y ago

DAVINCI Labs Micronized DHEA 10mg - Helps to Support Healthy Aging Hormone Balance Brain Health Thyroid Function & More - Vegetarian Gluten-Free - 90 Capsules

DAVINCI$13.81267 rev

16y ago

Vital Nutrients DHEA 10mg - Vegan Micronized DHEA Supplement for Women & Men - Supports Hormone Balance - Supports Healthy Metabolism of Sugar & Minerals - Gluten Dairy Soy Free - 60 Capsules

Vital Nutrients$14.83696 rev

17y ago

Integrative Therapeutics DHEA-5 - Daily Health Supplement for Healthy Aging* - Endocrine Supplement* - Vegan Dairy-Free & Gluten-Free - 60 Capsules (60 Servings)

Integrative Therapeutics$9.80996 rev

18y ago

What buyers say about dhea 10 mg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Product”

Dosage11%

“Excellent medication”

Value For Money9%

“Good for the money”

Hormonal Balance6%

“her hormone levels improved”

Vitamin5%

“Overall, a straightforward supplement that does exactly what I bought it for”

Advertised Vs Actual Product5%

“Works as advertised”

Efficiency4%

“With clean ingredients, and low mcgs, this item keeps my labwork in correct range”

Ease Of Use4%

“Ease of use”

Ingredients-Overall4%

“The ingredients in all their products are stellar”

Ease Of Chewing/Swallowing3%

“These capsules are very easy to take with water and a meal”

What buyers complain about

Size-Overall10%

“Huge bottle for such tiny pills”

Side Effects7%

“I took this supplement less than a week and I noticed major headaches, tinnitus, dizziness and just overall feeling off”

Taste-Overall6%

“It tastes terrible”

Solubility6%

“I couldnt fully dissolve it under my tongue due to the bad taste”

Quality-Overall4%

“garbage”

Damage/Burn Hair4%

“After 2 months I noticed my hair was falling out”

Bitter4%

“Super bitter and doesnt dissolve under tongue”

Vitamin3%

“NO vitamin burps”

Functionality-Overall2%

“eating right wasn't working for me”

Dosage2%

“Maybe the dose is to high”

Top return reasons

Value For Money22%

Dosage22%

Joint Pain11%

Sleep Quality11%

Vitamin11%

Regulates Digestion11%

Advertised Vs Actual Product6%