Dha
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Dha is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $954K/yr533K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 40%top-5 click share · 18 brands · 603 sellers
Flapen Score
Dha against its category
The dotted line is the Health & Household average. Past it, Dha is stronger. Inside it, weaker.
Market
The Dha market on Amazon at a glance
Shoppers on Amazon United States searched for Dha 533K times last year and spent an estimated $954K. The top 5 brands take 80% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $954K a year.
- Searches, last 12 months
- 533K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $954Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- dha261K searches a year
02 · Price
A sale here is worth $29.42.
Listings sell for $29.42 on average, from $7.57 to $54.84. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $29.42 that is $29K to $37K a year per listing.
- Average price
- $29.42inside the $15 to $100 sweet spot
- Price range
- $7.57–$54.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $29K–$37K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Essential Fatty Acids. It carries 6,273 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #190in Essential Fatty Acids
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 6,273per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Dha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nordic Naturals DHA Xtra Strawberry - 90 Soft Gels - 1660 mg Omega-3 - High-Intensity DHA Formula for Brain & Nervous System Support - Non-GMO - 45 Servings
- Price
- $38.61
- Rating
- 4.7/5
- Reviews
- 3,629
- Age
- 7y ago

NOW Foods Supplements DHA-500 with 250 EPA Molecularly Distilled Supports Brain Health* 180 Softgels
- Price
- $22.23
- Rating
- 4.7/5
- Reviews
- 4,480
- Age
- 24y ago

Nordic Naturals Prenatal DHA Unflavored - 90 Soft Gels - 830 mg Omega-3 + 400 IU Vitamin D3 - Supports Brain Development in Babies During Pregnancy & Lactation - Non-GMO - 45 Servings
- Price
- $25.22
- Rating
- 4.8/5
- Reviews
- 6,233
- Age
- 22y ago

THORNE - Prenatal DHA - 650 mg DHA and 200 mg of EPA - Supports Babys Brain & Nervous System Development from Pregnancy to Nursing* - 30 Servings
- Price
- $29.86
- Rating
- 4.6/5
- Reviews
- 964
- Age
- 3y ago

Nordic Naturals Childrens DHA Strawberry - 8 oz for Kids - 530 mg Omega-3 with EPA & DHA - Brain Development & Function - Non-GMO - 96 Servings
- Price
- $29.03
- Rating
- 4.6/5
- Reviews
- 10,556
- Age
- 19y ago
Trending
estimated 90-day click momentum
OmegaVia DHA 600 mg Ultra Pure Omega-3 DHA Supplements for Brain and Eyes DHA Prenatal Vitamins for Women Burpless Fish Oil Omega 3 IFOS Tested 120 Softgels
- Price
- $43.27
- Rating
- 4.7/5
- Reviews
- 612
- Age
- 10y ago

THORNE - Advanced DHA - Omega-3 Fish Oil Supplement with EPA & DHA in Triglyceride Form - Supports Brain Nerve Eye Blood Vessel & Heart Health* - Third-Party Certified - Gluten-Free - 60 Softgels
- Price
- $29.78
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 3y ago

Nordic Naturals Prenatal DHA Unflavored - 90 Soft Gels - 830 mg Omega-3 + 400 IU Vitamin D3 - Supports Brain Development in Babies During Pregnancy & Lactation - Non-GMO - 45 Servings
- Price
- $25.22
- Rating
- 4.8/5
- Reviews
- 6,233
- Age
- 22y ago

Pure Encapsulations EPA/DHA Essentials - Fish Oil Concentrate Supplement to Support Cardiovascular Health* - Premium EPA & DHA Supplement with Omega 3-90 Softgel Capsules
- Price
- $39.62
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 19y ago

Nordic Naturals Childrens DHA Xtra Berry Punch - 2 oz for Kids - 880 mg Total Omega-3s with EPA & DHA - Cognitive & Immune Function Learning Social Development - Non-GMO - 48 Servings
- Price
- $26.83
- Rating
- 4.6/5
- Reviews
- 2,949
- Age
- 8y ago
Newest
by launch date
DHA Ultra 1 010MG | Brain & Cognitive Health Support | Omega 3 Fish Oil | 1 414MG Total Omega-3s | High Strength DHA Supplements | Third-Party Tested Sustainably Sourced Gluten-Free | 60 Ct.
- Price
- $14.76
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 11mo ago

Prenatal DHA for Women 600mg 120 Softgels Supports Babys Brain & Eye Development | Triglyceride Omega 3 Fish Oil DHA Prenatal Vitamins for Pregnancy & Nursing with Vitamin D3 | 300mg per Capsule
- Price
- $26.71
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 2y ago

Horbaach DHA Supplement 1500mg | 90 Softgels | EPA Omega 3 DHA
- Price
- $16.28
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago

THORNE - Prenatal DHA - 650 mg DHA and 200 mg of EPA - Supports Babys Brain & Nervous System Development from Pregnancy to Nursing* - 30 Servings
- Price
- $29.86
- Rating
- 4.6/5
- Reviews
- 964
- Age
- 3y ago

THORNE - Advanced DHA - Omega-3 Fish Oil Supplement with EPA & DHA in Triglyceride Form - Supports Brain Nerve Eye Blood Vessel & Heart Health* - Third-Party Certified - Gluten-Free - 60 Softgels
- Price
- $29.78
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
18 flat
Sellers
603
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 81%
Open market
16%
- Nordic Naturals52%
- NOW Foods13%
- THORNE7%
- DEAL SUPPLEMENT4%
- Micro Ingredients4%
- MAV NUTRITION4%
- Open — no brand owns it (12 brands, 16%)
Demand
Dha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.4×
Search terms
Top Dha search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dha261K/yr
- dha supplements118K/yr
- nordic naturals dha40K/yr
- nordic dha26K/yr
- dha nordic naturals17K/yr
- dha supplement13K/yr
- nordic naturals dha xtra10K/yr
- dha 200mg6K/yr
- vitamin dha4K/yr
- dha nordic5K/yr
Reviews and returns
What reviews say buyers love and hate about Dha
We read the reviews and the return reasons for every product selling here.
“Horrible Taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









