detergent for black clothes
Launch itA $1.0M/yr market growing +104.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Growth
Great+104.4%90-day search growth — must beat 0% to launch
Avg price
Great$18.27avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 364K searches
Price range
Great$8.89–$35.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,128.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, detergent for black clothes is a $1.0M/yr Amazon United States market (364K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
detergent for black clothes market data
- Units sold / yr
- 50K–60K
- avg 6,000–8,000/product
- Revenue / yr
- $914K–$1.1M
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #516
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Woolite76%
- Perwoll15%
- CHEER6%
- Dr. Beckmann2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +104.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×
Top detergent for black clothes search terms
- woolite dark149K/yr
- woolite dark defense40K/yr
- detergent for black clothes21K/yr
- dark clothes laundry detergent19K/yr
- dark laundry detergent14K/yr
- black clothes detergent15K/yr
- perwoll18K/yr
- black laundry detergent13K/yr
- laundry detergent for black clothes12K/yr
- detergent for dark clothes8K/yr
Top detergent for black clothes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Woolite Darks Defense Liquid Laundry Detergent 66 Loads Moonlight Breeze Scent 100 Fl Oz
Woolite$14.394.7★17,824 rev
Woolite Darks Laundry Detergent Mega Value Pack 2.96 L With Colour Renew - Clothes Look New Longer 1 Count 66 Loads
Woolite$35.684.6★1,879 rev
Woolite Darks Defense Liquid Laundry Detergent Protects Dark Clothes from Fading 50oz
Woolite$9.214.7★17,824 rev
Perwoll Black Liquid Detergent 27 Wash Loads For Dark Textiles
Perwoll$23.904.5★437 rev
Cheer Liquid Laundry Detergent 64 Loads 92 fl oz HE Compatible
CHEER$8.894.8★2,120 rev
Newest
by launch dateWoolite Darks Laundry Detergent Mega Value Pack 2.96 L With Colour Renew - Clothes Look New Longer 1 Count 66 Loads
Woolite$35.681,879 rev
Perwoll Black Liquid Detergent 27 Wash Loads For Dark Textiles
Perwoll$23.90437 rev
Dr. Beckmann Intensive black cloths for intense black and smooth fibres 6 cloths
Dr. Beckmann$9.702,247 rev
Cheer Liquid Laundry Detergent 64 Loads 92 fl oz HE Compatible
CHEER$8.892,120 rev
Perwoll Liquid Detergent - Renew & Repair For Black And Darks - 24 Loads (1.4L)
Perwoll$26.481,888 rev
Trending
90-day click momentum
Woolite Darks Defense Liquid Laundry Detergent 33 Loads 50 Fl Oz Regular & HE Washers Packaging May Vary
Woolite$14.624.7★
Woolite Darks Laundry Detergent Mega Value Pack 2.96 L With Colour Renew - Clothes Look New Longer 1 Count 66 Loads
Woolite$35.684.6★
Perwoll Black Liquid Detergent 27 Wash Loads For Dark Textiles
Perwoll$23.904.5★
Woolite Dark Care Laundry Detergent Midnight Breeze Scent 50 oz/ 33 Loads *Packaging May Vary* (Pack of 2)
Woolite$26.444.7★
Woolite Dark Care Laundry Detergent Midnight Breeze Scent 50 oz/ 33 Loads *Packaging May Vary*
Woolite$17.024.6★
What buyers say about detergent for black clothes
What buyers praise and complain about, mined from review topics.What buyers love
“Good clothes”
“Cleans good”
“It smells amazing - very clean”
“It really helps keep the color looking rich”
“Great value”
“However, it does helps prevent further fading, and the fabric fibers did feel a bit smoother after washing”
“It is effective”
“performs as expected”
“Gentle on fabric”
“Very easy to use”
What buyers complain about
“It started leaking”
“Overpriced”
“It is not working as expected”
“Bad smell”
“They fade out and look horrible”
“My black clothes are very faded and ruined”
“HUGE MESS”
“Cant open it”
“Fortunately, I opened the box as soon as received and leakage was caught early resulting in a small amount of clean up”
“DOESN'T WORK AND INSTRUCTIONS IN FOREIGN LANGUAGE”
Top return reasons
Common questions
- Is detergent for black clothes profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 11 tracked products. 90-day search growth is +104.4%. Flapen's verdict: Launch it (59/100).
- How competitive is the detergent for black clothes niche?
- 4 brands and 91 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in detergent for black clothes?
- Top complaints mined from reviews: Leak-Proof, Value For Money, Functionality-Overall. The return rate is 0.4%.
- When does demand for detergent for black clothes peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.7× the quietest.
- What does it cost to enter the detergent for black clothes niche?
- Listings span $8.89–$35.68; the average listing price is $18.27 (sweet spot $15–$100). The average incumbent carries 5,128 reviews — the moat a new listing must climb.