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Dha

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Dha is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$954K/yr533K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
40%top-5 click share · 18 brands · 603 sellers

Flapen Score

Dha against its category

The dotted line is the Health & Household average. Past it, Dha is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dha market on Amazon at a glance

Shoppers on Amazon United States searched for Dha 533K times last year and spent an estimated $954K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $954K a year.

Searches, last 12 months
533K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
6.1%
Market size, estimated
$954Ka year
Peak month
January2.4× the quietest month
Top search term
dha261K searches a year

02 · Price

A sale here is worth $29.42.

Listings sell for $29.42 on average, from $7.57 to $54.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $29.42 that is $29K to $37K a year per listing.

Average price
$29.42inside the $15 to $100 sweet spot
Price range
$7.57–$54.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$29K–$37K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Essential Fatty Acids. It carries 6,273 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#190in Essential Fatty Acids
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
6,273per listing
Listings tracked
39

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Dha products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

$0$38K$76K$115K$153K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

603

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 81%

Open market

16%

  • Nordic Naturals52%
  • NOW Foods13%
  • THORNE7%
  • DEAL SUPPLEMENT4%
  • Micro Ingredients4%
  • MAV NUTRITION4%
  • Open — no brand owns it (12 brands, 16%)

Demand

Dha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Dha search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dha261K/yr
  • dha supplements118K/yr
  • nordic naturals dha40K/yr
  • nordic dha26K/yr
  • dha nordic naturals17K/yr
  • dha supplement13K/yr
  • nordic naturals dha xtra10K/yr
  • dha 200mg6K/yr
  • vitamin dha4K/yr
  • dha nordic5K/yr

Reviews and returns

What reviews say buyers love and hate about Dha

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible Taste”
A buyer, on “Taste-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dha questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data