Is derila pillow for neck and back pain profitable to sell on Amazon United States?

The niche generates $48K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (34/100).

How competitive is the derila pillow for neck and back pain niche?

7 brands and 28 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in derila pillow for neck and back pain?

Top complaints mined from reviews: Comfort-Overall, Size-Overall, Functionality-Overall. The return rate is 6.2% — above our launch gate.

When does demand for derila pillow for neck and back pain peak?

Demand peaks in Feb; the busiest month runs 10.0× the quietest.

What does it cost to enter the derila pillow for neck and back pain niche?

Listings span $25.66–$57.63; the average listing price is $40.25 (sweet spot $15–$100). The average incumbent carries 8,864 reviews — the moat a new listing must climb.

derila pillow for neck and back pain

Skip it

Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$40.25

avg listing price — sweet spot $15–$100

Price range

Incredible$25.66–$57.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,864.22

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$48K

$48K/yr · 26K searches

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, derila pillow for neck and back pain is a $48K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

derila pillow for neck and back pain market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 4.5%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.6%
Avg brand age: 27 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Derila65%
Anvo11%
Cozyplayer6%
Ylekto5%
AM AEROMAX5%
Royal Therapy4%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -28.8% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 10.0×

Open Trend

Top derila pillow for neck and back pain search terms

derilla pillow19K/yr -41.4%4.0% conv.
firm contour pillow4K/yr +4.1%2.0% conv.
derila pillow for snoring3K/yr -11.6%0.4% conv.

All search terms

Top derila pillow for neck and back pain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Derila Ergo Cervical Neck Pillow for Sleeping Pillow Contour Memory Foam Pillows for Back Side Sleeper Pillows 21.25 x 14.17 x 4.72 inches

Derila$57.453.9★12,706 rev

Anvo Memory Foam Pillow Neck Contour Cervical Orthopedic Bed Pillow for Sleeping Side Back Stomach Sleeper Ergonomic Design for Neck and Shoulder Pain Relief Blue White Firm

Anvo$39.274.4★9,352 rev

Derila Ergo Pillowcase Cervical Neck Pillow for Sleeping Pillow Case Contour Memory Foam Pillows for Back Side Sleeper (Pillowcase - 21.25 x 14.17 x 4.72 in) Pillow Case only

Derila$26.693.9★12,706 rev

Derila Cervical Neck Pillow for Sleeping - Support Pillow for Back Stomach Side Sleeper Contour Memory Foam Pillows for Shoulder Relief for Women 19.7 x 11.8 x 3.9

Derila$45.933.6★8,399 rev

Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper

Cozyplayer$38.784.3★16,839 rev

Newest

by launch date

zibroges Cervical Neck Pillow for Pain Relief- Queen Size Adjustable Cooling Pillow for Sleeping Memory Foam Pillows for Neck Shoulder Ergonomic Contour Bed Pillow for Side Stomach & Back Sleepers

zibroges$38.84915 rev

6mo ago

Derila Ergo Pillowcase Cervical Neck Pillow for Sleeping Pillow Case Contour Memory Foam Pillows for Back Side Sleeper (Pillowcase - 21.25 x 14.17 x 4.72 in) Pillow Case only

Derila$26.6912,706 rev

10mo ago

AM AEROMAX Firm Contour Memory Foam Pillow Cervical Pillow for Neck Pain Relief Neck Orthopedic Sleeping Pillows for Side Back and Stomach Sleepers.

AM AEROMAX$32.003,306 rev

11mo ago

Derila Ergo Cervical Neck Pillow for Sleeping Pillow Contour Memory Foam Pillows for Back Side Sleeper Pillows 21.25 x 14.17 x 4.72 inches

Derila$57.4512,706 rev

1y ago

Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper

Cozyplayer$38.7816,839 rev

3y ago

What buyers say about derila pillow for neck and back pain

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall22%

“You sleep very comfortable”

Sleep Quality21%

“good for side sleeping”

Cushion15%

“great for a back cushion”

Quality-Overall6%

“The covers are amazing and quality”

Body Support5%

“Good Support”

Value For Money4%

“Good deal”

Soft Feel3%

“Is soft”

Foam3%

“Awesome pillows”

Advertised Vs Actual Product2%

“Exactly as described”

Efficiency2%

“Works great with very good performance”

What buyers complain about

Comfort-Overall18%

“not as comfortable as I hoped”

Size-Overall11%

“Extremely small”

Functionality-Overall7%

“May not work well”

Cushion7%

“Firm pillow”

Hard Feel6%

“Extremely hard”

Value For Money6%

“Price should be lower”

Advertised Vs Actual Product4%

“False advertisement”

Ease Of Use4%

“Impossible to put on”

Thickness3%

“Way too thick”

Smell3%

“Unpleasant Chemical Smell”

Top return reasons

Comfort-Overall35%

Cushion20%

Size-Overall11%

Advertised Vs Actual Product8%

Functionality-Overall7%

Hard Feel3%

Body Support2%

Shape/Style2%

Soft Feel2%

Smell1%

Common questions

Is derila pillow for neck and back pain profitable to sell on Amazon United States?: The niche generates $48K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (34/100).
How competitive is the derila pillow for neck and back pain niche?: 7 brands and 28 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in derila pillow for neck and back pain?: Top complaints mined from reviews: Comfort-Overall, Size-Overall, Functionality-Overall. The return rate is 6.2% — above our launch gate.
When does demand for derila pillow for neck and back pain peak?: Demand peaks in Feb; the busiest month runs 10.0× the quietest.
What does it cost to enter the derila pillow for neck and back pain niche?: Listings span $25.66–$57.63; the average listing price is $40.25 (sweet spot $15–$100). The average incumbent carries 8,864 reviews — the moat a new listing must climb.