Is dha profitable to sell on Amazon United States?

The niche generates $954K/yr across 39 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Launch it (60/100).

How competitive is the dha niche?

18 brands and 603 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in dha?

Top complaints mined from reviews: Taste-Overall, Smell, Size-Overall. The return rate is 0.0%.

When does demand for dha peak?

Demand peaks in Jan; the busiest month runs 2.4× the quietest.

What does it cost to enter the dha niche?

Listings span $7.57–$54.84; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 6,273 reviews — the moat a new listing must climb.

dha

Launch it

A $954K/yr market growing +0.6% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.42

avg listing price — sweet spot $15–$100

Price range

Great$7.57–$54.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$954K

$954K/yr · 533K searches

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Review moat

Bad6,272.97

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, dha is a $954K/yr Amazon United States market (533K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan. Verdict: Launch it — 60/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

dha market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $883K–$1.2M; units × avg price
Conversion rate: 6.1%
Avg BSR: #190
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

18 flat

Sellers

603

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

16%

Nordic Naturals52%
NOW Foods13%
THORNE7%
DEAL SUPPLEMENT4%
Micro Ingredients4%
MAV NUTRITION4%
Open — no brand owns it (12 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +0.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.4×

Open Trend

Top dha search terms

dha261K/yr -3.9%4.8% conv.
dha supplements118K/yr -10.9%4.8% conv.
nordic naturals dha40K/yr +11.6%7.1% conv.
nordic dha26K/yr +24.6%6.3% conv.
dha nordic naturals17K/yr +12.3%7.9% conv.
dha supplement13K/yr +7.8%3.2% conv.
nordic naturals dha xtra10K/yr -3.4%12.4% conv.
dha 200mg6K/yr +43.5%1.1% conv.
vitamin dha4K/yr +74.7%0.7% conv.
dha nordic5K/yr +19.0%5.6% conv.

All search terms

Top dha products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nordic Naturals DHA Xtra Strawberry - 90 Soft Gels - 1660 mg Omega-3 - High-Intensity DHA Formula for Brain & Nervous System Support - Non-GMO - 45 Servings

Nordic Naturals$38.614.7★3,629 rev

NOW Foods Supplements DHA-500 with 250 EPA Molecularly Distilled Supports Brain Health* 180 Softgels

NOW Foods$22.234.7★4,480 rev

Nordic Naturals Prenatal DHA Unflavored - 90 Soft Gels - 830 mg Omega-3 + 400 IU Vitamin D3 - Supports Brain Development in Babies During Pregnancy & Lactation - Non-GMO - 45 Servings

Nordic Naturals$25.224.8★6,233 rev

THORNE - Prenatal DHA - 650 mg DHA and 200 mg of EPA - Supports Babys Brain & Nervous System Development from Pregnancy to Nursing* - 30 Servings

THORNE$29.864.6★964 rev

Nordic Naturals Childrens DHA Strawberry - 8 oz for Kids - 530 mg Omega-3 with EPA & DHA - Brain Development & Function - Non-GMO - 96 Servings

Nordic Naturals$29.034.6★10,556 rev

Newest

by launch date

MAV NUTRITION$14.76135 rev

11mo ago

Prenatal DHA for Women 600mg 120 Softgels Supports Babys Brain & Eye Development | Triglyceride Omega 3 Fish Oil DHA Prenatal Vitamins for Pregnancy & Nursing with Vitamin D3 | 300mg per Capsule

Mother's Promise$26.71177 rev

2y ago

Horbaach DHA Supplement 1500mg | 90 Softgels | EPA Omega 3 DHA

Horbäach$16.28118 rev

3y ago

THORNE - Prenatal DHA - 650 mg DHA and 200 mg of EPA - Supports Babys Brain & Nervous System Development from Pregnancy to Nursing* - 30 Servings

THORNE$29.86964 rev

3y ago

THORNE - Advanced DHA - Omega-3 Fish Oil Supplement with EPA & DHA in Triglyceride Form - Supports Brain Nerve Eye Blood Vessel & Heart Health* - Third-Party Certified - Gluten-Free - 60 Softgels

THORNE$29.78308 rev

3y ago

What buyers say about dha

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“the quality is consistent”

Taste-Overall7%

“no horrible taste or smell”

Vitamin6%

“Great quality vitamin”

Value For Money5%

“Good Value”

Ease Of Chewing/Swallowing5%

“happily chews them right up”

Advertised Vs Actual Product4%

“Exactly as pictured and described”

Ingredients-Overall3%

“High quality ingredients”

Nutritional Content3%

“Very good supplement”

Ease Of Use2%

“Easy to use”

Smell2%

“They have a nice lemon scent”

What buyers complain about

Taste-Overall14%

“Horrible Taste”

Smell10%

“Bad smell”

Size-Overall6%

“Small”

Dosage5%

“Dosing is a guessing game bec it doesnt reach up to the 1ml”

Value For Money4%

“way too expensive”

Side Effects3%

“Made me nauseas and have headaches”

Quality-Overall3%

“Quality control issue”

Heart Health2%

“High cholesterol”

Ease Of Chewing/Swallowing2%

“could not even swallow it”

Acid Regulator/Stomach Ache Relief2%

“Upsets my stomach”

Top return reasons

Value For Money23%

Smell14%

Size-Overall13%

Ingredients-Overall8%

Dosage6%

Adhesion/Stickiness4%

Ease Of Chewing/Swallowing4%

Functionality-Overall4%

Advertised Vs Actual Product3%

Taste-Overall3%

Common questions

Is dha profitable to sell on Amazon United States?: The niche generates $954K/yr across 39 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Launch it (60/100).
How competitive is the dha niche?: 18 brands and 603 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in dha?: Top complaints mined from reviews: Taste-Overall, Smell, Size-Overall. The return rate is 0.0%.
When does demand for dha peak?: Demand peaks in Jan; the busiest month runs 2.4× the quietest.
What does it cost to enter the dha niche?: Listings span $7.57–$54.84; the average listing price is $29.42 (sweet spot $15–$100). The average incumbent carries 6,273 reviews — the moat a new listing must climb.

dha

dha market data

Competition & brand share

Demand & seasonality

Top dha search terms

Top dha products on Amazon

Top sellers

Newest

Trending

What buyers say about dha

What buyers love

What buyers complain about

Top return reasons

Common questions

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