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45

dermacalm

Skip it

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 14Conversion 54Competition 28Returns 98Price range 76Avg price 88Brand share 56Review moat 24Quality gap 42

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$20.38

avg listing price — sweet spot $15–$100

Price range

Great$6.62–$42.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$113K

$113K/yr · 125K searches

Review moat

Bad5,964.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dermacalm is a $113K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

dermacalm market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$122K–$163K
units × avg price
Conversion rate
4.4%
Avg BSR
#119
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
0.0%
Avg brand age
79 months
Avg seller age
145 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

49

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

24%

  • La Roche-Posay20%
  • Eau Thermale Avène19%
  • Exederm16%
  • Amélie Monnier10%
  • A+D6%
  • De La Cruz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top dermacalm search terms

  • perioral dermatitis treatment73K/yr
  • perioral dermatitis36K/yr
  • skincare for perioral dermatitis9K/yr
  • perioral dermatitis cream3K/yr
  • perioral dermatitis treatment face4K/yr
All search terms

Top dermacalm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$11K15%$17K20%$23K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about dermacalm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Lightweight moisturizer”

Suitability Combination Skin10%

“Works great for all sensitive skin”

Quality-Overall9%

“EXCELLENT PRODUCT”

Allergies6%

“No irritation”

Value For Money6%

“Very affordable”

Suitability Dry Skin5%

“good moisturizer, help my very dry skin”

Efficiency5%

“Absolutely effective”

Soft Feel4%

“Soft Skin”

Smell3%

“fragrance free”

Advertised Vs Actual Product3%

“Does what it says”

What buyers complain about

Allergies15%

“irritates skin”

Smell13%

“Strong Smell”

Moist/Dry5%

“being too dry”

Skin Health4%

“Did not help my skin”

Value For Money4%

“very expensive”

Functionality-Overall4%

“Did Not Work”

Suitability Dry Skin3%

“It doesnt work for my sensitive dry skin”

Thickness2%

“Very thick”

Sensitivity-Overall2%

“I have extremely sensitive”

Oily/Greasy2%

“Too greasy for my skin”

Top return reasons

Smell15%
Functionality-Overall12%
Moist/Dry10%
Leak-Proof9%
Advertised Vs Actual Product9%
Product Condition5%
Value For Money5%
Skin Health3%
Suitability Dry Skin3%
Defective Material/Parts3%

Common questions

Is dermacalm profitable to sell on Amazon United States?
The niche generates $113K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (45/100).
How competitive is the dermacalm niche?
17 brands and 49 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in dermacalm?
Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.4%.
When does demand for dermacalm peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the dermacalm niche?
Listings span $6.62–$42.57; the average listing price is $20.38 (sweet spot $15–$100). The average incumbent carries 5,965 reviews — the moat a new listing must climb.