Detergent for Black Clothes

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +104.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

364K

Growth, 90 days vs prior 90

+104.4%

Conversion, latest week

15.2%

Market size, estimated

$1.0Ma year

Peak month

May2.7× the quietest month

Top search term

woolite dark149K searches a year

Listings sell for $18.27 on average, from $8.89 to $35.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $18.27 that is $110K to $146K a year per listing.

Average price

$18.27inside the $15 to $100 sweet spot

Price range

$8.89–$35.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

6,000–8,000

Revenue per listing a year

$110K–$146K

Returns

0.4%of orders · Amazon United States median 2.1%

27% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #516 within Laundry. It carries 5,128 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

64%

Out of stock, average day

0.0%

Average rank

#516in Laundry

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

5,128per listing

Listings tracked

11

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months