Is dermatitis cream profitable to sell on Amazon United States?

The niche generates $257K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the dermatitis cream niche?

17 brands and 73 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in dermatitis cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.3%.

When does demand for dermatitis cream peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the dermatitis cream niche?

Listings span $6.62–$39.05; the average listing price is $19.19 (sweet spot $15–$100). The average incumbent carries 7,715 reviews — the moat a new listing must climb.

dermatitis cream

Worth a look

Shows low returns (0.3%), but a deep review moat (7,715 avg reviews) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$19.19

avg listing price — sweet spot $15–$100

Price range

Good$6.62–$39.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Okay$257K

$257K/yr · 209K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Review moat

Bad7,715.22

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, dermatitis cream is a $257K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

dermatitis cream market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $240K–$288K; units × avg price
Conversion rate: 6.4%
Avg BSR: #120
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

24%

Exederm25%
Cortizone 1013%
Eau Thermale Avène12%
Dermoscribe10%
A+D9%
Amélie Monnier6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top dermatitis cream search terms

dermatitis cream65K/yr +3.3%6.5% conv.
contact dermatitis treatment42K/yr +10.5%7.4% conv.
dermatitis27K/yr -6.8%2.3% conv.
dermatitis treatment14K/yr +54.9%5.1% conv.
atopic dermatitis cream16K/yr -6.5%4.8% conv.
contact dermatitis cream7K/yr +29.5%8.2% conv.
dermatitis cream for face10K/yr -46.5%5.5% conv.
crema para dermatitis4K/yr +14.0%3.2% conv.
cream for contact dermatitis4K/yr +21.6%6.1% conv.
contact dermatitis6K/yr -30.7%4.5% conv.

All search terms

Top dermatitis cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Exederm Flare Control Cream for Eczema & Dermatitis 2oz

Exederm$12.374.5★2,073 rev

Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz

Cortizone 10$8.844.7★30,994 rev

Dermoscribe - Seborrheic Dermatitis Cream Eczema Cream Specifically formulated for application to Itchy Skin Redness & Scaling For Face Chest & Scalp 2 oz

Dermoscribe$14.264.3★6,568 rev

brand AV XeraCalm A.D Balm 200ml (OLD)

Eau Thermale Avène$34.124.8★2,920 rev

A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz

A+D$6.624.4★179 rev

Newest

by launch date

A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz

A+D$6.62179 rev

4mo ago

Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free

KOPA HAIKU$22.2082 rev

5mo ago

Seborrheic Dermatitis Face Cream for Sensitive Skin - Hydrates & Supports the Skin Barrier with MCT Oil Squalane - Moisturizing Face Scalp and Body Cream - No Steroids Gentle Ingredients

Dermgentle$39.05538 rev

2y ago

Dermeleve Dermatologist Recommended Steroid Free Anti-Itch Cream - Extra Strength Safe Full Body Itch Relief | 2 oz (1 Pack)

Dermeleve$26.541,137 rev

2y ago

Roycederm Seborrheic Dermatitis Cream Scalp Treatment for Psoriasis Dry Scalp Dandruff Anti-Itch Cream for Soothing Relief

Roycederm$27.081,591 rev

4y ago

What buyers say about dermatitis cream

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies14%

“No irritation”

Quality-Overall10%

“My makeup is all quality”

Efficiency10%

“Works well”

Itch Relief7%

“Good for an itch”

Moist/Dry6%

“Super hydrating”

Value For Money5%

“Very affordable”

Advertised Vs Actual Product4%

“Worked for me so works as advertised”

Smell3%

“It is scent free”

Soft Feel3%

“my skin is soft”

Skin Health3%

“smoothes your skin”

What buyers complain about

Allergies28%

“Irritated skin”

Functionality-Overall7%

“Not as effective”

Smell7%

“Very unpleasant smell”

Skin Health4%

“Burns skin”

Value For Money4%

“It's expensive”

Thickness2%

“I would say the cream starts a bit thick”

Moist/Dry2%

“they are very dry uncomfortable”

Itch Relief2%

“the itching was driving me crazy”

Suitability Dry Skin2%

“Did nothing for my dry skin”

Product Condition1%

“appeared to have been used”

Top return reasons

Functionality-Overall24%

Advertised Vs Actual Product13%

Product Condition10%

Smell10%

Size-Overall6%

Skin Health5%