Dermacalm
FailDemand is soft, at -21.1% this quarter, so Dermacalm is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $113K/yr125K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 68%top-5 click share · 17 brands · 49 sellers
Flapen Score
Dermacalm against its category
The dotted line is the Health & Household average. Past it, Dermacalm is stronger. Inside it, weaker.
Market
The Dermacalm market on Amazon at a glance
Shoppers on Amazon United States searched for Dermacalm 125K times last year and spent an estimated $113K. The top 5 brands take 71% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $113Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- perioral dermatitis treatment73K searches a year
02 · Price
A sale here is worth $20.38.
Listings sell for $20.38 on average, from $6.62 to $42.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.38 that is $5K to $10K a year per listing.
- Average price
- $20.38inside the $15 to $100 sweet spot
- Price range
- $6.62–$42.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Eczema, Psoriasis & Rosacea Care. It carries 5,965 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #119in Eczema, Psoriasis & Rosacea Care
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 5,965per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Dermacalm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free
- Price
- $18.18
- Rating
- 4.7/5
- Reviews
- 20,968
- Age
- 12y ago

brand AV XeraCalm A.D Balm 200ml (OLD)
- Price
- $34.12
- Rating
- 4.8/5
- Reviews
- 2,920
- Age
- 12y ago

Exederm Flare Control Cream for Eczema & Dermatitis 2oz
- Price
- $12.37
- Rating
- 4.5/5
- Reviews
- 2,073
- Age
- 18y ago

Clinically Tested DermaCalm SOS Therapy - Eczema Psoriasis Dermatitis Prone Dry Skin - Urea 8% Probiotics w/Best Natural Ingredients - Itchy Severely Dry Scaly Skin. Adults & Kids Eczema Cream
- Price
- $25.12
- Rating
- 4.3/5
- Reviews
- 6,223
- Age
- 8y ago

A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
- Price
- $6.62
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free
- Price
- $22.20
- Rating
- 4.8/5
- Reviews
- 82
- Age
- 5mo ago

A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
- Price
- $6.62
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 4mo ago

brand AV XeraCalm A.D Balm 200ml (OLD)
- Price
- $34.12
- Rating
- 4.8/5
- Reviews
- 2,920
- Age
- 12y ago

Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association
- Price
- $42.57
- Rating
- 3.8/5
- Reviews
- 62
- Age
- 2y ago

Avne XeraCalm AD Replenishing Cleansing Oil Body and Facial Oil Cleanser Atopic Dermatitis Restore Skin Barrier for Eczema-Prone Dry Skin Fragrance-Free Pump for Infants Kids & Adults
- Price
- $31.37
- Rating
- 4.6/5
- Reviews
- 2,370
- Age
- 12y ago
Newest
by launch date
A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz
- Price
- $6.62
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 4mo ago

Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free
- Price
- $22.20
- Rating
- 4.8/5
- Reviews
- 82
- Age
- 5mo ago

Magic Molecule Hypochlorous Acid Spray for Breakout-Prone Skin Eczema & Itchy Rashes | Helps 50+ Dermal Issues | Safe for Multiple Daily Uses | For All Skin Types | 8 oz Spray
- Price
- $18.80
- Rating
- 4.7/5
- Reviews
- 1,494
- Age
- 1y ago

MyMagicHealer Universal Flare Care | Essential Oil Free | Baby Dermatitis Diaper Rash Eczema Psoriasis Impetigo | Wound Care | Multi-purpose Solution for Sensitive Skin w/ Propolis & Egg Yolk 1 oz
- Price
- $27.83
- Rating
- 4.4/5
- Reviews
- 389
- Age
- 2y ago

Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association
- Price
- $42.57
- Rating
- 3.8/5
- Reviews
- 62
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
49
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
24%
- La Roche-Posay20%
- Eau Thermale Avène19%
- Exederm16%
- Amélie Monnier10%
- A+D6%
- De La Cruz5%
Demand
Dermacalm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dermacalm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- perioral dermatitis treatment73K/yr
- perioral dermatitis36K/yr
- skincare for perioral dermatitis9K/yr
- perioral dermatitis cream3K/yr
- perioral dermatitis treatment face4K/yr
Reviews and returns
What reviews say buyers love and hate about Dermacalm
We read the reviews and the return reasons for every product selling here.
“irritates skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dermacalm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









