Is dexa scan profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 22 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the dexa scan niche?

10 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in dexa scan?

Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 2.3%.

When does demand for dexa scan peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the dexa scan niche?

Listings span $20.95–$484.94; the average listing price is $193.42 (sweet spot $15–$100). The average incumbent carries 26,362 reviews — the moat a new listing must climb.

dexa scan

Worth a look

Shows a $1.3M/yr market, but a deep review moat (26,362 avg reviews) keeps it on the watch list.

Market size

Great$1.3M

$1.3M/yr · 290K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$193.42

avg listing price — sweet spot $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Price range

Bad$20.95–$484.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad26,361.68

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, dexa scan is a $1.3M/yr Amazon United States market (290K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

dexa scan market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 2.4%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.3%
Avg brand age: 39 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

InBody33%
GE16%
WuzuTech15%
RENPHO12%
arboleaf11%
Etekcity7%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top dexa scan search terms

inbody scale115K/yr +12.1%1.7% conv.
in body scale38K/yr +5.0%1.5% conv.
herz p1 smart scale8K/yr +44.0%6.4% conv.
in body scale with body fat analysis17K/yr -6.1%1.6% conv.
inbody scale full body composition16K/yr -12.6%1.3% conv.
hertz p1 smart scale7K/yr -24.5%5.4% conv.
body scan scale with handle11K/yr +25.5%2.9% conv.
body composition scale with handles7K/yr +132.0%2.5% conv.
inbody h20n13K/yr -10.1%1.9% conv.
herzp1 smart scale6K/yr -45.8%5.9% conv.

All search terms

Top dexa scan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Herz P1 Smart Scale - 8-Electrode Body Composition Scale with Handle | BMI Body Fat Muscle Mass Body Weight Dual-Frequency BIA for Precision Tracking App Tracks 56 Health & Fitness Metrics

WuzuTech$127.703.5★46 rev

GE Smart Scale for Body Weight: 8-Electrode Digital Bathroom Scale for Weight Fat BMI Muscle Mass Full Body Composition Analyzer 50 Measurements Bluetooth Highly Accurate Weighing Machine 400lb Black

GE$87.104.4★4,873 rev

RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue

RENPHO$191.124.5★10,100 rev

InBody Dial H20 | Body Composition Scale Most Accurate | Smart Scale with BMI Body Fat Muscle Mass | Weight Scale with Body Fat and Muscle

InBody$262.643.9★1,179 rev

InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)

InBody$484.943.9★36 rev

Newest

by launch date

arboleaf Scale for Body Weight Upgrade 50+ Metrics 8-Electrode Smart Scale with BMI Body Fat Muscle Mass Full Body Composition Analyzer High Precision Digital Bathroom Scale

arboleaf$81.032,169 rev

1mo ago

InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)

InBody$484.9436 rev

3mo ago

InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Beige)

InBody$480.9636 rev

3mo ago

InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Green)

InBody$483.2936 rev

3mo ago

InBody$352.239 rev

3mo ago

What buyers say about dexa scan

What buyers praise and complain about, mined from review topics.

What buyers love

Health Monitoring15%

“GREAT HEALTH TOOL”

Accuracy-Overall14%

“Accuracy is spot on”

Value For Money11%

“Fair price”

Ease Of Use11%

“Ease of Use”

Quality-Overall10%

“The build quality is excellent”

Weight Loss4%

“Perfect for my weight loss”

Advertised Vs Actual Product4%

“Just As Pictured”

Assembly/Installation4%

“Easy Set Up”

Efficiency3%

“Cool when it works”

Connectivity-Overall3%

“Connects fast”

What buyers complain about

Measurement/Reading Accuracy22%

“Terrible accuracy”

Durability10%

“broke after a week”

Accuracy-Overall9%

“Not Accurate”

Connectivity-Overall5%

“Impossible to connect”

Functionality-Overall5%

“Barely works”

Software/Application5%

“the app is terrible”

Value For Money5%

“This was expensive”

Weight Loss4%

“it doesnt recognize my 117 pound weight loss”

Quality-Overall4%

“Not good quality”

Battery Life3%

“Battery life is terrible”

Top return reasons

Measurement/Reading Accuracy31%

Functionality-Overall15%

Advertised Vs Actual Product8%

Connectivity-Overall8%

Value For Money7%

Accuracy-Overall6%

Software/Application5%

Size-Overall3%

Display-Overall2%

Ease Of Use2%

Common questions

Is dexa scan profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 22 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the dexa scan niche?: 10 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in dexa scan?: Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 2.3%.
When does demand for dexa scan peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the dexa scan niche?: Listings span $20.95–$484.94; the average listing price is $193.42 (sweet spot $15–$100). The average incumbent carries 26,362 reviews — the moat a new listing must climb.

dexa scan

dexa scan market data

Competition & brand share

Demand & seasonality

Top dexa scan search terms

Top dexa scan products on Amazon

Top sellers

Newest

Trending

What buyers say about dexa scan

What buyers love

What buyers complain about

Top return reasons

Common questions

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