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Desk Duster

Fail

Demand is soft, at -30.0% this quarter, so Desk Duster is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$107K/yr81K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
70%top-5 click share · 9 brands · 55 sellers

Flapen Score

Desk Duster against its category

The dotted line is the Health & Household average. Past it, Desk Duster is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Desk Duster market on Amazon at a glance

Shoppers on Amazon United States searched for Desk Duster 81K times last year and spent an estimated $107K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
8.2%
Market size, estimated
$107Ka year
Peak month
January2.4× the quietest month
Top search term
oxo duster27K searches a year

02 · Price

A sale here is worth $16.18.

Listings sell for $16.18 on average, from $9.63 to $51.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.18 that is $4K to $8K a year per listing.

Average price
$16.18inside the $15 to $100 sweet spot
Price range
$9.63–$51.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #216 within Mopping. It carries 4,037 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
80%
Out of stock, average day
0.9%
Average rank
#216in Mopping
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
4,037per listing
Listings tracked
15

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Desk Duster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

55

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 168%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Desk Duster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top Desk Duster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo duster27K/yr
  • reusable dusters17K/yr
  • oxo microfiber duster6K/yr
  • oxo extendable duster3K/yr
  • microfiber hand duster14K/yr
  • bed duster4K/yr
  • oxo microfiber extendable duster2K/yr
  • reusable duster washable3K/yr
  • casabella duster3K/yr

Reviews and returns

What reviews say buyers love and hate about Desk Duster

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Don't Fit Right”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Desk Duster questions

Answered from the same tracked data.